ZipRecruiter

Log In

1

Conversion Rate Optimisation Jobs in Sunnyvale, CA

Oakland Zoo

Marketing Manager, Marketing

Oakland, CA · On-site

$71K - $83K/yr

Implement conversion rate optimization strategies including landing page testing and funnel analysis. * Monitor website performance (including tracking pixels, tags, and analytics), troubleshoot ...

Oakland Zoo

Marketing Manager, Marketing

Oakland, CA · On-site +1

$71K - $83K/yr

Implement conversion rate optimization strategies including landing page testing and funnel analysis. * Monitor website performance (including tracking pixels, tags, and analytics), troubleshoot ...

Oakland Zoo

Marketing Manager, Marketing

Oakland, CA · On-site

$71K - $83K/yr

Implement conversion rate optimization strategies including landing page testing and funnel analysis. * Monitor website performance (including tracking pixels, tags, and analytics), troubleshoot ...

Supermicro

Sr. Marketing Manager

San Jose, CA · On-site

$130K - $160K/yr

... optimization, preferably in the technology or hardware sector. * Proven track record of improving lead-to-opportunity conversion rates, sales engagement, and marketing-sourced pipeline performance.

Super Micro Computer

Sr. Marketing Manager

San Jose, CA · On-site

$130K - $160K/yr

... optimization, preferably in the technology or hardware sector. * Proven track record of improving lead-to-opportunity conversion rates, sales engagement, and marketing-sourced pipeline performance.

Booster

Performance Marketing Manager

Redwood City, CA · On-site

$100 - $130/hr

Conversion Rate Optimization (CRO): partner with the e‑commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel.

Resolve AI

Growth Engineer

San Francisco, CA · On-site

Deep understanding of A/B testing, conversion rate optimization (CRO), and user behavior tracking. * Familiarity with Git and CI/CD workflows. * Practical experience with deployment platforms (e.g ...

Substack

Product Manager - Growth

San Francisco, CA · Remote

Hands-on ASO experience including keyword research, listing copy optimization, creative testing, and conversion rate analysis across both the App Store and Google Play * Experience with answer engine ...

Substack

Product Manager - Growth

San Francisco, CA · Hybrid

Hands-on ASO experience including keyword research, listing copy optimization, creative testing, and conversion rate analysis across both the App Store and Google Play * Experience with answer engine ...

Substack Inc

Product Manager - Growth

San Francisco, CA · On-site

Hands-on ASO experience including keyword research, listing copy optimization, creative testing, and conversion rate analysis across both the App Store and Google Play * Experience with answer engine ...

Elicit

Growth

Oakland, CA · On-site +1

Track record of A/B testing and conversion rate optimization * Experience with executive programs or events targeting VP+ and C-level personas * Track record of building or scaling marketing ...

next page

Showing results 1-20

All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Sunnyvale, CA

Conversion Rate Optimisation information

See Sunnyvale, CA salary details

$6

$73

How much do conversion rate optimisation jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for conversion rate optimisation in Sunnyvale, CA is $73.35, according to ZipRecruiter salary data. Most workers in this role earn between $73.37 and $73.37 per hour, depending on experience, location, and employer.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Sunnyvale, CA?

For Conversion Rate Optimisation jobs in Sunnyvale, CA, the most frequently searched job titles are:

What cities near Sunnyvale, CA are hiring for Conversion Rate Optimisation jobs?

Cities near Sunnyvale, CA with the most Conversion Rate Optimisation job openings:

Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Sunnyvale, CA as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 18% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $152,574 per year, or $73.4 per hour.

