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Crm Program Manager Jobs in Ladera Ranch, CA (NOW HIRING)

INNOCEAN INC

Manager, CRM Analytics

Huntington Beach, CA · On-site

$150K/yr

... lead our CRM team! The Manager, Data Analytics is responsible for leading data-driven decision ... program • Company paid short- and long-term disability, and basic life • Generous PTO • On ...

INNOCEAN

Manager, CRM Analytics

Huntington Beach, CA

$140K - $150K/yr

... lead our CRM team! The Manager, Data Analytics is responsible for leading data-driven decision ... program • Company paid short- and long-term disability, and basic life • Generous PTO • On ...

KIA Motors Group

Sr. CRM & CX Data Manager

Irvine, CA · On-site

Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer ... Create a CRM strategy and execution plan for Kia's acquisition, engagement, and retention ...

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Crm Program Manager information

See Ladera Ranch, CA salary details

$41.5K

$108.6K

$182.8K

How much do crm program manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for crm program manager in Ladera Ranch, CA is $108,567.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,800.00 and $140,300.00 per year, depending on experience, location, and employer.

What is a CRM Program Manager?

CRM Program Managers are professionals responsible for overseeing and coordinating customer relationship management (CRM) programs within an organization. They manage the implementation and optimization of CRM systems, ensuring that customer data is used effectively to improve customer engagement, retention, and satisfaction. Their role often involves collaborating with sales, marketing, and IT teams to align CRM strategies with business goals and drive overall growth. CRM Program Managers also monitor program performance, analyze data, and recommend improvements to enhance customer experience.

What are the key skills and qualifications needed to thrive as a CRM Program Manager?

To thrive as a CRM Program Manager, you need expertise in customer relationship management strategies, data analysis, and project management, typically backed by a relevant degree and experience with CRM platforms. Familiarity with tools like Salesforce, HubSpot, or Microsoft Dynamics, as well as certifications such as PMP or CRM-specific credentials, is highly valuable. Strong leadership, communication, and problem-solving skills help you align cross-functional teams and drive customer-centric initiatives. These capabilities ensure effective CRM program execution, improved customer engagement, and measurable business growth.

How does a CRM Program Manager typically collaborate with other departments to ensure successful project implementation?

A CRM Program Manager works closely with cross-functional teams such as sales, marketing, IT, and customer service to align CRM initiatives with business goals. This involves regular meetings to gather requirements, provide project updates, and address potential challenges early on. Effective communication and stakeholder management are key, as the CRM Program Manager must ensure that all departments are trained on new processes and that feedback from end-users is incorporated into system improvements. Building strong relationships across departments helps ensure successful adoption and continuous enhancement of the CRM program.

What is the difference between Crm Program Manager vs Crm Analyst?

AspectCrm Program ManagerCrm Analyst
Required CredentialsBachelor's degree, project management certifications (e.g., PMP), CRM platform knowledgeBachelor's degree, data analysis or marketing certifications, CRM platform familiarity
Work EnvironmentOversees multiple projects, collaborates with cross-functional teams, strategic planningFocuses on data analysis, reporting, and insights, often within marketing or sales teams
Employer & Industry UsageUsed in industries with large CRM systems, such as retail, finance, and techCommon in marketing, sales, and customer service departments across various industries

The Crm Program Manager primarily manages CRM initiatives, coordinating projects and strategies, while the Crm Analyst focuses on analyzing customer data to generate insights. Both roles require CRM platform knowledge but differ in scope and responsibilities.

Is a CRM Program Manager a good job?

A CRM Program Manager is a valuable role responsible for overseeing customer relationship management strategies, often involving tools like Salesforce or HubSpot. It typically requires strong project management skills, technical knowledge, and the ability to coordinate cross-functional teams, making it a stable and in-demand position in many organizations. The role offers opportunities for career growth and specialization in customer engagement and data analysis.

What does a CRM Program Manager do?

A CRM Program Manager oversees the planning, implementation, and management of customer relationship management (CRM) programs within an organization. They coordinate cross-functional teams, ensure the effective use of CRM tools like Salesforce or HubSpot, and analyze data to improve customer engagement and retention. Strong project management skills and knowledge of CRM systems are essential for this role.

