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Cro In Jobs in Washington, DC (NOW HIRING)

FranConnect, LLC

VP, New Logo Sales

Herndon, VA · On-site

You take pride and ownership in achieving goals first and foremost, while working alongside the CRO and your peers on strategic initiatives second. You need to be AI-curious, with an interest in ...

FranConnect, LLC

VP, New Logo Sales

Herndon, VA · On-site

You take pride and ownership in achieving goals first and foremost, while working alongside the CRO and your peers on strategic initiatives second. You need to be AI-curious, with an interest in ...

Integrated Resources INC

ETL developer

Ashburn, VA

$52.25 - $68.25/hr

We provide quality resources in four specialty areas: Information Technology (IT), Clinical ... IT Life Sciences Allied Healthcare CRO Certified MBE | GSA - Schedule 66 I GSA - Schedule 621I ...

First Books

Chief Revenue Officer

Washington, DC · On-site

$246K/yr

Reporting directly to the Executive Director/CEO, the CRO serves as a key member of the senior leadership team and plays a critical role in shaping enterprise strategy, financial resilience, and ...

Inotiv

Bioanalysis Scientist I

Rockville, MD · On-site

D. or MSc in immunology, cell biology, molecular biology, biochemistry, biotechnology, or related field, with 3-5 years of bioanalytical experience in pre-clinical/clinical CRO. * Knowledge ...

Inotivco

Bioanalysis Scientist I

Rockville, MD · On-site

D. or MSc in immunology, cell biology, molecular biology, biochemistry, biotechnology, or related field, with 3-5 years of bioanalytical experience in pre-clinical/clinical CRO. * Knowledge ...

TRI Challenge Convention

Central Monitor

Bethesda, MD · Remote

$18.25 - $19.50/hr

Minimum of 3 years relevant experience with central monitoring in a CRO setting Prior experience as a CRA conducting on-site monitoring, or relevant skillset Knowledge of central monitoring database ...

Appian Corporation

Performance Marketing Lead

Mclean, VA

$100K - $200K/yr

They will drive rigorous testing and CRO, lead channel experimentation, and translate performance data into actionable insights that improve targeting, creative, and pipeline outcomes globally. In ...

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All JobsCro In JobsCro In Jobs in Washington, DC

Cro In information

See Washington, DC salary details

$58.9K

$130.9K

$227.7K

How much do cro in jobs pay per year?

As of Jun 21, 2026, the average yearly pay for cro in in Washington, DC is $130,905.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $162,000.00 per year, depending on experience, location, and employer.

What is the difference between Cro In vs Content Marketing Specialist?

AspectCro InContent Marketing Specialist
Required CredentialsRelevant certifications in conversion rate optimization, analytics toolsMarketing degrees, content creation certifications
Work EnvironmentDigital marketing teams, e-commerce, online platformsMarketing agencies, corporate marketing departments
Industry UsageCommon in e-commerce, SaaS, online servicesWidely used across industries for brand awareness and engagement
Search & Comparison IntentYesYes

While both roles focus on digital marketing, Cro In specializes in optimizing website conversions through data analysis and A/B testing, whereas Content Marketing Specialists focus on creating and distributing content to attract and engage audiences. Understanding these differences helps employers and job seekers target the right skills and responsibilities for their needs.

What is a CRO salary?

A Conversion Rate Optimization (CRO) specialist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior CRO professionals or those with advanced skills in analytics and A/B testing can earn higher salaries, especially in competitive markets.

What are common challenges faced by a CRO (Chief Revenue Officer) in aligning sales, marketing, and customer success teams?

A Chief Revenue Officer (CRO) often faces the challenge of unifying sales, marketing, and customer success teams to work toward shared revenue goals. Each team may have its own metrics, priorities, and communication styles, which can lead to silos and misaligned efforts. Successful CROs foster cross-departmental collaboration, implement integrated strategies, and focus on transparent data sharing to ensure all teams are moving in the same direction. Open communication, regular joint meetings, and a clear, shared vision are key to overcoming these challenges and driving revenue growth.

What are the key skills and qualifications needed to thrive as a Chief Revenue Officer (CRO), and why are they important?

To thrive as a Chief Revenue Officer (CRO), you need expertise in sales strategy, revenue generation, data analysis, and leadership, often supported by a degree in business or a related field. Familiarity with CRM platforms like Salesforce, sales analytics tools, and revenue management systems is typically required. Exceptional communication, strategic thinking, and team leadership are crucial soft skills for aligning cross-functional teams and driving growth. These skills ensure the CRO can effectively maximize revenue streams, foster collaboration, and achieve organizational goals.

Who are the big five CRO?

The Big Five CROs are leading contract research organizations in the clinical research industry, including IQVIA, LabCorp (Covance), PPD (Thermo Fisher), Syneos Health, and ICON. These companies provide outsourced services such as clinical trial management, data analysis, and regulatory support, often requiring project management and compliance expertise from CRO professionals.

What is a CRO as a job?

A CRO (Conversion Rate Optimization) specialist is a professional who analyzes and improves website or app performance to increase user engagement and conversions. They use data analysis, A/B testing, and user experience strategies, often working with tools like Google Analytics and testing platforms, to optimize digital interfaces and achieve business goals.

What profession makes $400,000 a year?

In the finance and investment sectors, roles such as hedge fund managers, private equity partners, and senior investment bankers often earn $400,000 or more annually. These positions typically require advanced degrees, extensive experience, and strong analytical skills, often working in high-pressure environments with performance-based bonuses.

What does a Chief Revenue Officer (CRO) do?

