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Cro Specialist Jobs (NOW HIRING)

Revive HQ, Inc.

CRO Specialist

Irvine, CA · On-site

$75K - $120K/yr

Why this role exists Our marketing engine is scaling fast, and we need operators who can turn ideas into execution without friction. This role exists because growth doesn't come from strategy decks ...

SentinelOne

Conversion Rate Optimization Specialist

As a CRO Specialist, you will own the day-to-day execution of our web experimentation program - and to be the analytical engine that powers it. This role sits within our broader Web UX team and is ...

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How much do cro specialist jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for cro specialist in the United States is $24.95, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $28.85 per hour, depending on experience, location, and employer.

What is a CRO Specialist?

A CRO (Conversion Rate Optimization) Specialist is responsible for analyzing website data, user behavior, and marketing funnels to increase conversion rates. They conduct A/B testing, optimize landing pages, and improve user experience to drive more leads or sales. CRO Specialists use tools like Google Analytics, heatmaps, and user feedback to make data-driven decisions. Their goal is to maximize the effectiveness of digital marketing efforts and improve the overall ROI.

What are the key skills and qualifications needed to thrive as a CRO Specialist?

To thrive as a CRO Specialist, you need expertise in conversion rate optimization, digital marketing analytics, A/B testing, and user experience principles, often supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, Hotjar, Optimizely, and certifications such as Google Analytics or CRO-focused courses are highly valuable. Strong problem-solving skills, creativity, collaboration, and excellent communication set top performers apart in this role. These abilities are crucial for accurately identifying optimization opportunities, efficiently managing experiments, and driving measurable improvements in website performance.

What are some common challenges faced by CRO Specialists in a typical work environment?

CRO Specialists often encounter challenges such as balancing multiple ongoing experiments, ensuring statistically significant results, and communicating complex data-driven insights to non-technical stakeholders. Working across teams—including design, development, and marketing—requires effective collaboration and adaptability. There can also be pressure to deliver consistent improvements in conversion rates, which means continually staying updated on industry best practices and emerging tools. However, these challenges make the role dynamic and provide numerous opportunities for learning and professional growth within digital marketing and analytics.

What cities are hiring for Cro Specialist jobs? Cities with the most Cro Specialist job openings:
What are the most commonly searched types of Cro Specialist jobs? The most popular types of Cro Specialist jobs are:
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Cro Specialist jobs near you
Infographic showing various Cro Specialist job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $51,897 per year, or $25 per hour.

Conversion Rate Optimization (CRO) Specialist - On-Site

Avrek Law

Newport Beach, CA • On-site

$85K - $140K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Job description

Conversion Rate Optimization (CRO) Specialist - On-Site
Department: Marketing
Employment Type: Full Time
Location: California
Compensation: $85,000 - $140,000 / year
Description
We are a prominent and growing Personal Injury Law Firm based in Newport Beach, CA, seeking a data-driven Conversion Rate Optimization (CRO) Specialist to help turn digital traffic into qualified leads, consultations, and signed cases.
This role is ideal for someone who understands that CRO is more than landing page testing. It is the ongoing process of improving the full digital lead journey, from ad click, organic visit, or referral traffic through form submission, phone call, chat, intake handoff, and signed case.
The CRO Specialist will join a dynamic marketing team, where they will apply help identify conversion friction, test improvements, and drive measurable growth in conversion rate, lead quality, and cost per signed case.
Responsibilities:
  • Lead CRO initiatives across websites, landing pages, forms, chat, calls, and campaign-specific user journeys.
  • Build and manage a prioritized testing roadmap focused on improving qualified lead volume, signed cases, and CPA.
  • Develop and execute A/B tests, landing page tests, form tests, CTA tests, messaging tests, and user experience experiments.
  • Optimize high-value conversion actions, including phone calls, form submissions, chat starts, consultations, retainer requests, and signed cases.
  • Analyze user behavior and site performance using tools such as GA4, Google Tag Manager, Microsoft Clarity, Hotjar, CallRail, CRM reporting, and form analytics.
  • Identify conversion barriers related to mobile experience, page layout, site speed, CTA placement, form length, trust signals, messaging clarity, and intake handoff.
  • Collaborate with web developers, designers, writers, SEO, and paid media teams to implement UX/UI and landing page improvements.
  • Support conversion improvements for mobile users, English- and Spanish-language users, and market-specific campaigns.
  • Monitor and report on CRO performance, test results, insights, and recommendations for continuous improvement.
  • Stay current with CRO best practices, legal marketing compliance, privacy requirements, analytics changes, and digital user behavior trends.

Preferred Experience:
  • Experience in legal marketing, personal injury marketing, healthcare, home services, lead generation, or another high-value service business.
  • Familiarity with call tracking, call routing, form tracking, chat tracking, and CRM attribution.
  • Familiarity with local SEO, Google Business Profiles, Local Services Ads, review strategy, and location-based landing pages.
  • Experience with Spanish-language or multilingual conversion optimization is a plus.
  • Basic understanding of privacy, cookie consent, and Google Consent Mode is a plus.
  • Working knowledge of HTML/CSS or the ability to communicate clearly with developers is a plus.

Qualifications:
  • 3+ years of experience in conversion rate optimization, performance marketing, digital analytics, UX optimization, or a closely related digital marketing role.
  • Proven success improving conversion rates through landing page testing, form optimization, CTA testing, UX improvements, and data-driven experimentation.
  • Strong understanding of full-funnel performance metrics, including traffic, CVR, CPL, qualified lead rate, contact rate, signed-case rate, and CPA.
  • Comfortable working with CMS and landing page platforms such as WordPress, Unbounce, Instapage, Webflow, or similar systems.
  • Strong understanding of landing page strategy, mobile UX, form design, CTA hierarchy, trust signals, and persuasive digital copy.
  • Comfortable managing multiple experiments and optimization projects at the same time.
  • Strong communication skills with the ability to explain data, test results, and recommendations clearly to technical and non-technical stakeholders.
  • Detail-oriented, organized, and comfortable building repeatable processes.

Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Success in This Role:
Success will be measured by improvements in website and landing page conversion rates, qualified lead volume, form/call/chat performance, campaign-level conversion rate, cost per lead, cost per signed case, signed cases from marketing-generated leads, mobile conversion rate, after-hours lead capture, and the quality and velocity of the CRO testing program.

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