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Counter Assistant Jobs in California (NOW HIRING)

Gain skills, knowledge, and ability needed to assist the Deli Counter Manager in the following areas: Achieve financial goals set forth by the Store Manager and DOO: sales, margins, and inventory.

Essential Duties: • Assume ownership of the Deli Counter in the absence of the Deli Counter Manager. • Gain skills, knowledge, and ability needed to assist the Deli Counter Manager in the ...

CSR/ Pizza Maker - Santa Cruz

Santa Cruz, CA · On-site

$13 - $17.25/hr

Maintain a clean and organized workspace , from the make line to the front counter * Assist teammates and keep operations running smoothly during busy hours * Work efficiently to meet time and ...

Maintain a clean and organized workspace , from the make line to the front counter * Assist teammates and keep operations running smoothly during busy hours * Work efficiently to meet time and ...

Counter

Los Angeles, CA · On-site

$17.87/hr

As a Counter team member, you'll play an essential role in managing counter orders, ensuring ... These tools assist our recruitment team but do not replace human judgment. Final hiring decisions ...

As a Counter team member, you'll play an essential role in managing counter orders, ensuring ... These tools assist our recruitment team but do not replace human judgment. Final hiring decisions ...

Counter

Los Angeles, CA · On-site

$16.25 - $19.75/hr

As a Counter team member, you'll play an essential role in managing counter orders, ensuring ... These tools assist our recruitment team but do not replace human judgment. Final hiring decisions ...

Counter Sales

Anaheim, CA · On-site

$24/hr

Job Type Full-time Description Job Summary - Counter Sales Join the Hirsch team as Counter Sales ... In this role, you'll assist customers with accurate information on pricing, availability, and ...

Counter Sales

Los Angeles, CA · On-site

$24 - $27/hr

Job Type Full-time Description Job Summary - Counter Sales Join the Hirsch team as Counter Sales ... In this role, you'll assist customers with accurate information on pricing, availability, and ...

Counter Sales

Los Angeles, CA · On-site

$24 - $28/hr

Job Summary - Counter Sales Join the Hirsch team as Counter Sales ! The ideal candidate is ... In this role, you'll assist customers with accurate information on pricing, availability, and ...

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Showing results 1-20

Counter Assistant information

See California salary details

$10

$17

$30

How much do counter assistant jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for counter assistant in California is $17.86, according to ZipRecruiter salary data. Most workers in this role earn between $14.95 and $18.75 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Counter Assistant, and why are they important?

To thrive as a Counter Assistant, you need strong customer service skills, basic numeracy, and experience in retail or food service environments. Familiarity with point-of-sale (POS) systems, cash handling procedures, and sometimes food safety certifications is typically required. Excellent communication, multitasking, and a friendly demeanor help distinguish top performers in this role. These abilities are crucial for ensuring smooth transactions, customer satisfaction, and efficient operation of the service counter.

What do you call a job that pays under the table?

A counter assistant working under the table is employed informally without official payroll or tax documentation. Such jobs are often cash-based and lack legal protections or benefits, which can pose legal and financial risks for the worker.

What is the highest paid assistant job?

Among assistant roles, executive assistants and administrative assistants with specialized skills or experience often earn the highest salaries, especially when supporting high-level executives or working in industries like finance or law. Salaries can vary based on location, experience, and industry, with some earning over $70,000 annually. Advanced certifications or proficiency in tools like project management software can also boost earning potential.

What is the role of a counter assistant?

A counter assistant is responsible for serving customers at a retail or service counter, handling transactions, providing information about products or services, and maintaining a clean and organized workspace. They often use cash registers or point-of-sale systems and may need good communication and customer service skills. The role typically requires attention to detail and the ability to work efficiently in a fast-paced environment.

What are counter assistants?

Counter assistants are customer service professionals who typically work at the front counter of shops, cafes, pharmacies, or other retail establishments. Their main duties include serving customers, handling payments, answering questions, and sometimes preparing or packaging products. They play a vital role in ensuring a positive customer experience by being friendly, efficient, and knowledgeable about the products or services offered. Counter assistants may also help with stock management and maintaining the cleanliness of their work area.

What are some common challenges faced by Counter Assistants, and how can they be managed effectively?

Counter Assistants often encounter challenges such as handling high volumes of customers during peak hours, managing difficult or dissatisfied customers, and maintaining accuracy in transactions. To manage these effectively, it helps to stay organized, remain calm under pressure, and have strong communication skills to resolve customer concerns. Teamwork is also important, as collaborating with colleagues can ensure smooth operations and provide support when needed.

What is the difference between Counter Assistant vs Cashier?

AspectCounter AssistantCashier
Required CredentialsHigh school diploma or equivalent; basic customer service skillsHigh school diploma or equivalent; cash handling experience
Work EnvironmentRetail counters, customer service areasCheckout counters, retail stores, supermarkets
Employer & Industry UsageRetail, hospitality, supermarketsRetail, supermarkets, restaurants
Common Search & ComparisonOften compared for customer service roles in retailMore focused on cash handling and transactions

While both Counter Assistants and Cashiers work in retail environments and handle customer interactions, Counter Assistants typically assist with product inquiries and customer service at the counter, whereas Cashiers primarily focus on processing transactions and handling cash. The roles often overlap, but the main distinction lies in their primary responsibilities within the retail setting.

