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Conversion Rate Optimization Manager Jobs in Princeton, NJ

Qumis Inc

Head of Growth

New York, NY · On-site

$170K - $200K/yr

... conversion rates) and inform data-driven decisions * Manage growth marketing budget with clear ROI targets and efficient capital allocation across channels * Own website conversion optimization ...

Datadog

Principal CRO and Web Analyst

New York, NY · Hybrid

$90K - $90K/yr

You have 10+ years of professional experience, including 6-8 years in conversion rate optimization, web analytics, experimentation, or a related field * You have strong analytical and problem-solving ...

Tabs

Sr. Growth Marketing Manager

New York, NY · On-site

$140K - $190K/yr

About the Role We're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four ... Run conversion rate optimization (CRO) testing across the website * Own execution of SEO/AEO ...

Tabs

Sr. Growth Marketing Manager

New York, NY · On-site

$140K - $190K/yr

About the Role We're hiring a Sr. Growth Marketing Manager to be a hands-on operator across four ... Run conversion rate optimization (CRO) testing across the website * Own execution of SEO/AEO ...

J.Crew

Senior Product Manager - eCommerce

New York, NY · On-site

$138K - $182K/yr

Drive conversion rate optimization through structured A/B testing, multivariate experiments, and ... Proactively manage risks, dependencies, and tradeoffs across concurrent workstreams * Communicate ...

J.Crew

Senior Product Manager - eCommerce

New York, NY · On-site

$138K - $182K/yr

Drive conversion rate optimization through structured A/B testing, multivariate experiments, and ... Proactively manage risks, dependencies, and tradeoffs across concurrent workstreams * Communicate ...

Basis AI

Founding Growth Marketing Manager

New York, NY · On-site

$150K - $225K/yr

Hands-on depth in campaign structure, bidding, creative testing, landing pages, conversion rate optimization, and budget allocation * Experience wiring ad platforms, website behavior, and CRM ...

Range

Growth Engineer, GTM

New York, NY · On-site

We're building AI-powered wealth management. Investments, taxes, retirement, estate planning, all ... Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page ...

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Conversion Rate Optimization Manager information

See Princeton, NJ salary details

$46.1K

$112K

$181.3K

How much do conversion rate optimization manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for conversion rate optimization manager in Princeton, NJ is $111,981.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,200.00 and $151,500.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

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Conversion Rate Optimization Manager jobs near you

Search Marketing & SEO Manager (Contract)

VantageScore

New York, NY • On-site

$20K/mo

Full-time, Contractor

Re-posted 24 days ago

Job description

Role Overview 

We are looking for an analytically-minded search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy. This is an optimization-first role. The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings. Creative asset production is handled separately; the focus of this role is making every dollar and every keyword work harder. 

This is a 1099 contract position with the potential to convert to a full-time role based on business needs and performance.

Core Responsibilities 

Paid Search Optimization 

  • Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads 
  • Continuously refine keyword lists including match types, negatives, and search term harvesting 
  • Optimize Quality Scores, ad rank, and landing page relevance 
  • Run structured A/B tests on ad copy variations (briefs provided by creative team) 
  • Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis 
  • Manage audience targeting, remarketing lists, and bid adjustments 

SEO 

  • Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data 
  • Build and maintain keyword maps aligned to site architecture 
  • Brief the content team on SEO priorities and optimize existing pages for search intent 
  • Manage a link acquisition pipeline and monitor domain authority 
  • Track organic rankings, traffic trends, and index coverage in Google Search Console 
  • Cross-reference paid search data to identify organic content gaps and opportunities 

Requirements 

  • 3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement 
  • Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration 
  • Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising 
  • Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog 
  • Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus 
  • Able to translate data into clear, actionable insights for non-technical stakeholders 
  • Experience managing monthly ad budgets of $20,000 or more 

Nice to Have 

  • Experience with Reddit Ads, particularly conversion campaign setup and audience targeting 
  • Ability to write or edit ad copy and brief creative assets independently 
  • Basic HTML or CSS knowledge for implementing on-page SEO changes without developer support 
  • Familiarity with CRO tools such as Unbounce or VWO for landing page testing 

Compensation: $50/hour