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Cpg Sales Manager Jobs in Two Rivers, WI (NOW HIRING)

... Manage and grow existing customer accounts to increase volume, profitability, and product ... CPG, or B2B ingredient sales Skills The ideal candidate is a results-driven sales professional with ...

... sales, product, operations and the Integrated Marketing team. They balance analytical rigor with ... They've led CPG or telecom-style brand P&Ls, understand the interplay between pricing, promotion ...

... sales, product, operations and the Integrated Marketing team. They balance analytical rigor with ... They've led CPG or telecom-style brand P&Ls, understand the interplay between pricing, promotion ...

Associate Brand Manager

Plymouth, WI · On-site +1

$87K - $113K/yr

CPG experience is required * Nielsen & Circana experience is preferred * Proficient in Microsoft ... With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company ...

Associate Brand Manager

Plymouth, WI · On-site

$87K - $113K/yr

CPG experience is required * Nielsen & Circana experience is preferred * Proficient in Microsoft ... With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company ...

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Cpg Sales Manager information

See Two Rivers, WI salary details

$37.1K

$102.3K

$192.3K

How much do cpg sales manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for cpg sales manager in Two Rivers, WI is $102,346.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,700.00 and $130,200.00 per year, depending on experience, location, and employer.

What is a CPG sales manager?

A CPG Sales Manager oversees the sales and distribution of consumer packaged goods (CPG) for a company, working with retailers, wholesalers, and distributors to drive sales growth. They develop sales strategies, manage key accounts, analyze market trends, and collaborate with marketing teams to optimize product placement and promotions. Their goal is to increase revenue, expand market share, and maintain strong relationships with retail partners.

What are the key skills and qualifications needed to thrive in the CPG sales manager position?

To excel as a CPG Sales Manager, you need a comprehensive knowledge of consumer packaged goods sales strategies, strong negotiation abilities, and a track record of meeting revenue targets, usually demonstrated through a bachelor’s degree in business or a related field. Familiarity with CRM software, sales analytics tools, and syndicated data platforms such as Nielsen or IRI is often required. Exceptional relationship-building, communication, and leadership skills help you manage clients and cross-functional teams effectively. These skills are essential for driving profitable growth, maintaining client satisfaction, and navigating the competitive CPG marketplace.

What are the typical challenges faced by a CPG sales manager in this role?

As a CPG Sales Manager, you’ll often encounter challenges such as responding to rapid changes in consumer demand, managing multiple retailer relationships, and meeting aggressive sales quotas. Balancing the needs of various stakeholders—including internal marketing, supply chain teams, and external customers—requires strong organizational and problem-solving skills. You may need to adapt to evolving market trends, negotiate complex contracts, and ensure consistent product availability on shelves. Successfully navigating these obstacles is key to driving sales growth and building long-term partnerships in the fast-paced CPG industry.

What cities near Two Rivers, WI are hiring for Cpg Sales Manager jobs?

Cities near Two Rivers, WI with the most Cpg Sales Manager job openings:

Infographic showing various Cpg Sales Manager job openings in Two Rivers, WI as of June 2026, with employment types broken down into 20% Full Time, 20% Temporary, and 60% Contract. Highlights an 84% Physical, 6% Hybrid, and 10% Remote job distribution, with an average salary of $102,346 per year, or $49.2 per hour.

Sr. Director, Sales - Strategic Accounts

Sheboygan Falls, WI • On-site


Johnsonville, LLC.
Manufacturing • 1 - 5K employees

8.2

Company rating: 8.2 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

69th of 443 rated food and drinks producers

People enjoy working here

Good employer

Paid breaks


$180 - $240/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Job description

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Sr. Director, Sales - Strategic Accounts

Location: Sheboygan Falls, WI, US, 53085 Milwaukee, WI, US, 53201 Chicago, IL, US, 60601 Charlotte, NC, US, 28201 Minneapolis, MN, US, 55401 Cincinnati, OH, US, 45201

Job Posting Date: Aug 6, 2026

Requisition ID: 53800

Shift: First Shift

Full-time

Johnsonville products are available in traditional grocery retailers, convenience stores, restaurants and stadiums in more than 45 countries worldwide. That’s why we rely on experienced and dedicated sales professionals to ensure our customers receive the products they need and want, and that those customers’ consumers are satisfied. As a member of our sales team, you’ll work closely with Johnsonville’s marketing and category management teams to develop and deliver consumer insights and category reviews that help our customers succeed. You’ll also work with our broker partners to ensure sales strategies are fully and effectively executed, from headquarters to retail stores.

