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Creative Strategic Jobs in Ohio (NOW HIRING)

Lead Central's creative strategy to reach business objectives-connecting data and design to develop creative assets that align with Central's overarching business strategy * Translate business ...

Lead Central's creative strategy to reach business objectives-connecting data and design to develop creative assets that align with Central's overarching business strategy * Translate business ...

STRATEGIC TERRIORY MANAGER

Columbus, OH · On-site

$70K - $150K/yr

Strong presentation skills, effective closing ability, and creative strategic planning * High adaptability to modern communication and route-mapping technologies * Ability to travel extensively ...

As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...

As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...

As we evolve our brand and content strategy for a new era, we're seeking a Creative Director who can lead with vision, inspire with purpose, and lean into the proper use of AI-empowered technology to ...

You will bring design strategy all the way to execution, translating business and consumers needs ... Responsibilities include coming up with creative campaign concept & ideas and translate that into ...

... strategy, visual communication as well as team management, client-facing skills, and presentation expertise A proven creative professional, with a solid track record of smart, award-winning work ...

... strategy, visual communication as well as team management, client-facing skills, and presentation expertise • A proven creative professional, with a solid track record of smart, award-winning work ...

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Creative Strategic information

What do you do as a creative strategist?

A creative strategist develops and implements marketing and branding strategies by analyzing target audiences, market trends, and brand goals. They collaborate with creative teams to generate ideas, craft messaging, and ensure campaigns align with overall business objectives. Proficiency in research, communication, and tools like Adobe Creative Suite or data analysis platforms is often required.

Do you need a degree to be a creative strategic?

A degree is not strictly required to become a creative strategist, but many employers prefer candidates with a bachelor's degree in marketing, advertising, communications, or related fields. Skills such as strategic thinking, creativity, and proficiency with tools like data analysis and project management are often more important than formal education. Relevant experience and a strong portfolio can also be key factors in securing a role in this field.

What is the difference between Creative Strategic vs Creative Director?

AspectCreative StrategicCreative Director
Primary FocusDeveloping strategic creative concepts and aligning them with brand goalsLeading the creative team to produce visual and conceptual content
Required SkillsStrategic thinking, marketing knowledge, creative planningCreative vision, leadership, design expertise
Work EnvironmentCollaborative with marketing and branding teamsCreative teams, agencies, or in-house design departments
Common UsageMarketing campaigns, brand strategy, content planningAdvertising campaigns, visual branding, campaign execution

While both roles involve creativity, the Creative Strategic focuses on planning and aligning creative ideas with strategic business goals, whereas the Creative Director leads the execution of creative projects and manages the creative team to produce visual content. Understanding these differences helps organizations assign the right responsibilities and professionals for their branding and marketing needs.

What job categories do people searching Creative Strategic jobs in Ohio look for? The top searched job categories for Creative Strategic jobs in Ohio are:
What cities in Ohio are hiring for Creative Strategic jobs? Cities in Ohio with the most Creative Strategic job openings:

Conversion and Creative Strategist

Triquetra

West Chester, OH • On-site

Full-time

Re-posted 15 days ago


Job description

Job Title: Conversion & Creative Strategist
Reporting To: VP of Growth / Founder
Job Summary
The Conversion & Creative Strategist at Triquetra Health is responsible for owning the messaging, positioning, and conversion strategy behind Triquetra's product catalog across Amazon, Shopify, paid media, and other digital channels.
This role exists to bridge the gap between science and conversion-translating complex product mechanisms into clear, persuasive messaging that resonates with real buyers and drives measurable business results.
As the owner of the strategic argument behind every product, the Conversion & Creative Strategist develops positioning frameworks, messaging architecture, conversion hypotheses, and testing strategies that improve customer understanding and increase conversion performance. This role works closely with design, paid media, content, and leadership teams to ensure product messaging remains clear, consistent, and performance-driven across every customer touchpoint.
This is not a design role. The primary responsibility is owning what we say, why it matters, and how it converts.
Duties & Responsibilities
Messaging Strategy & Positioning
  • Own the positioning and messaging architecture for Triquetra's hero products and product lines across all major channels
  • Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
  • Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
  • Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion

Conversion Optimization & Testing Strategy
  • Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
  • Develop hypotheses based on performance data, customer behavior, and competitor insights
  • Prioritize testing opportunities based on expected impact, business goals, and channel performance
  • Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities
  • Translate winning concepts into repeatable conversion strategies across product categories

Creative Strategy & Brief Development
  • Convert product insights, performance data, and competitive intelligence into actionable creative briefs
  • Provide strategic direction for designers, video editors, UGC creators, and content partners
  • Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome
  • Collaborate with creative teams to improve execution quality and performance alignment

Competitive Intelligence & Market Analysis
  • Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
  • Monitor trends in supplements, wellness, ecommerce, and DTC marketing
  • Build and maintain a structured swipe file and competitor intelligence system
  • Translate competitor learnings into actionable testing opportunities and strategic recommendations

Performance Analysis & Growth Insights
  • Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
  • Identify which messaging angles drive stronger engagement, click-through rates, and conversion
  • Build feedback loops that continuously improve positioning and creative performance
  • Partner with leadership and growth teams to support data-driven decision making

Cross-Functional Collaboration
  • Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment
  • Support launch planning for new products, promotions, and campaigns with strong conversion-focused messaging
  • Contribute to strategic discussions around customer acquisition, retention, and brand growth
  • Perform additional duties as required to support business growth and evolving priorities

Process Development & Scalability
  • Build scalable frameworks and systems to support messaging consistency across 100+ SKUs
  • Develop SOPs, templates, and workflows for briefing, testing, and performance review processes
  • Help establish best practices for conversion strategy and creative performance across the organization
  • Support the long-term development of Triquetra's conversion and creative strategy function

Qualifications
Required Qualifications
  • 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
  • Proven experience driving measurable conversion improvements across e-commerce or DTC brands
  • Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
  • Experience translating technical, scientific, or complex products into simple, persuasive messaging
  • Strong analytical skills with the ability to interpret performance data and generate actionable insights
  • Experience running structured A/B testing and conversion optimization initiatives
  • Strong project management and prioritization skills in fast-paced environments
  • Excellent communication and cross-functional collaboration skills

Preferred Qualifications
  • Experience in supplements, wellness, healthcare, or consumer packaged goods (CPG)
  • Experience with Amazon marketplace optimization and listing conversion strategy
  • Experience in DTC e-commerce brands with multi-channel sales environments
  • Familiarity with tools such as Amazon Seller Central, Shopify, Google Analytics, heat mapping tools, and testing platforms
  • Experience working with creative teams, UGC creators, and paid media teams

Key Success Indicators
Success in this role will be measured by:
  • Improvement in product page and listing conversion rates
  • Increase in revenue driven by messaging and conversion optimization initiatives
  • Improved consistency and clarity of messaging across channels
  • Quality and effectiveness of testing frameworks and creative briefs
  • Speed and quality of strategic insights delivered to the business

What Success Looks Like
A successful Conversion & Creative Strategist at Triquetra Health is someone who can quickly identify why messaging is not converting, develop stronger positioning, and build systems that consistently improve performance across channels.
This person combines strategic thinking, customer psychology, analytical rigor, and hands-on execution to turn product science into persuasive messaging that drives measurable growth.