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Crm Business Analyst Jobs (NOW HIRING)

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Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

Required : • Bachelor's degree in business, analytics, statistics, economics, or related field. • 2-4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics ...

PenFed Credit Union

CRM/CX Analyst

Phoenix, AZ

Provide reporting, documentation, and analytics support for complex, multi-disciplined CRM projects ... Bachelor's degree in business administration is required, or a combination of education and ...

Washington Nationals

CRM, Administrator

Washington, DC · On-site

$70K - $75K/yr

Reporting, Analytics & Business Insights * Analyze CRM, ticketing, marketing and partnership data ... to identify trends, evaluate performance and provide insights to improve revenue generation.

Noblesoft Technologies

CRM Administrator

Atlanta, GA · On-site

Job Title: CRM Administrator Location: Atlanta, GA - Hybrid Duration: 8 months JOB RESPONSIBILITIES ... Collaborates with the Contact Center and Business Analysts team to proactively identify and ...

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How much do crm business analyst jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for crm business analyst in the United States is $51.56, according to ZipRecruiter salary data. Most workers in this role earn between $40.38 and $61.54 per hour, depending on experience, location, and employer.

What is a CRM business analyst?

A CRM business analyst specializes in customer relationship management platforms, such as Salesforce. As a CRM business analyst, your job duties include organizing and analyzing marketing and customer data and helping sales and marketing teams deepen their market influence and build long-lasting customer relationships. You also help monitor the response to ad and marketing campaigns and provide ideas for future improvements. Qualifications for this career include a bachelor’s degree, familiarity with work management protocols, and experience working as part of a team. Strong technology skills are also essential.

What is a CRM business analyst?

A CRM Business Analyst is a professional who specializes in analyzing and optimizing customer relationship management (CRM) systems within an organization. They work to understand business needs, gather requirements, and translate them into technical solutions that improve customer interactions and business processes. Their role often involves collaborating with stakeholders, configuring CRM platforms, and ensuring that the system supports the company’s sales, marketing, and customer service goals. CRM Business Analysts play a critical role in helping organizations leverage CRM tools to enhance customer satisfaction and drive growth.

What are the key skills and qualifications needed to thrive as a CRM business analyst?

To thrive as a CRM Business Analyst, you need strong analytical skills, a background in business processes, and experience with CRM platforms, often supported by a degree in business, IT, or a related field. Familiarity with CRM systems like Salesforce or Microsoft Dynamics, data analysis tools, and certifications such as Salesforce Administrator or CBAP are typically required. Excellent communication, problem-solving abilities, and stakeholder management skills make someone stand out in this position. These competencies are crucial for effectively bridging business needs with technical solutions, ensuring CRM systems deliver maximum value.

What are some common challenges CRM business analysts face when implementing new CRM systems, and how can they overcome them?

CRM Business Analysts often encounter challenges such as resistance to change from end-users, data quality issues, and aligning the new system with existing business processes. To overcome these, analysts should prioritize clear communication with stakeholders, provide thorough training, and conduct detailed requirements gathering sessions. Collaborating closely with IT teams and end-users throughout the project helps ensure the system is tailored to real business needs and increases user adoption.

What skills do you need to be a CRM business analyst?

A CRM Business Analyst needs strong analytical skills, proficiency with CRM software such as Salesforce or Microsoft Dynamics, and a good understanding of business processes and data management. Effective communication, problem-solving abilities, and knowledge of SQL or data visualization tools are also important for analyzing requirements and translating them into technical solutions.
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Crm Business Analyst jobs near you
Infographic showing various Crm Business Analyst job openings in the United States as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $107,235 per year, or $51.6 per hour.

