Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions. * Create, manage, and optimize automated and calendar-driven CRM programs ...
Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions. * Create, manage, and optimize automated and calendar-driven CRM programs ...
CRM Manager
Boston, MA · On-site
The CRM Manager serves as the primary business owner of the firm's CRM, ERM, and relationship ... Drive user adoption through proactive engagement, training programs, and support documentation.
CRM Manager
Boston, MA · On-site
The CRM Manager serves as the primary business owner of the firm's CRM, ERM, and relationship ... Drive user adoption through proactive engagement, training programs, and support documentation.
CRM Manager
New Orleans, LA · On-site
You'll help us harness our CRM's full potential to boost efficiency, improve decision-making, and accelerate growth. You'll champion data integrity, convert customer insights into actionable ...
CRM Manager
New Orleans, LA · On-site
You'll help us harness our CRM's full potential to boost efficiency, improve decision-making, and accelerate growth. You'll champion data integrity, convert customer insights into actionable ...
LP Engagement Manager
$140K - $185K/yr
Proficiency with investor reporting, CRM systems, and analytical tools * Ability to manage multiple ... engagement and private markets roles, visit:
Quick apply
LP Engagement Manager
$140K - $185K/yr
Proficiency with investor reporting, CRM systems, and analytical tools * Ability to manage multiple ... engagement and private markets roles, visit:
CRM Administrator
Irving, TX · On-site
... engagement, and process consistency throughout the organization Monitor data quality, system integrity, duplication management, and reporting accuracy Document CRM configurations, enhancements ...
Quick apply
CRM Administrator
Irving, TX · On-site
... engagement, and process consistency throughout the organization Monitor data quality, system integrity, duplication management, and reporting accuracy Document CRM configurations, enhancements ...
CRM Coordinator
Rochester, MN · On-site
$92K - $129K/yr
Develop and maintain recurring dashboards and reports related to opportunities, engagement, and growth activities. * Lead collaborations for improving CRM governance, processes, reporting and ...
CRM Coordinator
Rochester, MN · On-site
$92K - $129K/yr
Develop and maintain recurring dashboards and reports related to opportunities, engagement, and growth activities. * Lead collaborations for improving CRM governance, processes, reporting and ...
Develop and execute the CRM strategy across email, SMS, push notifications, and other emerging channels to drive guest acquisition, engagement, retention, and reactivation. * Design and optimize ...
Develop and execute the CRM strategy across email, SMS, push notifications, and other emerging channels to drive guest acquisition, engagement, retention, and reactivation. * Design and optimize ...
CRM & Loyalty Senior Manager | PerriconeMD
San Francisco, CA · Hybrid
$100K - $115K/yr
You will be critical in improving customer lifetime value (LTV) and ensuring consistent, high-quality engagement with our consumer base. As CRM & Loyalty Senior Manager, you'll: CRM Strategy ...
CRM & Loyalty Senior Manager | PerriconeMD
San Francisco, CA · Hybrid
$100K - $115K/yr
You will be critical in improving customer lifetime value (LTV) and ensuring consistent, high-quality engagement with our consumer base. As CRM & Loyalty Senior Manager, you'll: CRM Strategy ...
Reporting to the Marketing Manager, you will support the day-to-day operation of our CRM systems, helping keep data clean, campaigns running smoothly, and internal teams supported. This role is ideal ...
Reporting to the Marketing Manager, you will support the day-to-day operation of our CRM systems, helping keep data clean, campaigns running smoothly, and internal teams supported. This role is ideal ...
Engagement Manager
Boston, MA · On-site
$120K - $140K/yr
The Engagement Manager at Standish is responsible for managing and leading all client engagements. In conjunction with the Engagement Director, the Engagement Manager is responsible for supervising ...
Engagement Manager
Boston, MA · On-site
$120K - $140K/yr
The Engagement Manager at Standish is responsible for managing and leading all client engagements. In conjunction with the Engagement Director, the Engagement Manager is responsible for supervising ...
CRM Coordinator
Los Angeles, CA · On-site
$20 - $25/hr
... Manager or Senior Manager is out of office, ensuring continuity of operations. * Support day-to-day CRM coordination and operational tasks as needed. Required Skills & Qualifications * Strong ...
Quick apply
CRM Coordinator
Los Angeles, CA · On-site
$20 - $25/hr
... Manager or Senior Manager is out of office, ensuring continuity of operations. * Support day-to-day CRM coordination and operational tasks as needed. Required Skills & Qualifications * Strong ...
Marketing Specialist (CRM/Lifecycle) (US)
Austin, TX · On-site +1
Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute ... Ensure all CRM activities adhere to US gambling, data protection and privacy regulations Skills ...
Quick apply
Marketing Specialist (CRM/Lifecycle) (US)
Austin, TX · On-site +1
Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute ... Ensure all CRM activities adhere to US gambling, data protection and privacy regulations Skills ...
