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Cro In Jobs in Utah (NOW HIRING)

Podium

Performance Marketing Manager, Digital

Lehi, UT · On-site

Continuously tune bidding, targeting, landing pages, and CRO. Diagnose conversion at every stage from lead to MQL to pipeline to revenue. * Get in the weeds with sales. Work account by account to ...

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What is the difference between Cro In vs Content Marketing Specialist?

AspectCro InContent Marketing Specialist
Required CredentialsRelevant certifications in conversion rate optimization, analytics toolsMarketing degrees, content creation certifications
Work EnvironmentDigital marketing teams, e-commerce, online platformsMarketing agencies, corporate marketing departments
Industry UsageCommon in e-commerce, SaaS, online servicesWidely used across industries for brand awareness and engagement
Search & Comparison IntentYesYes

While both roles focus on digital marketing, Cro In specializes in optimizing website conversions through data analysis and A/B testing, whereas Content Marketing Specialists focus on creating and distributing content to attract and engage audiences. Understanding these differences helps employers and job seekers target the right skills and responsibilities for their needs.

What is a CRO salary?

A Conversion Rate Optimization (CRO) specialist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, especially in larger markets or tech-focused companies.

What are common challenges faced by a CRO (Chief Revenue Officer) in aligning sales, marketing, and customer success teams?

A Chief Revenue Officer (CRO) often faces the challenge of unifying sales, marketing, and customer success teams to work toward shared revenue goals. Each team may have its own metrics, priorities, and communication styles, which can lead to silos and misaligned efforts. Successful CROs foster cross-departmental collaboration, implement integrated strategies, and focus on transparent data sharing to ensure all teams are moving in the same direction. Open communication, regular joint meetings, and a clear, shared vision are key to overcoming these challenges and driving revenue growth.

What are the key skills and qualifications needed to thrive as a Chief Revenue Officer (CRO), and why are they important?

To thrive as a Chief Revenue Officer (CRO), you need expertise in sales strategy, revenue generation, data analysis, and leadership, often supported by a degree in business or a related field. Familiarity with CRM platforms like Salesforce, sales analytics tools, and revenue management systems is typically required. Exceptional communication, strategic thinking, and team leadership are crucial soft skills for aligning cross-functional teams and driving growth. These skills ensure the CRO can effectively maximize revenue streams, foster collaboration, and achieve organizational goals.

Who are the big five CRO?

The big five CROs (Contract Research Organizations) are IQVIA, LabCorp (Covance), Syneos Health, PPD (Pharmaceutical Product Development), and ICON. These companies are major providers of clinical trial services, often requiring project management, regulatory knowledge, and specialized industry certifications for CRO professionals.

What is a CRO as a job?

A CRO (Conversion Rate Optimization) specialist is a professional who analyzes and improves website or app performance to increase user engagement and conversions. They use data analysis, A/B testing, and tools like Google Analytics to optimize user experience and achieve business goals.

Why are CROs struggling?

Conversion Rate Optimization (CRO) professionals often face challenges such as rapidly evolving digital marketing tools, increased competition, and the need for advanced analytical skills. Staying current with data analysis, A/B testing, and user behavior insights is essential to succeed in the role.

What does a Chief Revenue Officer (CRO) do?

A Chief Revenue Officer (CRO) is responsible for overseeing all revenue-generating activities within an organization. This includes aligning sales, marketing, and customer success teams to ensure a cohesive strategy for driving growth and increasing revenue. CROs analyze market trends, develop pricing strategies, and work closely with other executives to set revenue targets and ensure financial goals are met. They play a crucial role in identifying new business opportunities and optimizing existing processes to maximize profitability.
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Cro In jobs near you
Performance Marketing Manager, Digital

