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Creative Director Cpg Jobs in Wisconsin (NOW HIRING)

Digital Business Analyst

Racine, WI

$92K - $104K/yr

... CPG field Must have had direct experience of client handling, preferably for US Geo Should have ... creative agency, other agencies) and facilitate end-delivery for technical team Knowledge of ...

Digital Business Analyst

Racine, WI · On-site

$92K - $104K/yr

... CPG field Must have had direct experience of client handling, preferably for US Geo Should have ... creative agency, other agencies) and facilitate end-delivery for technical team Knowledge of ...

Digital BA

Racine, WI

$92K - $104K/yr

... CPG field Must have had direct experience of client handling, preferably for US Geo Should have ... creative agency, other agencies) and facilitate end-delivery for technical team Knowledge of ...

Sr. Software Engineer - Salesfore

Milwaukee, WI · Hybrid

$120K - $159K/yr

... creative way. What You'll be Brewing:   * Work closely with product owners and teams to ... CPG) industry a plus * You have Salesforce experience * You have experience building end-to-end ...

Sr. Software Engineer - Salesfore

Milwaukee, WI · Hybrid

$120K - $159K/yr

... yet creative way. What You'll be Brewing: * Work closely with product owners and teams to ... CPG) industry a plus * You have Salesforce experience * You have experience building end-to-end ...

Sr. Software Engineer - Salesfore

Milwaukee, WI · On-site

$120K - $159K/yr

... yet creative way. What You'll be Brewing: * Work closely with product owners and teams to ... CPG) industry a plus * You have Salesforce experience * You have experience building end-to-end ...

Sr. Software Engineer - Salesfore

Milwaukee, WI · Hybrid

$120K - $159K/yr

... creative way. What You'll be Brewing:   * Work closely with product owners and teams to ... CPG) industry a plus * You have Salesforce experience * You have experience building end-to-end ...

... the Director of Design - North America Consumer Brands. NACBU consists of Home Cleaning, Home ... Creative Suite plus one of the following: SolidWorks, Rhino, Key Shot, Sketchbook Pro. Analog ...

Creative Director Cpg information

What is the difference between Creative Director Cpg vs Graphic Designer?

AspectCreative Director CpgGraphic Designer
CredentialsBachelor's degree in design, marketing, or related field; extensive portfolioAssociate's or Bachelor's degree in graphic design or related field; portfolio required
Work EnvironmentLeadership role overseeing teams, strategic planning, client interactionsIndividual or team-based design work, primarily focused on creating visuals
Industry UsageUsed in consumer packaged goods (CPG) companies, branding agenciesUsed across various industries including advertising, publishing, branding

The main difference is that a Creative Director Cpg leads creative strategies and manages teams within the CPG industry, focusing on brand vision and campaign oversight. In contrast, a Graphic Designer primarily executes visual designs, often working under direction. The Creative Director Cpg role involves higher-level responsibilities, strategic thinking, and leadership, whereas Graphic Designers focus on creating specific visual assets.

What does a creative director in CPG do?

A Creative Director in the consumer packaged goods (CPG) industry leads the development and execution of creative strategies for brands and products. They oversee teams of designers, copywriters, and marketers to ensure that packaging, advertising, and promotional materials align with the brand's vision and appeal to target consumers. Their role often involves collaborating with product managers, conducting market research, and staying current with industry trends to create innovative campaigns that drive sales and strengthen brand identity.

What are the key skills and qualifications needed to thrive as a creative director in CPG?

To thrive as a Creative Director in the CPG (Consumer Packaged Goods) industry, you need a strong background in design, brand strategy, and marketing, typically supported by a degree in design, marketing, or a related field. Proficiency with creative software like Adobe Creative Suite, project management tools, and familiarity with packaging design standards are essential. Leadership, collaboration, and the ability to articulate a clear creative vision are key soft skills for excelling in this role. These skills and qualities are crucial for developing compelling brand experiences that resonate with consumers and drive business growth in a competitive marketplace.

How does a creative director in CPG typically collaborate with marketing and product teams to launch new products?

As a Creative Director in the consumer packaged goods (CPG) industry, close collaboration with both marketing and product teams is essential throughout the product development and launch process. You’ll work with product managers to understand the brand vision and product attributes, then partner with marketing to craft compelling campaigns and visual assets that resonate with target audiences. Regular brainstorming sessions, cross-functional meetings, and creative reviews are common, ensuring all teams are aligned on messaging, design, and timing. This collaborative environment fosters innovation but also requires strong communication and project management skills to balance diverse perspectives and meet tight deadlines.
What are popular job titles related to Creative Director Cpg jobs in Wisconsin? For Creative Director Cpg jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Creative Director Cpg jobs in Wisconsin look for? The top searched job categories for Creative Director Cpg jobs in Wisconsin are:
What cities in Wisconsin are hiring for Creative Director Cpg jobs? Cities in Wisconsin with the most Creative Director Cpg job openings:
Infographic showing various Creative Director Cpg job openings in Wisconsin as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Full-time

Re-posted 19 days ago


Trilliant Food & Nutrition rating

6.0

Company rating: 6.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

325th of 436 rated food and drinks producers


Job description

About Us:

Trilliant Food & Nutrition is a leading, vertically integrated manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers-first and fast.