CRM Business Analyst

Atlanta, GA • On-site

WorldWide Electric Corp
See more jobs at WorldWide Electric Corpexternal

Full-time

Re-posted 28 days ago

Job description

Position Description
The CRM Business Analyst (HubSpot & Analytics) is responsible for managing, optimizing, and analyzing Worldwide Electric Corporation's CRM platform to support data-driven decision-making across sales, marketing, and customer support functions. This role combines CRM administration, reporting development, and advanced analytics to transform CRM data into actionable business insights.
The ideal candidate is highly analytical, detail-oriented, and technically proficient in HubSpot administration. This individual will partner closely with cross-functional teams to ensure CRM processes are aligned with business objectives while maintaining strong data governance and system performance. The CRM Business Analyst will also play a key role in supporting users, improving reporting capabilities, and identifying opportunities to enhance revenue performance and operational efficiency.
Responsibilities may include, but are not limited to, the following:
HubSpot Administration & Governance
  • Administer the HubSpot platform: Manage users, permissions, configurations, and system settings to support operational needs.
  • Maintain data integrity: Implement data governance practices including deduplication, validation, and standardized data entry processes.
  • Manage CRM architecture: Maintain and optimize CRM objects, properties, pipelines, workflows, and automation processes.
  • Provide user support and troubleshooting: Serve as the primary internal contact for HubSpot-related questions, issues, and technical assistance.
  • Evaluate integrations and enhancements: Identify and implement new tools, integrations, and platform features to improve system capabilities.

2. CRM Reporting & Dashboard Development
  • Develop CRM reporting frameworks: Design and maintain advanced reports and dashboards to support sales, marketing, and leadership teams.
  • Standardize KPI tracking: Monitor metrics related to pipeline health, lead conversion, revenue generation, and customer retention.
  • Automate reporting processes: Build automated dashboards and recurring reports to improve visibility and reduce manual reporting tasks.
  • Provide executive insights: Deliver clear, data-driven summaries to support strategic planning and operational decisions.

3. Data Analytics & Business Insights
  • Conduct deep-dive performance analysis: Evaluate sales performance, customer behavior, and lifecycle trends to identify improvement opportunities.
  • Identify revenue optimization opportunities: Detect inefficiencies within the sales funnel and highlight areas for margin improvement.
  • Perform segmentation and trend analysis: Utilize cohort analysis and data modeling to uncover patterns and growth opportunities.
  • Translate data into business insights: Present findings in a clear and actionable format for leadership and operational teams.

4. CRM Optimization & Process Improvement
  • Act as the HubSpot subject matter expert: Maintain strong knowledge of platform capabilities and best practices.
  • Enhance CRM workflows: Collaborate with stakeholders to improve lead scoring, attribution tracking, and workflow automation.
  • Improve system usability: Continuously refine CRM processes to enhance user adoption and reporting accuracy.
  • Support training and adoption: Provide guidance and training to CRM users across departments to ensure consistent system usage.

5. Market Intelligence & Business Analysis
  • Integrate market and competitor insights: Incorporate competitive data and external intelligence into CRM reporting structures where applicable.
  • Analyze pricing and positioning: Evaluate competitor pricing trends, product positioning, and market penetration.
  • Support wholesale channel analysis: Analyze distributor and channel partner performance within the CRM ecosystem.
  • Assess customer profitability: Evaluate customer lifetime value, discount structures, and volume-based sales strategies.

6. Cross-Functional Collaboration
  • Partner with key departments: Work closely with Sales, Marketing, Finance, and Operations to align CRM reporting with business priorities.
  • Communicate complex insights clearly: Translate analytical findings into actionable recommendations for non-technical stakeholders.
  • Support leadership initiatives: Provide ad hoc analysis and reporting to assist with strategic decision-making.
  • Drive data-informed culture: Encourage adoption of CRM insights across the organization to improve decision-making and performance.

Qualifications
Required
  • Bachelor's degree in Business, Analytics, Finance, Computer Science, Marketing, or related field
  • 3+ years of experience in CRM analytics, business analysis, or sales operations
  • Hands-on experience administering HubSpot CRM (MarketingHub, SalesHub, ServiceHub, DataHub), including reporting and data management
  • Advanced proficiency in Microsoft Excel (pivot tables, formulas, and data analysis)

Preferred
  • Experience in wholesale, distribution, or B2B industrial environments
  • Familiarity with competitive intelligence tools and market research platforms
  • Experience using business intelligence tools such as Power BI, Tableau, or similar
  • Working knowledge of SQL or data extraction tools

Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
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