Vice President, Digital Experience & Optimization

Ariat

San Leandro, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 4 days ago

Ariat rating

6.2

Company rating: 6.2 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

About the Role
The Vice President, Digital Experience & Optimization leads the end-to-end digital storefront, owning how the brand comes to life online and how customers experience, navigate, and shop the site.
This role is accountable for site experience, UX/UI, merchandising, conversion rate optimization and digital operations, ensuring the ecommerce platform delivers a seamless, intuitive, and high-performing customer journey that drives conversion, engagement, and loyalty.
Reporting to the Chief Ecommerce Officer, this leader translates ecommerce strategy into execution-owning how the site performs day-to-day and how it evolves over time to meet customer expectations and business goals. The ideal candidate combines consumer empathy, strong UX/UI judgment, commercial instinct, and analytical rigor-using data to identify opportunities, prioritize effectively, and drive measurable improvements across the customer journey.
You'll Make a Difference By
Consumer Experience & UX/UI
  • Owning the end-to-end digital customer experience, with a strong emphasis on mobile-first design and performance
  • Defining and driving the UX/UI vision and roadmap, ensuring an intuitive, engaging, and frictionless journey from discovery through checkout
  • Using behavioral data and customer insights to identifying friction points and prioritizing improvements
  • Translating insights into clear hypotheses and test plans, ensuring decisions are validated through measurable impact
  • Partnering with Brand and Creative to bringing product storytelling and seasonal narratives to life on-site

Ecommerce Performance & Conversion Rate Optimization
  • Owning site performance metrics (conversion, AOV, engagement, funnel progression) and contributing directly to overall ecommerce revenue performance
  • Leading the company's CRO function, setting the vision for experimentation and optimization, building a data-driven testing culture, and ensuring insights from A/B testing and behavioral analytics consistently translating into measurable lifts in conversion and revenue
  • Leading the site trading cadence (daily/weekly), identifying trends, risks, and opportunities and driving timely action
  • Translating ecommerce, merchandising, and marketing strategies into high-impact on-site execution
  • Partnering with Merchandising and Planning to optimizing product visibility, sell-through, and full-price realization

Site Operations & Merchandising
  • Owning day-to-day site operations, including content publishing, promotional execution, QA, and incident response
  • Establishing and enforcing operational standards and SLAs to ensuring consistent, high-quality execution
  • Leading the site merchandising strategy, including navigation, search, category pages, and product detail pages
  • Owning the digital product catalog, ensuring accuracy, completeness, and speed to market in a high-SKU environment
  • Overseeing content management systems and the team operating them, establishing processes, governance, and tooling enabling frequent, efficient site updates while developing foundational strategy and infrastructure supporting personalization as a growing capability

Personalization & Analytics
  • Leveraging site analytics and customer behavior data to diagnosing performance and uncovering growth opportunities
  • Defining and monitoring core funnel metrics and translating insights into action across UX, merchandising, and personalization
  • Leading a practical personalization strategy, including recommendations, search optimization, and segmentation
  • Building a test-and-learn culture, ensuring decisions are hypothesis-driven and measured

Leadership & Cross-Functional Partnership
  • Leading, coaching, and developing a high-performing team across UX/UI, Site Ops, Merchandising, and Personalization
  • Building a culture of accountability, speed, and continuous improvement
  • Partnering closely with Technology, Product, and Marketing to aligning priorities and executing effectively
  • Serving as a key member of the ecommerce leadership team, partnering with the Chief Ecommerce Officer on planning and performance tracking
  • Assisting with other responsibilities based on business needs.

About You
  • 12+ years of ecommerce leadership experience, with ownership of site experience, UX/UI, and digital operations
  • Experience operating at scale within an ecommerce business, preferably in apparel, footwear, or consumer retail
  • Proven ability to improve conversion, engagement, and customer experience through data-driven decision making
  • Strong analytical capability; able to translate complex data into clear actions and business impact
  • Deep expertise in UX/UI, customer journey optimization, and mobile-first ecommerce design
  • Strong commercial acumen and experience managing in-season ecommerce performance
  • Experience leading cross-functional initiatives across Marketing, Technology, and Product
  • Demonstrated success building and leading multi-disciplinary teams
  • Experience in an omni-channel environment (DTC + retail/wholesale) preferred
  • Background with premium or lifestyle brands preferred
  • Experience leading major site redesigns, replatforming, or personalization initiatives preferred

About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
The salary range for this position is $270,000 - $290,000 per year.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariat's holistic benefits package for full-time team members includes (but is not limited to):
  • Medical, dental, vision, and life insurance options
  • Expanded wellness and mental health benefits
  • Paid time off (PTO), paid holidays, and paid volunteer days
  • 401(k) with company match
  • Bonus incentive plans
  • Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email human.resources@ariat.com.
Please see our Employment Candidate Privacy Policy at www.ariat.com/careers to learn more about how we collect, use, retain and disclose Personal Information.
Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.

What Ariat employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply