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Creative Director Jobs in Reading, PA (NOW HIRING)

Laurel Pointe Senior Living

Activity Director

Laureldale, PA · On-site

$18.25 - $25/hr

Physical activities, creative expressions, cognitive stimulation, lifelong learning, group social ... Provides direct supervision for Community Programming staff, including hiring, evaluation, and ...

Folino Estate

Director of Marketing

Wyomissing, PA · On-site

Director of Marketing Location: Wyomissing, PA (Corporate Office, with travel to winery/restaurants ... Oversee digital, social, PR, and event marketing-making data-driven decisions and creative leaps.

Folino Estate

Director of Marketing

Reading, PA

Director of Marketing Location: Wyomissing, PA (Corporate Office, with travel to winery/restaurants ... Oversee digital, social, PR, and event marketing-making data-driven decisions and creative leaps.

Folino Estate

Director of Marketing

Wyomissing, PA · On-site

Director of MarketingLocation: Wyomissing, PA (Corporate Office, with travel to winery/restaurants ... Oversee digital, social, PR, and event marketing-making data-driven decisions and creative leaps.

Rodale Institute

Director of Research

Kutztown, PA · On-site

$125 - $150/hr

Foster a professional, creative, and enjoyable work environment. * Establish and maintain excellent ... Work with the Director of Marketing and Communications and Director of Education to make Rodale ...

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All JobsCreative JobsCreative Director JobsCreative Director Jobs in Reading, PA

Creative Director information

See Reading, PA salary details

$41.3K

$124.2K

$207.9K

How much do creative director jobs pay per year?

As of Sep 7, 2026, the average yearly pay for creative director in Reading, PA is $124,202.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,600.00 and $146,000.00 per year, depending on experience, location, and employer.

What does a creative director do?

A Creative Director is responsible for leading the creative vision and direction of a company, project, or campaign. They oversee the work of designers, copywriters, and other creative professionals to ensure that all creative output aligns with the brand and meets business objectives. Creative Directors often guide brainstorming sessions, approve concepts, and present ideas to clients or stakeholders. Their role requires a combination of leadership, artistic insight, and strategic thinking.

What does a creative director do?

A creative director guides, directs, and approves all creative projects for marketing, graphic design, advertising, and other firms. Also, a creative director strategizes a company’s artistic direction, accepts design samples, devises marketing plans, and leads teams in creating unique fashion, art, music, game, or film concepts. A core duty of a creative director is to collaborate with designers, writers, and marketing associates to develop visuals that align with the company brand and mission.

What skills and qualifications are needed to thrive as a creative director?

To thrive as a Creative Director, you need a strong background in visual design, branding, and concept development, often supported by a degree in design, marketing, or related fields. Proficiency with industry-standard tools like Adobe Creative Suite, project management software, and familiarity with digital marketing platforms is typically required. Exceptional leadership, communication, and vision are crucial soft skills that help guide creative teams and inspire innovative solutions. These skills ensure cohesive brand storytelling, effective team collaboration, and successful execution of creative projects.

How does a creative director balance creative vision with client or stakeholder expectations?

A Creative Director often acts as the bridge between the creative team and clients or stakeholders, ensuring that the final output aligns with both artistic vision and business objectives. This involves interpreting briefs, leading brainstorming sessions, and providing clear feedback to maintain consistency with the brand message. Regular communication and presentations help manage expectations and incorporate feedback, while strong leadership ensures that the team remains motivated and focused. Balancing creativity with practicality is a key challenge, but it’s also what makes the role dynamic and rewarding.

What is the difference between Creative Director vs Graphic Designer?

AspectCreative DirectorGraphic Designer
CredentialsBachelor's degree in design, marketing, or related field; extensive portfolioBachelor's degree in graphic design or related field; strong portfolio
Work EnvironmentLeads creative teams, oversees projects, collaborates with clientsDesigns visual content, works independently or in small teams
Industry UsageUsed across advertising, media, branding agencies, and large corporationsCommon in marketing firms, publishing, advertising, and freelance work

The main difference is that a Creative Director oversees the entire creative process and manages teams, while a Graphic Designer focuses on creating visual content. Creative Directors have broader responsibilities and strategic input, whereas Graphic Designers execute specific design tasks.

Are creative directors paid well?

Creative directors typically earn high salaries due to their leadership role in overseeing creative projects and teams. Salaries vary by industry, experience, and location but generally range from $80,000 to over $200,000 annually, with senior positions and those in large companies earning more.

Is a creative director a good career?

A creative director is a senior role responsible for overseeing the visual and conceptual aspects of projects in advertising, media, or design industries. It often requires strong leadership, creative skills, and experience, with opportunities for high-level influence and compensation. Career growth depends on industry demand, portfolio quality, and networking.

What qualifications do you need to be a creative director?

A creative director typically needs a bachelor's degree in design, marketing, or a related field, along with several years of experience in creative roles such as graphic design, advertising, or branding. Strong leadership, communication skills, and proficiency with design tools like Adobe Creative Suite are also important, and some roles may require a portfolio demonstrating previous work.
More about Creative Director jobs

What are the most commonly searched types of Creative jobs in Reading, PA?

The most popular types of Creative jobs in Reading, PA are:

What job categories do people searching Creative Director jobs in Reading, PA look for?

The top searched job categories for Creative Director jobs in Reading, PA are:

What cities near Reading, PA are hiring for Creative Director jobs?

