ZipRecruiter

Log In

1

Cpg Graphic Designer Jobs in Michigan (NOW HIRING)

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Lead and develop the Marketing team, including direct supervision of the Graphic Designer ... Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution ...

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Lead and develop the Marketing team, including direct supervision of the Graphic Designer ... Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution ...

All JobsCpg Graphic Designer JobsCpg Graphic Designer Jobs in Michigan

Cpg Graphic Designer information

What is a CPG graphic designer?

A CPG Graphic Designer is a professional who specializes in creating visual designs for consumer packaged goods (CPG) brands. Their work includes designing product packaging, branding materials, promotional graphics, and point-of-sale displays that help products stand out on shelves and attract consumers. They combine creativity with an understanding of marketing and consumer behavior to ensure the packaging not only looks appealing but also communicates the brand message effectively. CPG Graphic Designers often collaborate closely with marketing teams, product managers, and printers to bring designs from concept to reality.

What are some unique challenges faced by CPG graphic designers compared to other design roles?

CPG (Consumer Packaged Goods) graphic designers often navigate the challenge of creating visually compelling packaging that stands out on crowded retail shelves while adhering to strict brand guidelines and regulatory requirements. They must balance creativity with functionality, ensuring their designs communicate essential product information clearly and comply with labeling laws. Collaboration with marketing, product development, and legal teams is frequent, and tight deadlines often require adaptability and excellent project management skills. This environment encourages designers to develop strong communication skills and a deep understanding of consumer behavior, which can open paths toward senior design or brand management roles.

What are the key skills and qualifications needed to thrive as a CPG graphic designer, and why are they important?

To thrive as a CPG Graphic Designer, you need a strong background in visual design, branding, and packaging, usually supported by a degree in graphic design or a related field. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with packaging design software and print production processes are typically required. Creativity, attention to detail, and strong communication skills help you collaborate effectively with marketing and product teams. These abilities are crucial to creating compelling packaging that attracts consumers and aligns with brand strategy in the competitive consumer packaged goods market.

What is the difference between Cpg Graphic Designer vs Packaging Designer?

AspectCpg Graphic DesignerPackaging Designer
CredentialsPortfolio, design degree, Adobe skillsPortfolio, design degree, Adobe skills
Work EnvironmentAdvertising agencies, CPG companiesPackaging firms, manufacturing companies
Industry UsageConsumer Packaged Goods marketingProduct packaging and branding

While both roles involve graphic design skills and work within the consumer goods industry, a Cpg Graphic Designer focuses on creating visual assets for marketing and branding of consumer packaged goods, whereas a Packaging Designer specializes in designing the physical packaging of products. The roles often overlap but differ mainly in their primary focus: marketing versus product packaging.

What are popular job titles related to Cpg Graphic Designer jobs in Michigan?

For Cpg Graphic Designer jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Cpg Graphic Designer jobs in Michigan look for?

The top searched job categories for Cpg Graphic Designer jobs in Michigan are:

What cities in Michigan are hiring for Cpg Graphic Designer jobs?

Cities in Michigan with the most Cpg Graphic Designer job openings:

Cpg Graphic Designer jobs near you

Brand Development & Product Marketing Manager

Quality Choice | CDMA

Novi, MI • On-site

$80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago

Be Seen First

After you apply to this job, you can share why you’re interested to jump to the top of the candidate list.

Job description

Brand Development & Product Marketing Manager

Full-Time | Exempt

About Quality Choice | CDMA

Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private-label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand.

For 100 years, we've partnered with independent retailers, distributors, and regional chains to provide high-quality private-label products that compete with national brands. Our success is built on trusted relationships, innovative products, and helping our customers grow their businesses.

Why This Role Matters

The Brand Development & Product Marketing Manager plays a key role in growing the Quality Choice brand by developing products, strengthening customer partnerships, supporting Sales, and bringing new ideas to market.

This position is responsible for driving product portfolio growth through strategic brand development, merchandising, product positioning, commercialization, and customer marketing initiatives.

You'll partner closely with Sales, Purchasing, suppliers, and Executive Leadership to identify new product opportunities, develop retailer programs, launch products, and create marketing strategies that help our customers succeed.

This is not a traditional marketing position. It's a commercial leadership role focused on helping products, and the customers who sell them grow.

What You'll Do

Brand Development, Product Strategy & Portfolio Growth

  • Lead the growth of the Quality Choice product portfolio by developing strategies that increase distribution, strengthen product positioning, support retail merchandising, and drive profitable sales growth.
  • Develop and execute brand, pricing, merchandising, promotional, and go-to-market strategies that increase market share and customer engagement.
  • Manage the product portfolio through lifecycle management, commercialization, assortment planning, and new product development.
  • Analyze category performance, consumer trends, customer insights, and competitive activity to identify growth opportunities and improve product profitability.
  • Partner with Sales, Purchasing, and suppliers to develop commercialization strategies, support product launches, and expand the Quality Choice portfolio.

Customer Marketing & Sales Support

  • Develop customer-facing marketing programs, merchandising initiatives, promotions, and sales tools that help retailers and distributors grow Quality Choice sales.
  • Support trade shows, customer presentations, supplier marketing initiatives, and other programs that strengthen customer relationships and brand visibility.

Marketing & Digital Strategy

  • Ensure consistent brand messaging and product presentation across all marketing channels.
  • Oversee website content, product information, digital marketing, social media, and eCommerce initiatives.
  • Measure campaign effectiveness and use data-driven insights to improve future marketing performance.

Leadership

  • Lead and develop the Marketing team, including direct supervision of the Graphic Designer.
  • Collaborate with Sales, Purchasing, Customer Service, Operations, and Executive Leadership to support company objectives.
  • Foster a culture of accountability, innovation, and continuous improvement.

What We're Looking For

Required Experience

  • 5-7 years of experience managing consumer products, private label brands, or product portfolios.
  • Bachelor’s degree in marketing, business, or related field.
  • Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution, manufacturing, grocery, pharmacy, or private label environments.
  • Experience collaborating with Sales teams to develop customer programs that drive revenue growth.
  • Experience supporting product launches, commercialization, and go-to-market strategies.
  • Experience analyzing category performance, pricing, competitive activity, and market trends.
  • Experience working with suppliers and cross-functional teams.
  • Leadership or supervisory experience preferred.

Preferred Experience

  • Candidates with experience in one or more of the following areas are strongly encouraged to apply:
  • Consumer Packaged Goods (CPG)
  • Private Label Products
  • OTC Healthcare
  • Retail Merchandising
  • Category Management
  • Product Portfolio Management
  • Product Commercialization
  • Shopper Marketing
  • Trade Marketing
  • Distributor Marketing
  • Wholesale Distribution
  • Consumer Products
  • Brand Development
  • Product Marketing
  • Product Lifecycle Management

Skills & Competencies

  • Strong understanding of brand development, product positioning, merchandising, pricing strategy, and category growth.
  • Demonstrated ability to translate market insights into profitable business opportunities.
  • Strong project management, organizational, and analytical skills.
  • Experience with Adobe Creative Suite and Microsoft Office, including Excel.
  • Excellent communication and presentation skills.
  • Ability to build relationships across departments, suppliers, and customers.
  • Passion for growing brands, launching products, and supporting customer success.

Apply

If you’re a results-driven marketing professional ready to elevate brand visibility, manage cross-functional projects, and support B2B growth, we’d love to hear from you.

Company Description

Quality Choice | CDMA is a recognized leader in the private label industry, specializing in health, beauty, and wellness products. Backed by nearly 100 years of experience and innovation, we are dedicated to providing cost-effective solutions that enhance the health and well-being of our customers.