Assistant Manager, CRM
Atlanta, GA · On-site
$60K/yr
While CRM Ops manages technical build and deployment, this role is responsible for ensuring campaigns are set up to perform, measured correctly, and improved through structured test-and-learn. Key ...
Assistant Manager, CRM
Atlanta, GA · On-site
$60K/yr
While CRM Ops manages technical build and deployment, this role is responsible for ensuring campaigns are set up to perform, measured correctly, and improved through structured test-and-learn. Key ...
CRM Administrator
Milwaukee, WI · On-site
We are looking for a skilled Microsoft Dynamics 365 CRM Administrator to own the day-to-day operation, configuration, and ongoing improvement of our Microsoft Dynamics 365 CRM platform. This role ...
CRM Administrator
Milwaukee, WI · On-site
We are looking for a skilled Microsoft Dynamics 365 CRM Administrator to own the day-to-day operation, configuration, and ongoing improvement of our Microsoft Dynamics 365 CRM platform. This role ...
$85K - $120K/yr
This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...
$85K - $120K/yr
This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...
Engagement Manager
San Francisco, CA · On-site
$105K - $125K/yr
The Engagement Manager at Standish is responsible for managing and leading all client engagements. In conjunction with the Engagement Director, the Engagement Manager is responsible for supervising ...
Engagement Manager
San Francisco, CA · On-site
$105K - $125K/yr
The Engagement Manager at Standish is responsible for managing and leading all client engagements. In conjunction with the Engagement Director, the Engagement Manager is responsible for supervising ...
Engagement Manager
Denver, CO · On-site
$95K - $120K/yr
The Engagement Manager at Standish is responsible for managing and leading all client engagements. In conjunction with the Engagement Director, the Engagement Manager is responsible for supervising ...
Engagement Manager
Denver, CO · On-site
$95K - $120K/yr
The Engagement Manager at Standish is responsible for managing and leading all client engagements. In conjunction with the Engagement Director, the Engagement Manager is responsible for supervising ...
CRM Specialist
Anaheim, CA · On-site
$75K/yr
Personalize content to enhance customer engagement and drive conversions. * Maintain an exceptional level of attention to detail in all aspects of CRM activities. * Stay current with best practices ...
CRM Specialist
Anaheim, CA · On-site
$75K/yr
Personalize content to enhance customer engagement and drive conversions. * Maintain an exceptional level of attention to detail in all aspects of CRM activities. * Stay current with best practices ...
They are seeking a professional with experience in Microsoft Dynamics CRM consulting and solutions architecture to implement and manage CRM projects effectively. Responsibilities : • At least 2 ...
They are seeking a professional with experience in Microsoft Dynamics CRM consulting and solutions architecture to implement and manage CRM projects effectively. Responsibilities : • At least 2 ...
Donor Engagement Manager
New Orleans, LA · On-site
$65K/yr
Data Management * Incorporates data from the CRM and wealth screen database to enhance and strengthen fundraising activities and appeals. * Ensures fundraising activities and donor engagement are ...
Donor Engagement Manager
New Orleans, LA · On-site
$65K/yr
Data Management * Incorporates data from the CRM and wealth screen database to enhance and strengthen fundraising activities and appeals. * Ensures fundraising activities and donor engagement are ...
Crm Engagement Manager information
See salary details
$27K - $37K
8% of jobs
$37K - $46.9K
8% of jobs
$53.5K is the 25th percentile. Wages below this are outliers.
$46.9K - $56.9K
13% of jobs
$56.9K - $66.8K
13% of jobs
The median wage is $72.5K / yr.
$66.8K - $76.8K
15% of jobs
$76.8K - $86.7K
14% of jobs
$91.3K is the 75th percentile. Wages above this are outliers.
$86.7K - $96.7K
11% of jobs
$96.7K - $106.6K
6% of jobs
$106.6K - $116.6K
6% of jobs
$116.6K - $126.5K
4% of jobs
$126.5K - $136.5K
2% of jobs
$27K
$77.8K
$136.5K
How much do crm engagement manager jobs pay per year?
As of Sep 13, 2026, the average yearly pay for crm engagement manager in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.
What are popular job titles related to Crm Engagement Manager jobs?
For Crm Engagement Manager jobs, the most frequently searched job titles are:
CRM Manager
Remote
Scientific Games
• IT Services • 5 - 10K employees5,001 - 10,000 employees
Full-time
Posted 24 days ago
Scientific Games rating
7.8
Based on 26 frontline employees who took The Breakroom Quiz
Job description
Scientific Games:
Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.
