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Cpg Graphic Designer Jobs in Rochester Hills, MI

National Food Group

Senior Graphic Designer

Novi, MI · On-site

$60K - $83K/yr

K12 Sr. Graphic Designer - Reports to: Design Team Lead Focus: Brand graphic design for Zee Zees ... Skills * 7+ years of graphic design experience on a brand team at a CPG company, at an agency ...

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Cpg Graphic Designer information

See Rochester Hills, MI salary details

$11

$24

$39

How much do cpg graphic designer jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for cpg graphic designer in Rochester Hills, MI is $24.76, according to ZipRecruiter salary data. Most workers in this role earn between $18.37 and $28.75 per hour, depending on experience, location, and employer.

What is a CPG graphic designer?

A CPG Graphic Designer is a professional who specializes in creating visual designs for consumer packaged goods (CPG) brands. Their work includes designing product packaging, branding materials, promotional graphics, and point-of-sale displays that help products stand out on shelves and attract consumers. They combine creativity with an understanding of marketing and consumer behavior to ensure the packaging not only looks appealing but also communicates the brand message effectively. CPG Graphic Designers often collaborate closely with marketing teams, product managers, and printers to bring designs from concept to reality.

What are some unique challenges faced by CPG graphic designers compared to other design roles?

CPG (Consumer Packaged Goods) graphic designers often navigate the challenge of creating visually compelling packaging that stands out on crowded retail shelves while adhering to strict brand guidelines and regulatory requirements. They must balance creativity with functionality, ensuring their designs communicate essential product information clearly and comply with labeling laws. Collaboration with marketing, product development, and legal teams is frequent, and tight deadlines often require adaptability and excellent project management skills. This environment encourages designers to develop strong communication skills and a deep understanding of consumer behavior, which can open paths toward senior design or brand management roles.

What are the key skills and qualifications needed to thrive as a CPG graphic designer, and why are they important?

To thrive as a CPG Graphic Designer, you need a strong background in visual design, branding, and packaging, usually supported by a degree in graphic design or a related field. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with packaging design software and print production processes are typically required. Creativity, attention to detail, and strong communication skills help you collaborate effectively with marketing and product teams. These abilities are crucial to creating compelling packaging that attracts consumers and aligns with brand strategy in the competitive consumer packaged goods market.

What is the difference between Cpg Graphic Designer vs Packaging Designer?

AspectCpg Graphic DesignerPackaging Designer
CredentialsPortfolio, design degree, Adobe skillsPortfolio, design degree, Adobe skills
Work EnvironmentAdvertising agencies, CPG companiesPackaging firms, manufacturing companies
Industry UsageConsumer Packaged Goods marketingProduct packaging and branding

While both roles involve graphic design skills and work within the consumer goods industry, a Cpg Graphic Designer focuses on creating visual assets for marketing and branding of consumer packaged goods, whereas a Packaging Designer specializes in designing the physical packaging of products. The roles often overlap but differ mainly in their primary focus: marketing versus product packaging.

What are popular job titles related to Cpg Graphic Designer jobs in Rochester Hills, MI?

For Cpg Graphic Designer jobs in Rochester Hills, MI, the most frequently searched job titles are:

What job categories do people searching Cpg Graphic Designer jobs in Rochester Hills, MI look for?

The top searched job categories for Cpg Graphic Designer jobs in Rochester Hills, MI are:

What cities near Rochester Hills, MI are hiring for Cpg Graphic Designer jobs?

Cities near Rochester Hills, MI with the most Cpg Graphic Designer job openings:

Cpg Graphic Designer jobs near you
Infographic showing various Cpg Graphic Designer job openings in Rochester Hills, MI as of August 2026, with employment types broken down into 91% Full Time, and 9% Contract. Highlights an 82% In-person, and 18% Hybrid job distribution, with an average salary of $51,500 per year, or $24.8 per hour.

Senior Graphic Designer

National Food Group

Novi, MI • On-site

$60K - $83K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Key responsibilities

  • Own and uphold the visual identity and brand guidelines for Zee Zees and Zee Kitchen.

  • Collaborate to design content for email and social media, and develop advertising and tradeshow materials.

  • Serve as a design thought leader in applying AI creative tools and evaluate emerging AI design workflows.