What cities near Ladera Ranch, CA are hiring for Crm Program Manager jobs?

Cities near Ladera Ranch, CA with the most Crm Program Manager job openings:

Crm Program Manager jobs near you
Infographic showing various Crm Program Manager job openings in Ladera Ranch, CA as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 21% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $108,567 per year, or $52.2 per hour.

Manager, CRM Analytics

Huntington Beach, CA • On-site

INNOCEAN INC
501 - 1,000 employees
Learn more about INNOCEAN INCexternal

$150K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago

Key responsibilities

  • Lead data-driven decision-making across marketing initiatives by transforming complex datasets into actionable insights.

  • Develop and maintain dashboards, reports, and performance monitoring tools for CRM, digital, and media channels.

  • Partner with cross-functional teams to improve data quality, define data requirements, and support measurement strategies.

Job description

INNOCEAN USA, a full-service advertising agency best known for our work on Hyundai, is looking for a Manager, Data Analytics to help lead our CRM team!
The Manager, Data Analytics is responsible for leading data-driven decision-making across marketing initiatives. This role sits at the intersection of data, technology, and strategy, transforming complex datasets into actionable insights that drive customer acquisition, engagement, and retention.
The ideal candidate combines a strategic analytics mindset with strong technical expertise, capable of translating complex data into actionable insights that influence business outcomes.
ESSENTIAL DUTIES/RESPONSIBILITIES
Analytics & Insights
• Translate business questions into analytical frameworks and actionable insights that influence marketing strategy
• Demonstrates strong expertise in analytical methodologies, using advanced tools and techniques to approach data thoughtfully and transform complexity into clarity.
• Serve as a strategic partner to Brand Management, Strategy, Creative, UX, and Technology teams by translating insights into guidance that drives smarter planning, more effective media, and stronger creative outcomes.
• Champion the cause of effective marketing by leveraging data, advanced analytics, and performance measurement to uncover insights, challenge assumptions, and guide optimization across the full customer journey.
Measurement & Optimization
• Develop and maintain dashboards, reports, and performance monitoring across CRM, digital, and media channels
• Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality, validate hypotheses, and drive continuous improvement.
• Optimize marketing performance by identifying growth opportunities, diagnosing inefficiencies, and recommending actions that improve effectiveness across the customer journey.
• Partner with cross-functional teams to denable customer-first measurement strategies, including identity resolution and cross-channel attribution
Data Strategy & Infrastructure
• Partner with data engineering and Martech teams to improve data quality, accessibility, and integration
• Define data requirements and ensure proper tracking/tagging across platforms
• Contribute to building a single source of truth across marketing and customer data
Leadership & Collaboration
• Manage and mentor junior analysts, fostering a culture of analytical rigor and accountability
• Act as a strategic partner to Marketing, CRM, Media, and Product teams
• Present insights and recommendations to senior stakeholders and clients
REQUIREMENTS
• 5-8+ years of experience in marketing analytics, digital analytics, data science, or a related field
• Proficient in SQL and Python or other programming languages
• Hands-on experience working within the Salesforce ecosystem, including Marketing Cloud, CDP, and/or CRM data
• Strong understanding of marketing KPIs and measurement frameworks, including ROI, attribution, CAC, and LTV
• Experience building dashboards and executive-ready reporting using Tableau, Power BI, or similar BI tools
• Experience analyzing large, complex, multi-source datasets across CRM, web, and paid media channels
• Experience designing and analyzing advanced analytics use cases, such as propensity modeling, incrementality testing, and performance forecasting
• Proficiency in website analytics and data platforms, including GA4, Adobe Analytics, BigQuery, and Adobe Sensei
• Working knowledge of ETL/ELT pipelines, data integration patterns, and structured data environments
BENEFITS
• 3 PPO Medical Plans through Anthem to choose from at low cost
• Free Dental and Vision
• 401k match
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean
Salary range: $140,000 to $150,000
Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.
Who are we? We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find.

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