Craft Beer Sales Manager information
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$44.1K is the 25th percentile. Wages below this are outliers.
$38K - $48.4K
12% of jobs
$48.4K - $58.9K
13% of jobs
The median wage is $65.5K / yr.
$58.9K - $69.3K
12% of jobs
$69.3K - $79.8K
12% of jobs
$89.6K is the 75th percentile. Wages above this are outliers.
$79.8K - $90.2K
10% of jobs
$90.2K - $100.7K
9% of jobs
$100.7K - $111.1K
5% of jobs
$111.1K - $121.6K
5% of jobs
$121.6K - $132K
3% of jobs
$132K - $142.5K
2% of jobs
How much do craft beer sales manager jobs pay per year?
As of Sep 11, 2026, the average yearly pay for craft beer sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.
A Craft Beer Sales Manager is responsible for promoting and selling craft beer products to wholesalers, retailers, bars, and restaurants. They develop sales strategies, build relationships with clients, and track market trends to maximize sales opportunities. Additionally, they may organize tasting events, train staff, and work closely with marketing teams to increase brand visibility. Their role involves a mix of sales, customer service, and product knowledge within the craft beer industry.
To thrive as a Craft Beer Sales Manager, you need strong knowledge of the craft beer industry, proven sales experience, and often a bachelor’s degree in business or a related field. Familiarity with CRM software, sales analytics tools, and inventory management systems is typically required. Exceptional interpersonal skills, negotiation abilities, and a passion for craft beer help build lasting client relationships and drive growth. These skills ensure effective territory management, increased brand visibility, and sustainable sales performance in a competitive market.
A Craft Beer Sales Manager often encounters challenges such as building brand recognition in competitive markets, navigating complex distribution laws, and understanding local consumer preferences. Establishing relationships with new distributors and retailers can require persistence and adaptability, as each market may have different expectations and regulations. Additionally, balancing the promotion of unique, small-batch offerings with consistent supply can be demanding, but overcoming these challenges is key to successful market expansion.
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What states have the most Craft Beer Sales Manager jobs?
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