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Counter Sales Jobs in Utah (NOW HIRING)

Genuine Parts Company

Store Counter Sales

Murray, UT · On-site

$15.25 - $19.75/hr

As a NAPA Counter Sales associate , you are looked at as the "face of the retail store" and the go to person as soon as our customers enter our retail stores for all of their automotive needs. You do ...

Builders FirstSource

Inside Counter Sales

Kamas, UT · On-site

$18 - $20/hr

Counter Sales - Inside Counter Kamas, Utah (Park City) We are seeking a customer focused Inside Counter Sales Associate who will serve as the first point of contact for our customers, providing ...

Bass Pro Shops

Part Time Gun Counter Associate

Lehi, UT · On-site

$15 - $18.75/hr

The Sales Outfitter - Firearms is responsible for maintaining Counter Sales and Customer Service for Firearms along with Floor and Counter Sales of other Hunting Merchandise. They perform various ...

Parts Authority

Auto Parts Counter Professional

UT · On-site

$18.50/hr

Auto Parts Counter Professional As an Auto Parts Counter Professional, you'll report directly to ... Sales Excellence: Close sales to achieve goals and drive growth. * Professional Interaction: Work ...

Maxonic

Be Seen First

Warehouse Associate

South Salt Lake, UT · On-site

$20.82/hr

Also responsible for counter sales, housekeeping and related quality assurance activities. PRIMARY RESPONSIBILITIES * Handle all incoming shipments. * Perform verification of purchased products and ...

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All JobsCounter Sales JobsCounter Sales Jobs in Utah

Counter Sales information

See Utah salary details

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How much do counter sales jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for counter sales in Utah is $16.58, according to ZipRecruiter salary data. Most workers in this role earn between $14.23 and $18.37 per hour, depending on experience, location, and employer.

What is a counter sales?

Counter Sales refers to the role of selling products or services directly to customers from a sales counter, often in retail, wholesale, or parts supply environments. Counter Sales associates assist customers by answering questions, processing transactions, providing product recommendations, and handling returns or exchanges. They play a crucial role in customer service and are often responsible for maintaining product displays and inventory behind the counter. This position requires good communication skills, product knowledge, and the ability to work efficiently in a fast-paced setting.

What are the key skills and qualifications needed to thrive as a counter sales professional, and why are they important?

To thrive as a Counter Sales professional, you need strong product knowledge, sales acumen, and a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and basic computer skills is often required. Outstanding interpersonal skills, active listening, and the ability to resolve customer concerns set top performers apart. These abilities are crucial for driving sales, building customer loyalty, and ensuring smooth retail operations.

What are some common challenges faced in a counter sales role, and how can they be managed effectively?

Counter Sales professionals often encounter challenges such as handling high customer volumes during peak hours, managing inventory efficiently, and addressing diverse customer needs quickly. Effective communication skills and familiarity with the products are crucial for providing excellent service and resolving issues on the spot. Staying organized and collaborating closely with warehouse and inventory teams can help prevent stockouts and ensure smooth transactions. Proactively seeking product knowledge and maintaining a positive attitude under pressure are key strategies for thriving in this role.

What is the difference between Counter Sales vs Customer Service Representative?

AspectCounter SalesCustomer Service Representative
Primary RoleAssist customers at sales counters, process transactions, and promote productsHandle customer inquiries, provide support, and resolve issues across various channels
Work EnvironmentRetail stores, showrooms, or warehousesCall centers, retail, or office settings
Required SkillsSales skills, product knowledge, communicationCommunication, problem-solving, interpersonal skills
Common CertificationsNone typically required, but sales or retail certifications can helpCustomer service certifications (e.g., CCSP) are beneficial

While both roles involve interacting with customers, Counter Sales primarily focuses on sales transactions and product promotion at physical locations, whereas Customer Service Representatives handle a broader range of customer inquiries and support across multiple channels. Understanding these differences can help job seekers identify the right career path based on their skills and interests.

What are the most commonly searched types of Counter Sales jobs in Utah?

The most popular types of Counter Sales jobs in Utah are:

Counter Sales jobs near you
Infographic showing various Counter Sales job openings in Utah as of August 2026, with employment types broken down into 78% Full Time, 21% Part Time, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $34,487 per year, or $16.6 per hour.

Store Counter Sales

Genuine Parts Company

Murray, UT • On-site

$15.25 - $19.75/hr

Full-time

Medical, Retirement

Re-posted yesterday

Genuine Parts Company rating

7.2

Company rating: 7.2 out of 10

Based on 59 frontline employees who took The Breakroom Quiz

225th of 419 rated retail wholesalers

Job description

We are so much more than a Parts Store and we are looking for even more great talent to join our NAPA family! As a NAPA Counter Sales associate, you are looked at as the "face of the retail store" and the go to person as soon as our customers enter our retail stores for all of their automotive needs. You don't need to be able to tear and motor down and rebuild it (however, if you can, that's awesome) - but we do need you to have a background and knowledge of automotive parts. A NAPA Counter Sales associate is a great opportunity whether you are looking to spend your career with us as a Parts Specialist, want to work full/part-time or you just want to get your foot in the door with us to explore other careers at some point - We welcome you!
What you will be doing:
  • Provide auto parts answers and solutions for our retail and wholesale customers in person at the counter/over the phone
  • Use your parts knowledge to assist other NAPA team members answer questions for customers
  • Providing outstanding customer care and interactions with everyone who comes into our NAPA Store!
  • Bring customer focus and high energy to our fast-paced stores
  • Welcome retail customers into our retail stores and engage to provide a positive consumer experience
  • Use technology (computer), cash register, telephone, and paper catalog system

This is the right opportunity for you if you:
  • Genuinely enjoy helping our retail and wholesale customers with their auto parts and service questions
  • Have gained your parts experience by working the automotive industry or have gained your experience tinkering with/repairing cars & trucks through the year
  • You are willing to learn all things automotive if you don't have the background in automotive parts.
  • Want to join a team where you can learn and grow your career - the opportunities are endless!

What you'll need:
  • Valid Driver's License
  • Previous experience in a parts store or automotive industry or at least a willingness to learn all things auto parts.
  • High School Diploma or GED. Technical or Trade school courses or degree.
  • Excellent verbal and written communication skills
  • Love fast paced retail environments
  • Great listening skills and empathy for customers

And if you have this, even better (not a deal breaker if you don't):
  • Background and/or passion for automotive industry, heavy equipment, farm industry, diesel, marine, or dealership.
  • Experience in a parts store, auction, retail store, auto body/collision
  • Knowledge of cataloging AND/OR inventory management systems, a plus
  • Entirely customer-centric (external/internal)
  • ASE Certifications

What's in it for you:
  • Awesome people and brand
  • Competitive Pay
  • Outstanding health benefits and 401K
  • Stable company. Fortune 200 with a "family" feel
  • A Culture of promotion from within, using your creativity, finding solutions/fixes, and where no 2 days or career paths are the same!
  • Great training, and ongoing development with support from multiple leaders/your team

If this role sounds like a fit, please take the time to complete our super quick and easy application. We are excited and humbled that you are considering NAPA as hopefully your future employer.
Next Steps:
Please apply if you think this is a great fit for you and we will be in touch! If you decide that this role is not for you, please check out some of our other great careers by visiting jobs.genpt.com
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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