Performance Marketing Manager, Digital

Podium

Lehi, UT • On-site

Full-time

Posted 29 days ago

Job description

At Podium, we bring AI Employees to local businesses that turn every conversation into revenue. Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics, Podium captures and converts leads 24/7, driving both new business and repeat customers.
In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year. During this time, we've deployed 10,000 AI employees to empower real business outcomes for our customers. Podium is building what we believe will be the most impactful AI employee ecosystem for local business.
Podium has been recognized as the Best AI Implementation by Inc. Magazine, highlighted by OpenAI for building revenue-driving AI Agents, and awarded the #1 AI Agent for Business Operations by G2.
Our growth is fueled by hiring exceptional people, holding them to high standards, and creating opportunities for them to grow and make an impact. Our operating principles guide daily behavior and ensure we hire people who will thrive at Podium. If you're hungry for growth, aligned to our operating principles, and ready to get to work, you won't find a better place to learn and accelerate your career.
About the Role
Podium is looking for a Performance Marketing Manager to own and scale its digital advertising program (including Meta, Google) for vertical SMB audiences.This person will help us deliver on performance targets for established campaigns on Meta and Google, as well as prove out new channels, taking ownership of budget, creative strategy, CRO, audience testing, bidding, and full-funnel performance. This is a high-visibility, building role perfect for a performance marketing expert who is motivated to take ownership of a nascent paid, social-led program and build it into a highly performant, cost-effective growth lever for Podium. Someone who thrives in this role moves at high velocity, operates with extreme ownership, and is adept at getting things done autonomously. This person brings analytical rigor and methodical thinking to strategy and execution. They are just as comfortable in the weeds hands-on-keyboard, going account by account with sales to troubleshoot lead quality issues or stalled deals, as they are building and communicating strategy and a roadmap.
What you'll be doing
  • Own performance end-to-end. Drive pipeline and revenue against vertical SMB targets across Meta and Google (branded). You own the budget, the strategy, and the number.
  • Build, don't maintain. Stand up evergreen programs from a nascent starting point and prove out new verticals, audiences, and channels through structured pilots.
  • Lead creative strategy and execution. Concept, brief, and actively create or edit ad creative (CapCut, AI tools, UGC, testimonials) to maintain high creative velocity. Run a structured testing framework across hooks, formats, messaging, and audiences.
  • Optimize the full funnel. Continuously tune bidding, targeting, landing pages, and CRO. Diagnose conversion at every stage from lead to MQL to pipeline to revenue.
  • Get in the weeds with sales. Work account by account to troubleshoot lead quality, unblock stalled deals, and creatively solution around where the program needs a push.
  • Bring analytical rigor. Build your own dashboards and pivot tables. Distill complex performance data into clear, executive-ready narratives for leadership and finance stakeholders.
  • Document and scale what works. Turn one-off wins into repeatable plays. Write things down. Share learnings broadly.
What you should have
  • 4-7+ years of performance/growth marketing experience, with at least 3 years directly managing paid social campaigns hands-on-keyboard (Meta required; LinkedIn, TikTok, Reddit, YouTube a plus)
  • B2B experience strongly preferred. You understand the nuances of pipeline, MQL→SQL conversion, sales-led close motions, and multi-touch attribution
  • Track record of building paid social programs from the ground up, not just optimizing mature ones
  • Expertise in the mechanics of media buying: targeting, creative launches, ad operations, testing structures, incrementality, and campaign diagnostics
  • Highly proficient in analytics tools (Looker, Tableau, Excel/Sheets; SQL a plus). You build your own pivots and dashboards to find insights, not wait for them
  • Strong creative instincts. You can brief creative, edit creative, and recognize what will perform before it runs
  • Excellent communicator who can distill complex data into strategic insights for executive and finance stakeholders
  • Bias toward action. You'd rather ship a v1 test today than perfect a brief for two weeks
  • Comfortable getting in the weeds with sales: troubleshooting accounts, working leads, and helping close deals where the program needs a push
  • Hands-on experience implementing and troubleshooting MarTech tracking (pixels, server-side tracking, GTM, conversion APIs) is a strong plus

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