Our brand portfolio includes Victor Allen's, Dutch Bros beverages and Nurri, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values:

Position Overview:

TheSeniorArt Director willleadshaping the visual direction, bringing the creative strategy to life.Overseeing andowningthe overall look,feeland qualityof asset creationssuch asphotoshoots, videoproduction + storyboarding, campaign development and more. This role willsupportthe Director of Creative on building out the creative vision across ourpartnered brand(s)andleadinternal team members and external agenciesto ensure creative excellence, elevated storytelling and above-all, consistency. TheSeniorArt Director willsupport the elevation,impactand growth of the inhouse creative teamestablishingthe center of excellence as a high-performing creative engine that inspires diverse thinking, building connections and influencingan innovative and creativeculture.

Responsibilities:

Creative Development:

Partner with the Dir. of Creative to bring new, innovative ideas to brand, digital and campaign work within the creative team and to the brand(s).

Partner with cross-functional team members and external agency partners to develop and execute integrated creative solutions across digital, experiential,brandingand print.

At times, plan, build and work off site events that require travel, heavyliftingand participation to bring the brand experience to life.

Hands-on creative execution and ownership ofhighly complexidentity and creative projects while mentoring designers ontheircreative projects.

Direct and collaborate with producers and photographers on lifestyle and product shoots, with a keen eye forbrand aesthetic.


Leadership:

Mentorand guide project teams (designers, freelancers).

Manage multiple creative projects overseeing deadlines, timelines and facilitating work across project/support team(s) optimizing workflow.

Push for stronger, differentiated work that adheres to the brand and creative strategy and elevates the experience of brand- setting andmaintainingthe creative bar.

Maintaincreative excellence while managing a highnumberofpriorities withprecisetime management, ensuring both your work and team members' work meet deadlines without sacrificing quality.

Develop strong creativepitchesand present work confidently tostakeholders, external partners and cross-functionally, articulating thestrategic thinking behind creative decisions and how those decisions drive brand goals and creative strategy, as well as how we will measure success.


Challenge and sharpen the creative and visual strategy across stakeholders, thinking in systems (campaigns and ecosystems vs. Tactical assets).


Influence cross-functional partners (brand, marketing, agency)with solutions, not just work.


Partner with internal data and insights teams to generate performance measurements against creative solutions to continuously drive growth and success of output.

Trend Awareness:

Proactively continues to learn industry happenings,trendsand ways of working.

Proactively research tools and programs that elevate the work and efficiency for the creative team.

Keepup-to-datewith design and CPG trends to ensure our brand(s) remain fresh and relevant.


Subject Matter Expert:

Operate with high autonomy and at times, ambiguity.

Strong and intuitive creative and visual thinking prioritizing scalability and consistency across the creative outputs and brand touchpoints.

Excellent knowledge of standard industry creative programs such as Adobe Creative Suite, Figma.

Design-thinking knowledge and human-centricmethodologydriven to ensure people are kept at the heart of driving creative experiences.

Overseeing photo/video shoots and supporting video production alongside Director of Creative.


Qualifications:

ABachelor'sdegree orassociate's degree in Graphic Design, Graphic Communications, Multimedia Design or User Experience Design is preferred.

10+years of design experience isrequired; 3-5 years CPG experiencepreferred;Agency experiencehighlypreferred.

Proven experience in managing stakeholders through creative reviews,pitchesand project timelines.

Proactive and hungry mindset - you go beyond the expected, always looking for ways to pushthe creative forward.

Master of visual storytelling, with a deep understanding of how to translate strategy into compelling design.

Passion for mentoring, with the ability to guide brand managers, designers and agency partners to stronger ideas and sharper execution.

Knowledge inphotography and video is a strong plus.

Knowledge in AI tools is a plus.

High knowledge of industry standard programsarerequired.

Impressive portfolio,demonstratingdynamic and strategic workis required.

Ability toproactivelyproblem-solve, research and analyze informationto inform decisions/recommendations.

Ability to travel (up-to 15%).

Portfolio:

As part of the application process please submit your portfolio to jobs@trilliantfood.com.

Hours, Location and Pay:

We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This role works standard business hours Monday - Friday at our Little Chute, WI manufacturing facility.

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.

Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.

Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:

At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.

Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.

Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.

EEO/AA including Vets and Disabled

If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.

Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.

The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.


What Trilliant Food & Nutrition employees say

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