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Brand Manager – Performance Marketing

Who We Are

Pilgrim’s is evolving into a scaled, branded portfolio in prepared foods, with significant investment and leadership focus behind it. This role sits at the center of that transformation.

You’ll be part of a team building brands like Just Bare and others, combining the speed and ownership of a startup environment with the resources and scale of a global food company. We are building new capabilities from the ground up, including how we approach performance marketing.

For the right person, this is an opportunity to:

• Build, not inherit. Shape how performance marketing is done
• Have real ownership and impact in a high-growth part of the business
• Operate with both speed and scale. Entrepreneurial environment backed by meaningful investment
• Help define how modern marketing works within a large organization

Who You Are

You are a performance-driven marketer who uses data to drive decisions and business outcomes. You are comfortable digging into campaign performance, identifying what’s working and what isn’t, and pushing partners to improve results.

You don’t just report on performance, you own it.

You have strong judgment, are willing to challenge thinking, and can translate data into clear, actionable recommendations that drive business impact.

How You Will Contribute

This role is responsible for driving the performance of our paid media investment and ensuring our agency partners deliver against business objectives.

From day one, you will:

• Identify performance gaps
• Recommend optimizations
• Direct agency execution
• Translate results into business impact

You will also partner across the organization to ensure performance marketing is fully integrated into how we build and grow our brands.

Responsibilities

• Paid Media Performance & Agency Leadership (Primary Focus)
  • Own performance outcomes across paid media channels (Meta, Google, TikTok, programmatic)
  • Act as the day-to-day lead with agency partners, setting direction and holding them accountable
  • Analyze campaign performance and identify clear actions to improve ROI
  • Challenge agency recommendations and push for stronger results
  • Translate performance data into clear, actionable insights for internal stakeholders
  • Contribute to decisions around audience targeting, creative effectiveness, and investment allocation
• Brand & Commercial Integration
  • Ensure performance marketing aligns with broader brand and commercial priorities
  • Partner cross-functionally (sales, finance, insights, innovation) to support integrated plans
  • Bring a performance lens into broader marketing and business decisions
• Creative & Influencer Support
  • Provide input on creative effectiveness based on performance data
  • Support influencer strategy, execution, and measurement
• Budget Management
  • Manage media budgets with a focus on efficiency and return
  • Partner on budget tracking and forecasting

Qualifications:

• 4–7 years of experience in performance marketing, digital media, or related fields
• Strong understanding of paid media platforms (Meta, Google, TikTok, programmatic)
• Experience managing and directing agency partners, not just receiving reports
• Proven ability to identify performance issues and drive optimization
• Strong analytical skills (Excel, Google Analytics or similar tools)
• Ability to translate data into clear business actions and recommendations
• Strong communication and storytelling skills
• CPG experience is a plus, not required
• Can perform the functions of the job with or without a reasonable accommodation

• As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate.

The applicant who fills this position will be eligible for the following compensation and benefits:

• Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
• Paid Time Off: sick leave, vacation, and 6 company observed holidays;
• 401(k): company match begins after the first year of service and follows the company vesting schedule;
• Base salary range of $120,000 - $145,000;
• Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and
• Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.

For individuals assigned and/or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position, compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate’s relevant experience, qualifications, skills, competencies, and proficiencies for the role.

This position does not have an application deadline. We will continue to recruit until the position has been filled. 

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

About us: Pilgrim’s is a leading global food company with more than 62,000 team members worldwide. The company processes, prepares, packages, and delivers fresh, frozen, and value-added food products for customers in more than 100 countries. Pilgrim’s operates protein processing plants and prepared foods facilities in 14 states, Puerto Rico, Mexico, the U.K, the Republic of Ireland and continental Europe. Pilgrim’s is headquartered in beautiful Northern Colorado, at the JBS USA corporate office where our 1,200 employees enjoy more than 300 days of sunshine a year.

Our mission: To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers, a relationship of trust with our suppliers, profitability for our shareholders and the opportunity of a better future for all of our team members.

Our core values are: Availability, Determination, Discipline, Humility, Ownership, Simplicity, Sincerity

EOE, including disability/vets

Unsolicited Assistance: JBS and its companies do not accept unsolicited assistance from any recruitment vendors for any of our open jobs. All resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee at JBS and its companies or via the applicant tracking system, in any form without a valid written request and search agreement previously approved by HR, will be solely owned by JBS and its companies. No fees will be paid should the candidate be hired by JBS and its companies because of an unsolicited referral.