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Cro In Jobs in Michigan (NOW HIRING)

M&K Truck Centers

ECommerce Manager

Byron Center, MI · On-site

$100K - $120K/yr

... CRO), UX, and ecommerce analytics * Knowledge of ecommerce SEO best practices * Experience with ERP or inventory system integrations is a plus * Background in automotive or truck parts ecommerce is a ...

MMS

Study Design Statistician (Remote)

Canton, MI · On-site

... in the application of medical statistics (pharma, CRO, academic). * Willingness to engage with clients to understand and research problems and provide creative, business-orientated solutions.

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What is the difference between Cro In vs Content Marketing Specialist?

AspectCro InContent Marketing Specialist
Required CredentialsRelevant certifications in conversion rate optimization, analytics toolsMarketing degrees, content creation certifications
Work EnvironmentDigital marketing teams, e-commerce, online platformsMarketing agencies, corporate marketing departments
Industry UsageCommon in e-commerce, SaaS, online servicesWidely used across industries for brand awareness and engagement
Search & Comparison IntentYesYes

While both roles focus on digital marketing, Cro In specializes in optimizing website conversions through data analysis and A/B testing, whereas Content Marketing Specialists focus on creating and distributing content to attract and engage audiences. Understanding these differences helps employers and job seekers target the right skills and responsibilities for their needs.

What is a CRO salary?

A Conversion Rate Optimization (CRO) specialist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, especially in larger markets or tech-focused companies.

What are common challenges faced by a CRO (Chief Revenue Officer) in aligning sales, marketing, and customer success teams?

A Chief Revenue Officer (CRO) often faces the challenge of unifying sales, marketing, and customer success teams to work toward shared revenue goals. Each team may have its own metrics, priorities, and communication styles, which can lead to silos and misaligned efforts. Successful CROs foster cross-departmental collaboration, implement integrated strategies, and focus on transparent data sharing to ensure all teams are moving in the same direction. Open communication, regular joint meetings, and a clear, shared vision are key to overcoming these challenges and driving revenue growth.

What are the key skills and qualifications needed to thrive as a Chief Revenue Officer (CRO), and why are they important?

To thrive as a Chief Revenue Officer (CRO), you need expertise in sales strategy, revenue generation, data analysis, and leadership, often supported by a degree in business or a related field. Familiarity with CRM platforms like Salesforce, sales analytics tools, and revenue management systems is typically required. Exceptional communication, strategic thinking, and team leadership are crucial soft skills for aligning cross-functional teams and driving growth. These skills ensure the CRO can effectively maximize revenue streams, foster collaboration, and achieve organizational goals.

Who are the big five CRO?

The big five CROs (Contract Research Organizations) are IQVIA, LabCorp (Covance), Syneos Health, PPD (Pharmaceutical Product Development), and ICON. These companies are major providers of clinical trial services, often requiring project management, regulatory knowledge, and specialized industry certifications for CRO professionals.

What is a CRO as a job?

A CRO (Conversion Rate Optimization) specialist is a professional who analyzes and improves website or app performance to increase user engagement and conversions. They use data analysis, A/B testing, and tools like Google Analytics to optimize user experience and achieve business goals.

Why are CROs struggling?

Conversion Rate Optimization (CRO) professionals often face challenges such as rapidly evolving digital marketing tools, increased competition, and the need for advanced analytical skills. Staying current with data analysis, A/B testing, and user behavior insights is essential to succeed in the role.

What does a Chief Revenue Officer (CRO) do?

A Chief Revenue Officer (CRO) is responsible for overseeing all revenue-generating activities within an organization. This includes aligning sales, marketing, and customer success teams to ensure a cohesive strategy for driving growth and increasing revenue. CROs analyze market trends, develop pricing strategies, and work closely with other executives to set revenue targets and ensure financial goals are met. They play a crucial role in identifying new business opportunities and optimizing existing processes to maximize profitability.
What are popular job titles related to Cro In jobs in Michigan? For Cro In jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Cro In jobs in Michigan look for? The top searched job categories for Cro In jobs in Michigan are:
Cro In jobs near you
ECommerce Manager

ECommerce Manager

M&K Truck Centers

Byron Center, MI • On-site

$100K - $120K/yr

Full-time

Posted 19 days ago

M&K Truck Centers rating

8.2

Company rating: 8.2 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

21st of 145 rated car dealerships

Job description

M&K Truck Centers is one of the largest regional dealers of commercial trucks and truck parts in the Midwest. With multiple dealership locations and a robust, high-volume parts network, we pride ourselves on offering an extensive inventory of truck and trailer parts to support our customers’ uptime and success. Our commitment to operational excellence and customer service is what drives our continued growth.


We’re looking for a hands-on Ecommerce Manager / Developer to support and grow our ecommerce ecosystem. This role blends technical Magento development with revenue-driving strategy, focusing on website optimization, marketplace growth, and conversion improvements.


You will manage the Magento site while supporting key channels like Amazon Seller Central and Google Merchant Center. You’ll partner with an external agency and internal team—but will lead execution and track performance.


Ecommerce Site Management (Magento)

  • Manage and maintain the Magento platform end-to-end

  • Support product catalog, site performance, and functionality

  • Troubleshoot issues and coordinate updates, integrations, and extensions

  • Monitor site speed, uptime, and checkout functionality

  • Support improvements in conversion rate and average order value

Conversion Optimization & UX

  • Review user behavior and ecommerce performance

  • Optimize navigation, product pages, search, and checkout flows

  • Run A/B tests and implement CRO improvements

  • Track KPIs: conversion rate, AOV, cart abandonment, revenue/session

Amazon Seller Central

  • Manage and optimize Amazon listings (titles, bullets, images, keywords)

  • Monitor listing health, compliance, and catalog structure

  • Sync inventory and manage product variations

  • Partner with agency on marketplace growth and advertising

Product Feeds & Google Merchant Center

  • Manage product feeds and resolve errors/disapprovals

  • Ensure accurate product data (pricing, GTIN, descriptions, availability)

  • Optimize feeds for Google Shopping performance

Agency & Performance Collaboration

  • Act as a point of contact for ecommerce agency partners

  • Support execution across paid media, SEO, and marketplaces

  • Monitor performance using analytics platforms

  • Provide reporting on revenue, traffic, conversion, and channel performance

What You Bring

  • 3–7+ years of hands-on ecommerce experience

  • Strong Magento expertise, including development (PHP, architecture)

  • Experience with Amazon Seller Central and marketplace management

  • Google Merchant Center and product feed management experience (Feedonomics, DataFeedWatch, or similar tools a plus)

  • Solid understanding of conversion rate optimization (CRO), UX, and ecommerce analytics

  • Knowledge of ecommerce SEO best practices

  • Experience with ERP or inventory system integrations is a plus

  • Background in automotive or truck parts ecommerce is a plus

  • Experience working with external agencies or partners

  • Strong troubleshooting skills, attention to detail, and execution mindset

  • Ability to manage multiple systems, priorities, and deadlines

  • Comfortable leveraging AI tools to improve efficiency and workflows

What We Offer:

  • Competitive salary and benefits package, including an ESOP program.

  • Opportunities for professional development and growth.

  • A supportive and dynamic work environment.


For more information please feel free to contact our Recruiter Katie Denhof at (616)295-6995.

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