Cities near Reading, PA with the most Creative Director job openings:

Creative Director jobs near you
Infographic showing various Creative Director job openings in Reading, PA as of August 2026, with employment types broken down into 59% Full Time, 35% Part Time, and 6% Contract. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $124,202 per year, or $59.7 per hour.

Content Creator & Social Lead, Menswear

Paul Fredrick MenStyle

Wyomissing, PA • Remote

$90K/yr

Other

Re-posted 11 days ago

Job description

Content Creator & Social Lead, Menswear


About the Company


Paul Fredrick is a heritage menswear brand with a mission to inspire men to express their personal style through our premium, high-quality menswear. Our clothes help our customers to stand out, earn compliments, and feel their best throughout all the moments of their active lives.

Our history began in 1951, when the Fleetwood Shirt Company was established as a respected maker of high-quality private label dress shirts for America’s premium menswear retailers. In 1986, we launched the Paul Fredrick brand to sell directly to consumers with a bold idea: deliver impeccably made dress shirts straight to the men who care how they show up. Since then, we have grown into a full collection of elevated essentials and fashion, all crafted with character and built to fit. 


With an engaging and collaborative work environment, we embrace a culture of curiosity, customer focus, and continuous improvement. As we approach the 40th anniversary of the Paul Fredrick brand, we are charting an exciting path to growth with new channels and marketing activations, and we are looking for passionate and curious people to join our team.  


Position Oerview 


We're looking for a content-first creator to lead and build our social presence at Paul Fredrick.

This is not a traditional social media manager role. We're looking for someone who already knows how to make content that performs. Someone who lives in the world of TikTok and lnstagram, understands menswear culture, and can consistently turn ideas into engaging content.


Paul Fredrick is an established menswear brand with over 40 years of history. This is an opportunity to help shape the next chapter of how we show up on social media.


You'll report directly to the Creative Director and work closely with Marketing to bring that vision to life.  This is a newly created full-time position within the organization, and will be a 3-month term assignment.  At the conclusion of the term, there may be an opportunity to be considered for continued employment based on your impact and our evolving needs; however, this is not guaranteed.

What You'll Do


Create Content

  • Concept, shoot, and edit short-form video for lnstagram and TikTok
  • Produce content primarily on iPhone with a strong understanding of platform-native formats
  • Develop ideas rooted in product, styling, and menswear culture
  • Execute quickly and consistently, with a focus on what performs

Own Social Output

  • Manage and publish content across lnstagram and TikTok
  • Play a key role in launching and growing our TikTok channel
  • Maintain a consistent cadence of content, evolving as we scale

Lead Content on Campaign Shoots

  • Concept social-first video ideas ahead of seasonal shoots
  • Capture content on set alongside the Creative Director
  • Ensure we leave with a strong library of usable, high-performing content

Extend Content Beyond the Shoot

  • Identify and create content opportunities between campaigns
  • Brief internal team members when needed to capture additional footage
  • Edit and publish content on an ongoing basis

Capture & React in Real Time

  • Attend marketing events to capture and post content
  • Turn around edits quickly for timely publishing
  • Monitor and repost influencer content with strong judgment and speed

Community & Performance Awareness

  • Engage with the audience through comments and DMs to help build an active community
  • Pay attention to content performance and use it to inform and evolve future ideas


How You'll Work

You'll work closely with the Creative Director and Marketing Director to align on seasonal direction, product priorities, and overall brand voice.


While this role comes with a high level of ownership, it is also highly collaborative. You'll be expected to bring ideas forward, iterate quickly, and refine content based on feedback and performance.


We're looking for someone who can operate independently while staying closely aligned with the creative vision of the brand.


What Success Looks Like

  • You take ownership of this role and operate with a high level of independence
  • You successfully launch and grow our TikTok into a meaningful channel
  • You increase engagement across lnstagram and Facebook
  • You establish repeatable content formats that consistently perform
  • You create a steady flow of content that feels relevant, engaging, and aligned with menswear culture
  • You help shape a social presence that people follow not just to shop, but to engage with and learn from within menswear
  • This role offers meaningful autonomy, paired with clear creative direction and collaboration.



What We're Looking For

  • A proven content creator with a strong portfolio of short-form video work
  • Demonstrated ability to concept, shoot, and edit content that performs on TikTok and/or lnstagram
  • Deep familiarity with social trends, formats, and pacing
  • Strong creative instincts, taste level, and a clear point of view
  • Comfortable shooting on iPhone in a fast-paced content environment
  • Ability to generate ideas consistently and execute at a high level
  • Strong interest in menswear, styling, and fashion culture
  • 3+ years creating social content (for a brand or personally), with a portfolio that demonstrates results


You should already be creating content, whether for a brand or personally, and have work that clearly demonstrates your ability to engage an audience.


Nice to Have

  • Comfortable appearing on camera
  • Basic design skills for stories or simple graphics
  • Examples of content that has driven strong engagement or growth


Details

  • Salary: up to $90K per year
  • This is a newly created full-time position within the organization, and will be a 3-month term assignment.  At the conclusion of the term, there may be an opportunity to be considered for continued employment based on your impact and our evolving needs; however, this is not guaranteed.
  • Location: NYC or Philadelphia area preferred
  • Travel required (approx 20 days a year)
  • Reports to: Creative Director


Application Requirements

Please include links to social accounts or content you've created that demonstrate your ability to concept, shoot, and edit short-form video.


Applications without work samples will not be considered.