As the owner of the strategic argument behind every product, the Conversion & Creative Strategist develops positioning frameworks, messaging architecture, conversion hypotheses, and testing ...
As the owner of the strategic argument behind every product, the Conversion & Creative Strategist develops positioning frameworks, messaging architecture, conversion hypotheses, and testing ...
Creative Director
Dublin, OH · On-site
Lead Central's creative strategy to reach business objectives-connecting data and design to develop creative assets that align with Central's overarching business strategy * Translate business ...
Creative Director
Dublin, OH · On-site
Lead Central's creative strategy to reach business objectives-connecting data and design to develop creative assets that align with Central's overarching business strategy * Translate business ...
Creative Director
Dublin, OH · On-site
Lead Central's creative strategy to reach business objectives-connecting data and design to develop creative assets that align with Central's overarching business strategy * Translate business ...
Creative Director
Dublin, OH · On-site
Lead Central's creative strategy to reach business objectives-connecting data and design to develop creative assets that align with Central's overarching business strategy * Translate business ...
Strategic partnership and business integration: * Build trusted relationships with marketing and ... Creative and customer strategy: * Leverage consumer insights, data, trends, research and market ...
Strategic partnership and business integration: * Build trusted relationships with marketing and ... Creative and customer strategy: * Leverage consumer insights, data, trends, research and market ...
Director, Creative Social Media
$142K - $222K/yr
Define and evolve the creative strategy across all social channels, ensuring alignment with the broader brand transformation. * Translate brand pillars into compelling, culturally fluent social ...
Director, Creative Social Media
$142K - $222K/yr
Define and evolve the creative strategy across all social channels, ensuring alignment with the broader brand transformation. * Translate brand pillars into compelling, culturally fluent social ...
Director, Creative Social Media
$142K - $222K/yr
Define and evolve the creative strategy across all social channels, ensuring alignment with the broader brand transformation. * Translate brand pillars into compelling, culturally fluent social ...
Director, Creative Social Media
$142K - $222K/yr
Define and evolve the creative strategy across all social channels, ensuring alignment with the broader brand transformation. * Translate brand pillars into compelling, culturally fluent social ...
STRATEGIC TERRIORY MANAGER
Columbus, OH · On-site
$70K - $150K/yr
Strong presentation skills, effective closing ability, and creative strategic planning * High adaptability to modern communication and route-mapping technologies * Ability to travel extensively ...
Quick apply
STRATEGIC TERRIORY MANAGER
Columbus, OH · On-site
$70K - $150K/yr
Strong presentation skills, effective closing ability, and creative strategic planning * High adaptability to modern communication and route-mapping technologies * Ability to travel extensively ...
Creative Director
Columbus, OH · On-site
As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...
Creative Director
Columbus, OH · On-site
As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...
As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...
As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...
Creative Director
Columbus, OH · On-site
As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...
Creative Director
Columbus, OH · On-site
As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...
Creative Designer
Mason, OH · On-site
You will bring design strategy all the way to execution, translating business and consumers needs ... Responsibilities include coming up with creative campaign concept & ideas and translate that into ...
Quick apply
Creative Designer
Mason, OH · On-site
You will bring design strategy all the way to execution, translating business and consumers needs ... Responsibilities include coming up with creative campaign concept & ideas and translate that into ...
Strategic Partnership & Enterprise Influence Serve as a trusted creative advisor to senior marketing leaders, business stakeholders, and cross-functional teams. Translate customer insights, business ...
Strategic Partnership & Enterprise Influence Serve as a trusted creative advisor to senior marketing leaders, business stakeholders, and cross-functional teams. Translate customer insights, business ...
Creative Director, Copy
Cincinnati, OH · On-site
... strategy, visual communication as well as team management, client-facing skills, and presentation expertise A proven creative professional, with a solid track record of smart, award-winning work ...
Creative Director, Copy
Cincinnati, OH · On-site
... strategy, visual communication as well as team management, client-facing skills, and presentation expertise A proven creative professional, with a solid track record of smart, award-winning work ...
Creative Director, Copy
Cincinnati, OH · On-site
... strategy, visual communication as well as team management, client-facing skills, and presentation expertise • A proven creative professional, with a solid track record of smart, award-winning work ...
Creative Director, Copy
Cincinnati, OH · On-site
... strategy, visual communication as well as team management, client-facing skills, and presentation expertise • A proven creative professional, with a solid track record of smart, award-winning work ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Associate Creative Director (Art)
Cincinnati, OH · On-site
$110K - $165K/yr
This role requires a strategic thinker with the ability to drive creative excellence across TV, print, digital, social, radio, OOH, and activations. Strong presentation skills are required. Key ...
Associate Creative Director (Art)
Cincinnati, OH · On-site
$110K - $165K/yr
This role requires a strategic thinker with the ability to drive creative excellence across TV, print, digital, social, radio, OOH, and activations. Strong presentation skills are required. Key ...
This role requires a strategic thinker with the ability to drive creative excellence across TV, print, digital, social, radio, OOH, and activations. Strong presentation skills are required. Key ...
This role requires a strategic thinker with the ability to drive creative excellence across TV, print, digital, social, radio, OOH, and activations. Strong presentation skills are required. Key ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Creative, strategic, and thoughtful. IMPORTANT APPLICATION NOTE: Qualified candidates should submit a letter of interest (which includes a statement of teaching philosophy), CV, and three ...
