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Cpg Strategy Consulting Jobs in Texas (NOW HIRING)

... of strategies to support VA/DOD Clinical Practice Guideline (CPG) implementation. The ProSidian engagement team members work to facilitate the development of VA/DoD Clinical Practice Guideline ...

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What is the difference between Cpg Strategy Consulting vs Cpg Brand Manager?

AspectCpg Strategy ConsultingCpg Brand Manager
Required CredentialsBachelor's degree, often MBA, strong analytical skillsBachelor's degree, marketing or business background, experience in brand management
Work EnvironmentConsulting firms, client sites, project-basedCorporate office, marketing department, ongoing management
Employer & Industry UsageConsulting firms serving CPG clients, industry-wideConsumer Packaged Goods companies, brand-focused roles
Common Search & Comparison IntentUnderstanding strategic consulting roles in CPGManaging brands and marketing strategies in CPG

While Cpg Strategy Consulting focuses on advising companies on market entry, growth, and competitive strategies, Cpg Brand Managers are responsible for developing and executing marketing plans to grow specific brands. Both roles require strong analytical skills and industry knowledge but differ in their focus—strategic advisory versus brand execution.

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Infographic showing various Cpg Strategy Consulting job openings in Texas as of August 2026, with employment types broken down into 89% Full Time, 7% Part Time, 3% Contract, and 1% Nights. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution.

Senior Manager, Go-To-Market Strategy

Keurig Dr Pepper

Frisco, TX • On-site

$130K - $160K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday


Keurig Dr Pepper rating

7.7

Company rating: 7.7 out of 10

Based on 242 frontline employees who took The Breakroom Quiz

128th of 445 rated food and drinks producers


Job description

Job Overview:
At Keurig Dr Pepper, our vision is to make available a beverage for every need, anytime, anywhere.
We are currently looking for a Senior Manager, Go-To-Market Strategy. The licensing team is at the core of that vision, amplifying our route-to-market advantage by utilizing both company-owned distribution and the licensed bottling networks (Pepsi, Coke, and Independent bottlers) to ensure KDP efficiently and effectively markets our products to meet every consumer occasion. Reporting to the Vice President of Licensing and a cross functional leadership team, the Senior Manager, Licensing Strategy and Analysis will play a key role in optimizing KDP's route-to-market through near-term and long-term strategic analysis, portfolio route-to-market optimization, emerging route-to-market development, financial analysis, distributor M&A support and project leadership of key route-to-market initiatives. This role will also be responsible for proactively monitoring changes in the external environment to continually inform and adapt KDP's route-to-market strategy.
This position is based at our HQ in Frisco, TX and will have a hybrid schedule (3 days in the office and 2 days from home)
Position Responsibilities
  • Analyze KDP's current route-to-market by geography and trademark to further understand opportunities to improve efficiency, effectiveness, and alignment with organizational goals
  • Partner with Licensing team peers and cross-functional partners to develop, improve and execute near-term and long-term route-to-market strategy
  • Work closely with Direct Store Delivery (DSD) and Beverage Concentrates operational leadership to align route-to-market strategy to organizational needs
  • Provide cross-functional project leadership of key route-to-market initiatives (e.g. bottler acquisitions, portfolio expansions)
  • Provide strategic thought leadership on emerging and non-DSD routes-to-market (e.g. ecommerce, foodservice, on-premise) and how to ensure availability of our products to all consumers
  • Develop future state distribution blueprints to quickly and comprehensively enable the launch of new brands across categories
  • Support distributor M&A through the identification, analysis, sizing, and vetting of opportunities, to include developing and making recommendations to senior leadership for action.
  • Implement the tools, technologies, and processes required to enable a dynamic licensing team with proactive decision-making capabilities

Total Rewards:
  • Salary range $130,700 - $160,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • Bachelor's degree or equivalent experience. Master's Degree preferred
  • 5-7+ years of relevant work experience
  • Demonstrated history of professional, academic, and personal excellence
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Ability to travel up to 20%

Preferred
  • 4+ years at a leading CPG company in an analytical function (e.g., strategy, finance, brand strategy) or 2+ years of management consulting experience

Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

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About Keurig Dr Pepper

Sourced by ZipRecruiter

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Burlington, MA, US

Year founded

2008

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