A Chief Revenue Officer (CRO) is responsible for overseeing all revenue-generating activities within an organization. This includes aligning sales, marketing, and customer success teams to ensure a cohesive strategy for driving growth and increasing revenue. CROs analyze market trends, develop pricing strategies, and work closely with other executives to set revenue targets and ensure financial goals are met. They play a crucial role in identifying new business opportunities and optimizing existing processes to maximize profitability.
What are popular job titles related to Cro In jobs in Washington, DC? For Cro In jobs in Washington, DC, the most frequently searched job titles are:
What job categories do people searching Cro In jobs in Washington, DC look for? The top searched job categories for Cro In jobs in Washington, DC are:
Cro In jobs near you
VP, New Logo Sales

VP, New Logo Sales

FranConnect, LLC

Herndon, VA • On-site

Full-time

Posted 3 days ago

Job description

Description:

About FranConnect

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For 25+ years, the FranConnect AI-powered platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as Bojangles, Capriotti’s, Gold’s Gym, Neighborly, and Papa John's rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada. For more information on FranConnect, visit www.franconnect.com.


Where AI-First Innovation Meets People-First Culture

At FranConnect, we believe great companies are built on great cultures — and that future success belongs to organizations willing to take meaningful risks, innovate, and evolve. We’re building a workplace where people are empowered to grow, contribute meaningfully, and embrace the future of work. As part of our AI-first mindset, we encourage employees to stay curious, explore emerging technologies, think creatively, and use AI to work smarter, move faster, and drive greater value.


If you’re looking for a place where your ideas matter, innovation and curiosity are rewarded, and the work you do will help shape the future success for our customers – you have come to the right place!


The Opportunity

We are seeking a Vice President of Sales to lead our Mid-Market and SMB new logo sales teams. This is a critical leadership seat that comes with a clear mandate: win the pipeline we already have in motion while simultaneously building the durable sales engine that will carry us through 2027 and beyond.


This role reports directly to the Chief Revenue Officer and owns a team of five quota-carrying Account Executives, with a combined team quota in the $2.5M to $3.5M ACV range. This role requires a hands-on leader who can not only lead a team but provide coaching in real time to foster rep growth and development. You will be deeply involved in active deals while driving a strong sales culture and ensuring consistent execution through structure, rigor, and accountability. You take pride and ownership in achieving goals first and foremost, while working alongside the CRO and your peers on strategic initiatives second. You need to be AI-curious, with an interest in exploring how to bring AI into current workflows to overhaul and evolve the sales process.


Primary Duties & Responsibilities


Revenue Execution

  • Lead and close Mid-Market and SMB new logo pipeline in active motion.
  • Drive weekly forecast accuracy in Salesforce with deal-level precision, not just pipeline hygiene.
  • Own the full sales cycle management including middle funnel of prospecting and outbound targeting for mid-market and SMB organizations.
  • Maintain 3-4x pipeline coverage across your segment through disciplined qualification and stage progression.

Rep Development & Coaching

  • Run structured weekly 1:1s focused on skill development, deal strategy, and accountability, not just status updates.
  • Coach to a defined methodology (Value Selling or equivalent) with consistent field reinforcement.
  • Identify rep-level gaps and work with Sales Enablement to close them with precision, not generic training.
  • Hold performance standards clearly and early, with documented coaching tracks where needed.

Process & Forecasting

  • Implement and enforce a forecast cadence that gives the CRO and CFO real commit visibility, not sandbagged ranges.
  • Maintain clean, accurate Salesforce hygiene across all five reps with zero tolerance for stale or unqualified opportunities.
  • Contribute to the broader GTM operating model buildout, including SDR-to-close workflow documentation and stage exit criteria.

Cross-Functional Partnership

  • Partner closely with Marketing on inbound lead quality, MQL feedback loops, and segment-specific campaign needs.
  • Work alongside the CPO on product positioning, competitive differentiation, and pricing test governance.
  • Collaborate with Revenue Operations on pipeline reporting, ZoomInfo ICP data, and Gong call review standards.

The Team

You will inherit a five-person team of Account Executives split between Mid-Market (three reps) and SMB (two reps). The team has meaningful pipeline in motion and is operating against a defined H2 goal. Your job is to stabilize, elevate, and scale this group, not rebuild it from scratch.


You will report directly to the CRO, who oversees all revenue functions including Sales, Marketing, Sales Engineering, Sales Enablement, and Revenue Operations. You will have direct access to RevOps, Enablement, and Marketing support from day one.

Requirements:

Ideal Candidate Scope - Requirements

  • 10+ years in B2B SaaS sales, ideally in environments with complex sales cycles, multi-stakeholder buying process, and consultative selling.
  • 5+ years of sales leadership experience, with direct management of AEs carrying $300K to $800K individual quotas.
  • Experience successfully leading teams through growth and organizational transformation periods, with the ability to rebuild sales process and operating rhythms.
  • Proven success selling to C-Suite or one level below in complex B2B SaaS deals, with average sales cycles of 90 to 150 days.
  • Deep command of a structured sales methodology (MEDDIC, Value Selling, SPIN, or equivalent) and the ability to coach it in the field, not just in theory.
  • Demonstrated forecast discipline, with the ability to call commit versus upside with accuracy and explain the reasoning behind every number.
  • Experience in a PE-backed or high-growth company where speed, accountability, and limited resources are the norm.

Strong Differentiators

  • Experience in franchise, multi-location retail, food and beverage, or other franchise-adjacent verticals
  • Familiarity with the COO, CFO, or CLO as the primary buyer persona in franchise or operations-led organizations
  • Hands-on Salesforce administration or power-user capability, including building and interpreting pipeline and stage reports
  • Background in mid-market SaaS deals in the $40K to $150K ACV range, with consistent win rates above 25%

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