Job description

K12 Sr. Graphic Designer - Job Description
Reports to: Design Team Lead
Focus: Brand graphic design for Zee Zees and Zee Kitchen
Role Summary
The K12 Senior Graphic Designer owns the visual identity and graphic design execution for the Zee Zees and ZeeKitchen brands. Beyond day-to-day creative, this role serves as the brand's visual steward, maintaining and evolving brand guidelines, setting creative direction, and helping build the future design state for the growing Zee Kitchen brand. This is a senior individual contributor role that sets the creative bar across both brands.
Brand Identity amp; Creative Direction
  • Own and uphold the visual identity and brand guidelines for Zee Zees and Zee Kitchen, ensuring every asset is consistent, on-brand, and elevated.
  • Help define and build the future design state for Zee Kitchen, extending the shared character system into its distinct brand world and establishing the visual standards that will guide the brand as it grows.
  • Set creative direction across both brands, bringing a cohesive point of view to how each brand looks, feels, and tells its story.
Creative Development amp; Execution
  • Collaborate with the brand marketing associate to ideate and design content for the K12 email and social media content calendars, pulling in video and photography resources as needed.
  • Design advertising materials, including print ads, digital ads, and other promotional needs, to support campaigns and launches across both brands.
  • Lead the creative development of K12 tradeshow materials, using the Zee Zees and Zee Kitchen character systems to tell each brand's story.
  • Partner with outside agencies, as needed, to ensure high-quality, on-brand creative execution.
  • Drive innovation by exploring new design ideas, formats, and storytelling techniques that push creative boundaries.
AI Thought Leadership
  • Serve as a design thought leader in applying AI creative tools to the brand design workflow, identifying where they can speed execution and expand creative output without compromising brand quality.
  • Pilot and evaluate emerging AI design and automation tools, sharing findings and recommendations with the Design Manager and broader team.
  • Build and document AI-enabled design workflows for repeatable brand work, helping establish best practices and guardrails for responsible, on-brand use.
  • Stay ahead of emerging AI and creative-tech trends, bringing fresh approaches that keep both brands at the leading edge of design.
Required Experience amp; Skills
  • 7+ years of graphic design experience on a brand team at a CPG company, at an agency serving CPG brands, or in a comparable brand-driven environment.
  • Expert command of Adobe Creative Cloud, especially Illustrator, Photoshop, and InDesign.
  • A portfolio that demonstrates strong brand identity and design-system work — building, extending, and safeguarding a brand's visual language across formats and touchpoints.
  • Proven ability to own and evolve brand guidelines, with strong conceptual thinking, typography, and layout, and a sharp eye for craft and detail.
  • A self-directed senior contributor who sets creative direction, manages multiple projects to deadline, and collaborates across marketing, cross-functional partners, and outside agencies.
  • Experience with AI creative tools and genuine interest in shaping how they fit into a brand design workflow.
  • Print and packaging production knowledge, including prepress and preparing final production files.
Preferred Experience amp; Skills
  • Illustration, character-design, typography, and iconography experience. The ability to extend a character-driven visual system is a strong plus for the Zee Zees and Zee Kitchen brands.
  • Web and digital design experience, including Figma and a working grasp of UX principles.
  • Motion and video skills (e.g., After Effects) to support animated and short-form content.
  • Hands-on experience applying AI design or automation tools within a production creative workflow.
  • Experience with Salesforce Marketing Cloud Account Engagement (MCAE).
  • Background in food amp; beverage, K-12/foodservice, or other kid-focused categories..
We love when our team members are happy and healthy! At National Food Group, you'll have the following benefits and perks:
  • Medical insurance
  • Dental insurance
  • Vision care insurance
  • Group life amp; voluntary life insurance
  • 401(k) savings plan
  • Flexible savings plan
  • Short-term amp; long-term disability
  • PTO amp; PTO buy up
  • Tuition reimbursement
  • Wellness reimbursement
Our office work environment:
Works in a temperature-controlled office environment.
This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made to fulfill these requirements.
The above statements generally describe the principal and essential functions of the job but should not be construed as a detailed description of all essential functions that may be inherent in the job.
Equal Employment Opportunity
National Food Group is an equal opportunity employer.
*Please also include your salary requirements when submitting your resume.

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