Position Overview

At Johnsonville, our success starts with our people. We're passionate about creating great products, building strong customer partnerships, and developing members to achieve their full potential. We're seeking a strategic, growth-oriented leader to lead our Strategic Accounts business and help shape the future of our U.S. Retail Sales organization.

As Sr. Director, Sales - Strategic Accounts, you will lead a high-performing team responsible for some of Johnsonville's largest and most influential retail customers. As a key member of the U.S. Retail Sales Leadership Team, you will drive sustainable growth through customer engagement, team development, strategic planning, and cross-functional collaboration. This role is accountable for delivering volume, sales, profit, and market share objectives while fostering a culture of accountability, innovation, and continuous improvement.

Responsibilities
  • Lead and develop a best-in-class strategic account sales team supporting several of our largest customers.
  • Strengthen customer relationships through strategic alignment on growth plans.
  • Own the P&L and deliver volume, net sales, and profit targets.
  • Execute national strategies and customer-specific growth priorities that deliver financial KPIs and market share growth, including distribution expansion, innovation authorization, and promotion/display execution.
  • Plan and manage the business within trade, discount, and shopper marketing budgets.
  • Build and maintain cross-functional relationships with departments that influence the sales organization’s success, including Sales Strategy, Marketing, Category Leadership, RGM, and others.
  • Support members with account management and broker development and accountability.
  • Coach and empower members to take calculated risks and create an environment focused on learning and growth.
  • Recruit and develop to support succession planning and the long-term health of the sales organization
Experience
  • 15+ years of progressive sales leadership experience within the consumer packaged goods (CPG) industry, including significant experience managing large national or strategic customer accounts, required; Direct CPG food sales preferred
  • Proven success leading high-performing sales teams and developing talent through coaching, succession planning, and organizational development, required
  • Broker management experience, preferred
  • Syndicated data experience required, such as IRI, consumer insights, or similar tools, required
  • Extensive experience owning and managing a P&L, with a demonstrated track record of delivering volume, net sales, profit, and market share objectives, required
Skills
  • Strong strategic and tactical business planning skills
  • Demonstrated ability to build new and existing relationships with key customers, including strategic decision-makers at the headquarters level
  • Proven track record of business growth
  • Excellent interpersonal and communication skills, including negotiation, presentation, coaching, and motivation
  • Highly motivated, flexible, and proactive, with the ability to generate new ideas and drive change when needed
  • Proficient in Microsoft Office, SAP, and Trade Promotion Management (TPM) systems
Other Requirements
  • Willing and able to travel 40-60% of the time
Benefits and Compensation

Members have potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off! Exact compensation may vary based on skills, experience, and location.

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

About our Company

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare craveable sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

Johnsonville is an equal opportunity employer, including Vet/Disability.

We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.

Our culture, called the Johnsonville Way, guides the way we behave, operate and treat one another. We truly believe that here at Johnsonville, we have a moral responsibility to create and maintain an environment that requires each Member to fully develop their God-given talents and help others to do the same. We achieve this by living the Johnsonville Way.

Our owner is famous for saying that, "Other companies use their people to build a business, but at Johnsonville, we use the business to build our people." We are proud to offer endless opportunities for continued learning and growth here at Johnsonville.

Nearest Major Market: Sheboygan

Nearest Secondary Market: Green Bay

Johnsonville is an equal opportunity employer, including Vet/Disability. We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.

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