Position Summary
Job Description Summary
As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business growth, you will be responsible for developing and growing client capabilities while partnering with Scientific Games' Growth Marketing and Loyalty teams and other key stakeholders. You will ensure the delivery of scalable, consistent, and effective CRM solutions across all jurisdictions. This role is responsible for the flawless execution of data-driven marketing programs, identifies opportunities for optimization, and leverages CRM technology-primarily Optimove-to increase player engagement, retention, and overall program performance.
Your mission is to maximize jurisdiction ROI and value of player relationships by designing and executing lifecycle-based CRM strategies that are personalized, measurable, and impactful.
Key Responsibilities
Qualifications
Qualifications
Why Join Us?
This is an opportunity to play a key role in transforming player engagement strategies across multiple jurisdictions. You'll work at the intersection of marketing technology, data, and customer experience-driving measurable growth and building loyalty for one of the most innovative leaders in the lottery and gaming industry.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.
Work Conditions
Scientific Games, LLC and its affiliates (collectively, "SG") are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.
This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you'd like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.
Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.
Position Summary
Job Description Summary
As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business growth, you will be responsible for developing and growing client capabilities while partnering with Scientific Games' Growth Marketing and Loyalty teams and other key stakeholders. You will ensure the delivery of scalable, consistent, and effective CRM solutions across all jurisdictions. This role is responsible for the flawless execution of data-driven marketing programs, identifies opportunities for optimization, and leverages CRM technology-primarily Optimove-to increase player engagement, retention, and overall program performance.
Your mission is to maximize jurisdiction ROI and value of player relationships by designing and executing lifecycle-based CRM strategies that are personalized, measurable, and impactful.
Key Responsibilities
- CRM Strategy & Execution
- Define lifecycle strategies across onboarding, activation, retention, reactivation, loyalty engagement, and churn prevention.
- Develop test-and-learn roadmaps and optimization plans based on jurisdiction business objectives.
- Translate customer behavior and business goals into actionable CRM recommendations.
- Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions.
- Create, manage, and optimize automated and calendar-driven CRM programs that drive incremental activity and revenue across all player lifecycle stages (new, active, inactive).
- Develop workflows for email, push notifications, and other relevant channels tailored to player journeys.
- Support onboarding of new jurisdictions, ensuring full understanding of CRM capabilities, limitations, and best practices.
- Platform & Technical Leadership
- Act as an internal Optimove expert, including platform and technical components. For example deep knowledge of Optimove data models, integration between components, new and future functionality, best practices, releases, and product roadmaps.
- Support roadmap feature development and opportunity sizing.
- Troubleshoot platform issues and recommend improvements based on evolving product functionality.
- Assist in evaluating new channels, products, and platform functionality.
- Analytics & Insights
- Identify opportunities within our platform and player base to improve engagement and retention, providing actionable recommendations across jurisdictions accordingly.
- Leverage customer behavior, historic campaign performance, and channel analytics to guide strategy and optimize campaigns.
- Partner with the product team to support data mapping and segmentation initiatives and attribution calculations.
- Translate campaign and player behavior data into actionable business insights and strategic recommendations.
- Support monthly, quarterly, and annual business reviews through performance analysis and optimization planning.
- Data Readiness & Segmentation
- Partner with data, product, and analytics teams to understand available customer attributes and targeting capabilities.
- Validate audience eligibility logic and segmentation requirements.
- Identify data gaps and make recommendations to improve personalization and reporting capabilities.
- Support documentation of customer data, attributes, and CRM-related business rules.
- Collaboration & Enablement
- Partner cross-functionally with marketing, product, iLottery, and loyalty teams to deliver integrated, high-quality campaigns.
- Train and support loyalty CRM team members on Optimove usage, campaign development, and best practices.
- Build strong relationships with internal stakeholders, clients, and external partners/vendors to align on business goals.
Qualifications
Qualifications
- Proven experience in CRM, ideally within digital gaming, lottery, or consumer engagement industries.
- Hands-on expertise with Optimove or similar CRM platforms (Optimove certifications a plus).
- Familiarity with CRM data models, customer attributes, integrations, and marketing technology ecosystems.
- Experience working with customer data, segmentation strategies, reporting, and marketing performance analysis.
- Proficiency in building and executing automated workflows, segmentation, and personalization campaigns.
- Excellent communication, collaboration, and stakeholder management skills.
- Ability to manage multiple projects simultaneously with a focus on deadlines, quality, and measurable outcomes.
Why Join Us?
This is an opportunity to play a key role in transforming player engagement strategies across multiple jurisdictions. You'll work at the intersection of marketing technology, data, and customer experience-driving measurable growth and building loyalty for one of the most innovative leaders in the lottery and gaming industry.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.
Work Conditions
Scientific Games, LLC and its affiliates (collectively, "SG") are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.
This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you'd like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.
What Scientific Games employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Scientific Games
Sourced by ZipRecruiter
Industry
It services
Company size
5,001 - 10,000 Employees
Headquarters location
Las Vegas, NV, US
Year founded
1974