What job makes $10,000 a month without a degree?

Counter assistants typically do not earn $10,000 a month; high earnings in retail or customer service roles usually require management positions or specialized skills. Jobs that can reach such income levels without a degree often include sales, real estate, or entrepreneurship, which rely on experience, networking, and performance-based commissions. These roles may involve long hours and self-employment but are less common in entry-level positions like counter assistance.
What are the most commonly searched types of Counter jobs in California? The most popular types of Counter jobs in California are:
What cities in California are hiring for Counter Assistant jobs? Cities in California with the most Counter Assistant job openings:
COUNTER ASSISTANT MANAGER (45058)

COUNTER ASSISTANT MANAGER (45058)

Jimbo's

Carlsbad, CA

$21 - $26/hr

Other

Posted 3 days ago


Job description

General Purpose: To support the Deli Counter Manager to achieve the financial targets outlined by the Store Manager, to grow the department's sales through the production of quality food items, outstanding customer service and creative merchandising, and by managing, supporting, and developing the Deli Counter staff members through clear direction and strong leadership.
Essential Duties:
Assume ownership of the Deli Counter in the absence of the Deli Counter Manager.
Gain skills, knowledge, and ability needed to assist the Deli Counter Manager in the following areas:
Achieve financial goals set forth by the Store Manager and DOO: sales, margins, and inventory.
Perform key human resource functions: hire and train new employees, document performance evaluations, issue disciplinary counselings, and terminations, monitor staff breaks, provide succession training, and complete supporting documentation in a timely manner.
Effectively manage the staff of the Deli Counter through quality training, regular open communication and meetings, clearly stated expectations, and an emphasis on each employee's growth and development.
Write the Deli Counter schedules to effectively handle the department's workflow, provide outstanding customer service and remain within labor budget. Also to monitor staff breaks and minimize overtime.
Insure the delivery of consistent, outstanding customer service in the Deli that conforms to the Customer Service Standards, including proper response to customer requests, suggestions, and feedback in a timely manner.
Develop and maintain an outstanding merchandising plan that addresses displays, promotions, cleanliness, new products, resets, and contributes to overall appearance of the store.
Execute sales/promotions in a timely manner and work with the Demo Department to sample product.
Ensure proper department signage.
Manage purchasing function with respect to proper mix, order cycles, and order books.
Ensure all products meet quality standards through proper rotation and by only selling fresh product.
Maintain an abundant stock appearance while minimizing inventory; provide organic items whenever possible and seek new sources for organics.
Manage shrink and monitor credits through effective organization and follow through.
Maximize time spent on sales floor (spend a minimum of 75% of scheduled hours on the sales floor).
Promote and maintain a positive, clean and safe atmosphere for shopping and working.

Other Responsibilities:
Assist with quarterly inventories of the Deli Counter.
Assist other team members in achieving the goals of the Deli Department and the store.
Attend all scheduled all-store meetings, and assist Deli Counter Mgr in facilitating regular Department meetings (minimum of 1/Qtr).
Know store layout/product location to walk the customer to the appropriate aisle when asked.
Adhere to and enforce all Deli and Store policies as outlined by the Deli Counter Manager, Staff Member Handbook and Injury and Illness Prevention Plan.

Work Environment:
Ability to work under a variety of conditions and temperatures, wet and dry, for extended periods of time.
Ability to work safely around kitchen machinery and sharp knives.

Qualifications:
General knowledge of Deli Counter operations (quality food production, hygiene/sanitation, margins, ordering, inventory control, merchandising, personnel management).
Must have intermediate math skills, and be (or be willing to complete training to become) computer literate with experience in Windows, Outlook Express, Word and Excel.
Strong skills in communication, listening, organization, time management and the ability to provide and coach legendary customer service.
Leadership and team-building skills with the ability to coach, motivate, supervise, delegate, and constructively address performance issues.
Willing to work early mornings, evenings and weekends as needed.
Ability to understand, follow, and enforce Department of Health regulations, and obtain a Food Handler's Certificate within 10 days of employment.
Ability to lift and carry up to 50 lbs throughout any assigned shift unassisted.
Ability to work safely around kitchen machinery and sharp knives.
Ability to travel and/or transfer to other store locations.

Physical Demands:
Ability to lift and carry up to 50 lbs throughout any assigned shift unassisted.
Ability to push/pull a loaded Deli cart/rolling rack throughout any assigned shift unassisted.
Ability to stand and walk for extended periods of time and climb and balance on a step stool/ladder.
Ability to stoop, kneel and crouch and sustain repetitive arm and hand motion.
Ability to reach above shoulders and horizontally to stock and retrieve inventory.