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Position SummaryThe Director of Commercial and Seedstock Programs is responsible for expanding the adoption and influence of Beefmaster genetics across both seedstock and commercial segments of the beef industry. This role will lead the development, execution, and growth of structured programs that create demand for Beefmaster cattle while delivering value to members and commercial producers. The position is intentionally structured to balance program development, industry engagement, and breed promotion, with a strong emphasis on measurable growth in commercial usage of Beefmaster bulls and females. 40%: Development and implementation of commercial programs (female + feeder calf)At least 40%: Education, outreach, and promotion of the Beefmaster breedRemaining responsibilities focus on seedstock engagement, partnerships, and strategic growth Key Responsibilities1. Commercial Program Development & ImplementationLead the creation and execution of structured, scalable commercial programs that drive demand for Beefmaster genetics. Core ProgramsCommercial Female Development ProgramDesign and implement a national program focused on maternal efficiency, fertility, and longevityEstablish enrollment criteria, performance benchmarks, and verification standardsPromote adoption among commercial cow-calf producers Feeder Calf Marketing ProgramDevelop a value-added program for Beefmaster-influenced calvesCreate buyer networks including feedyards, backgrounders, and order buyersEstablish verification, marketing, and data collection protocols Additional ResponsibilitiesBuild program infrastructure, pricing models, and participation guidelinesCoordinate with marketing staff to promote program participationTrack enrollment, performance data, and economic impactPerform additional duties, projects, and strategic initiatives as assigned by the Executive Vice President / CEO in support of organizational objectives. 2. Education, Outreach & Breed PromotionServe as a primary ambassador for the Beefmaster breed by delivering consistent, high-impact education and outreach. ResponsibilitiesDevelop and deliver educational programming including:Producer meetingsField days and ranch toursWebinars and digital contentIndustry presentationsCommunicate the economic advantages of Beefmaster cattle, including:Maternal efficiencyFertility and longevityHeterosis and crossbreeding valueRepresent Beefmaster Breeders United at:Industry eventsTrade showsCattlemen’s meetingsBuild relationships with:Extension servicesUniversitiesIndustry influencersDevelop educational materials and tools to support both seedstock and commercial audiences 3. Seedstock Member EngagementSupport Beefmaster breeders in aligning their programs with commercial industry needs.Provide guidance on marketing bulls to commercial producersAssist members in utilizing commercial programs to add value to their geneticsFacilitate stronger connections between seedstock producers and commercial customersSupport adoption of performance data and whole herd reporting initiativesIdentify progressive breeders to participate in and promote BBU programs 4. Industry Partnerships & Market DevelopmentExpand the commercial footprint of Beefmaster cattle through strategic partnerships.Develop relationships with:FeedyardsStocker operatorsVideo sale companiesAllied industry partnersIdentify opportunities to position Beefmaster cattle in value-added marketing channelsSecure sponsorships and collaborative opportunities to support program growthIncrease visibility and acceptance of Beefmaster-influenced cattle in commercial markets 5. Strategic Growth & Performance TrackingEnsure programs are delivering measurable value and contributing to breed expansion.Establish KPIs tied to:Commercial adoptionProgram enrollmentMarket acceptanceTrack and report program performance to leadership and the BoardProvide insights and recommendations for continuous improvementSupport long-term strategic initiatives to grow breed influence domestically and internationally QualificationsRequiredBachelor’s degree in animal science, Agricultural Economics, or related field3-5+ years of experience in the beef cattle industryStrong understanding of both commercial and seedstock sectorsExperience in program development, cattle marketing, or producer engagementExcellent communication and relationship-building skillsAbility to travel extensively (30–40%) PreferredExperience working with a breed associationBackground in commercial cow-calf operations or seedstock productionKnowledge of genetic evaluation systems and performance dataExperience developing feeder calf or replacement female programs Key Performance Indicators (KPIs)Growth in commercial producers using Beefmaster bullsEnrollment in commercial female and feeder calf programsNumber and impact of educational events delivered annuallyIncreased demand for Beefmaster geneticsIndustry partnerships established and maintainedMember engagement and participation levels Core CompetenciesStrategic thinking and program developmentIndustry credibility and technical knowledgeCommunication and education leadershipRelationship management and partnership buildingMarket awareness and customer focus Impact of the PositionThis role is central to the future growth of Beefmaster Breeders United. By building meaningful connections between seedstock breeders and commercial cattle producers—and by delivering structured programs that create real economic value—the Director of Commercial and Seedstock Programs will directly influence the expansion, relevance, and long-term success of the Beefmaster breed.