Creative Strategic information
What do you do as a creative strategist?
Do you need a degree to be a creative strategic?
What is the difference between Creative Strategic vs Creative Director?
| Aspect | Creative Strategic | Creative Director |
|---|---|---|
| Primary Focus | Developing strategic creative concepts and aligning them with brand goals | Leading the creative team to produce visual and conceptual content |
| Required Skills | Strategic thinking, marketing knowledge, creative planning | Creative vision, leadership, design expertise |
| Work Environment | Collaborative with marketing and branding teams | Creative teams, agencies, or in-house design departments |
| Common Usage | Marketing campaigns, brand strategy, content planning | Advertising campaigns, visual branding, campaign execution |
While both roles involve creativity, the Creative Strategic focuses on planning and aligning creative ideas with strategic business goals, whereas the Creative Director leads the execution of creative projects and manages the creative team to produce visual content. Understanding these differences helps organizations assign the right responsibilities and professionals for their branding and marketing needs.
Full-time
Re-posted 15 days ago
Job description
Reporting To: VP of Growth / Founder
Job Summary
The Conversion & Creative Strategist at Triquetra Health is responsible for owning the messaging, positioning, and conversion strategy behind Triquetra's product catalog across Amazon, Shopify, paid media, and other digital channels.
This role exists to bridge the gap between science and conversion-translating complex product mechanisms into clear, persuasive messaging that resonates with real buyers and drives measurable business results.
As the owner of the strategic argument behind every product, the Conversion & Creative Strategist develops positioning frameworks, messaging architecture, conversion hypotheses, and testing strategies that improve customer understanding and increase conversion performance. This role works closely with design, paid media, content, and leadership teams to ensure product messaging remains clear, consistent, and performance-driven across every customer touchpoint.
This is not a design role. The primary responsibility is owning what we say, why it matters, and how it converts.
Duties & Responsibilities
Messaging Strategy & Positioning
- Own the positioning and messaging architecture for Triquetra's hero products and product lines across all major channels
- Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
- Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
- Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion
Conversion Optimization & Testing Strategy
- Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
- Develop hypotheses based on performance data, customer behavior, and competitor insights
- Prioritize testing opportunities based on expected impact, business goals, and channel performance
- Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities
- Translate winning concepts into repeatable conversion strategies across product categories
Creative Strategy & Brief Development
- Convert product insights, performance data, and competitive intelligence into actionable creative briefs
- Provide strategic direction for designers, video editors, UGC creators, and content partners
- Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome
- Collaborate with creative teams to improve execution quality and performance alignment
Competitive Intelligence & Market Analysis
- Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
- Monitor trends in supplements, wellness, ecommerce, and DTC marketing
- Build and maintain a structured swipe file and competitor intelligence system
- Translate competitor learnings into actionable testing opportunities and strategic recommendations
Performance Analysis & Growth Insights
- Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
- Identify which messaging angles drive stronger engagement, click-through rates, and conversion
- Build feedback loops that continuously improve positioning and creative performance
- Partner with leadership and growth teams to support data-driven decision making
Cross-Functional Collaboration
- Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment
- Support launch planning for new products, promotions, and campaigns with strong conversion-focused messaging
- Contribute to strategic discussions around customer acquisition, retention, and brand growth
- Perform additional duties as required to support business growth and evolving priorities
Process Development & Scalability
- Build scalable frameworks and systems to support messaging consistency across 100+ SKUs
- Develop SOPs, templates, and workflows for briefing, testing, and performance review processes
- Help establish best practices for conversion strategy and creative performance across the organization
- Support the long-term development of Triquetra's conversion and creative strategy function
Qualifications
Required Qualifications
- 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
- Proven experience driving measurable conversion improvements across e-commerce or DTC brands
- Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
- Experience translating technical, scientific, or complex products into simple, persuasive messaging
- Strong analytical skills with the ability to interpret performance data and generate actionable insights
- Experience running structured A/B testing and conversion optimization initiatives
- Strong project management and prioritization skills in fast-paced environments
- Excellent communication and cross-functional collaboration skills
Preferred Qualifications
- Experience in supplements, wellness, healthcare, or consumer packaged goods (CPG)
- Experience with Amazon marketplace optimization and listing conversion strategy
- Experience in DTC e-commerce brands with multi-channel sales environments
- Familiarity with tools such as Amazon Seller Central, Shopify, Google Analytics, heat mapping tools, and testing platforms
- Experience working with creative teams, UGC creators, and paid media teams
Key Success Indicators
Success in this role will be measured by:
- Improvement in product page and listing conversion rates
- Increase in revenue driven by messaging and conversion optimization initiatives
- Improved consistency and clarity of messaging across channels
- Quality and effectiveness of testing frameworks and creative briefs
- Speed and quality of strategic insights delivered to the business
What Success Looks Like
A successful Conversion & Creative Strategist at Triquetra Health is someone who can quickly identify why messaging is not converting, develop stronger positioning, and build systems that consistently improve performance across channels.
This person combines strategic thinking, customer psychology, analytical rigor, and hands-on execution to turn product science into persuasive messaging that drives measurable growth.