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Conversion Rate Optimisation Jobs in McLean, VA (NOW HIRING)

Mosaic.tech

VP of RevOps

Washington, DC · On-site

$220 - $290/hr

... optimization, and enabling high‑performing global sales teams. This role is critical in ensuring ... Define and track core GTM metrics (conversion rates, sales cycle, ACV, CAC, etc.) * Deliver ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

Performance Optimization and Reporting: * Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.

Cloudforce

Email Marketing Manager

National Harbor, MD

$90K - $115K/yr

Performance Optimization and Reporting: * Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.

Cloudforce

Email Marketing Manager

National Harbor, MD

$90K - $115K/yr

Performance Optimization and Reporting: * Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.

Excelitas Technologies

Channel Manager

Gaithersburg, MD · On-site

$130K - $140K/yr

... and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market ... Establish clear KPIs (revenue, pipeline, conversion rates, market penetration) * Conduct regular ...

EDXP RALEIGH LLC

Car Wash Site Manager

Leesburg, VA · On-site

$50K - $65K/yr

Driving membership sales and optimizing operational efficiency * Ensuring flawless execution of ... Achieve monthly membership sales targets (10%+ conversion rate) * Analyze sales reports to identify ...

nitra

Senior Growth Marketing Manager

Washington, DC · Hybrid

... optimizing company-wide newsletters, improving funnel performance, supporting product launches, and ... Track and analyze key marketing KPIs - leads, conversion rates, CAC, funnel stages - and use ...

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Conversion Rate Optimisation information

See McLean, VA salary details

$5

$63

How much do conversion rate optimisation jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for conversion rate optimisation in McLean, VA is $63.18, according to ZipRecruiter salary data. Most workers in this role earn between $63.17 and $63.17 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities near McLean, VA are hiring for Conversion Rate Optimisation jobs? Cities near McLean, VA with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in McLean, VA as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 18% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $131,411 per year, or $63.2 per hour.

Contact Center & Customer Experience Transformation VP - Cross Industry

EXL

Washington, DC • On-site

$156K - $201K/yr

Other

Posted 9 days ago

ExlService Holdings rating

7.8

Company rating: 7.8 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

132nd of 488 rated business services

Job description

Vice President Contact Center And Customer Experience Transformation

We are looking for a Vice President to lead Contact Center and Customer Experience (CX) Transformation for our Diversified Industries Group (DIG), spanning Retail, E-commerce, Travel & Hospitality, and Telecom clients.

This is a dual-mandate, quota-carrying leadership role: the incumbent will originate and close transformation opportunities with new and existing DIG clients and lead the design and delivery of large-scale CX and contact center transformation programs — spanning operations redesign, digital/AI-led CX, and technology modernization.

The ideal candidate combines deep transformation delivery credibility with a genuine sales instinct — comfortable owning a revenue number, running C-suite conversations, and converting pipeline into signed, deliverable engagements.

Responsibilities

Revenue ownership & deal closure

  • Own and deliver an annual bookings/revenue target across the DIG portfolio, in partnership with account and sales leadership.
  • Lead client conversations from qualification through commercial closure — shaping deal structure, pricing, and win strategy for large, complex transformation pursuits.
  • Build and manage a qualified pipeline of CX/contact center transformation opportunities; represent the practice in RFPs, client pitches, and executive briefings.
  • Act as a trusted advisor to CXOs (CX, Operations, Digital, Customer Care) at client organizations, translating business pain points into transformation propositions.

Transformation strategy & delivery leadership

  • Lead large-scale contact center and CX transformation programs end-to-end: current-state diagnostics, target operating model design, business case development, and multi-year execution roadmaps.
  • Drive operational transformation levers — channel shift, self-service, workforce optimization, automation/AI-led servicing, and outcome-based commercial models.
  • Own program governance, client stakeholder management, and delivery quality across a multi-account portfolio.
  • Build repeatable transformation frameworks, playbooks, and accelerators specific to Retail, E-commerce, Travel, and Telecom customer journeys.

CX technology & solutioning

  • Maintain working fluency across the CX/contact center technology stack — CCaaS platforms (NICE, Genesys, Five9, Amazon Connect), CRM (Salesforce Service Cloud, Microsoft Dynamics), conversational AI/chatbots, workforce management (WFM/WFO), and analytics/QA (speech and text analytics, CSAT/VOC tooling).
  • Partner with technology and analytics teams to embed AI/GenAI-led servicing, agent-assist, and automation into transformation solutions.
  • Evaluate and position partner/ISV technology within client solutions to differentiate proposals.

Domain & industry leadership

  • Bring point-of-view and thought leadership on CX trends specific to Retail, E-commerce, Travel & Hospitality, and Telecom (e.g., peak-season scalability, loyalty servicing, omnichannel commerce support, telco care-to-sales conversion).
  • Represent DIG at industry forums, client advisory boards, and internal capability-building initiatives.

People & practice leadership

  • Build, mentor, and scale a team of transformation consultants, solution architects, and delivery leads.
  • Partner with HR/Talent to shape hiring, capability development, and career pathing for the transformation practice.
Qualifications

Required Qualifications

  • 15+ years of overall experience, with a minimum of 8–10 years in contact center/CX transformation, consulting, or BPO/BPM leadership roles.
  • Demonstrated track record of leading large-scale (multi-million dollar) transformation programs from design through execution.
  • Proven, quantifiable sales/business development track record — direct experience owning a revenue target and closing complex, multi-stakeholder deals.
  • Hands-on familiarity with the CX/contact center technology ecosystem (CCaaS, CRM, WFM, conversational AI, analytics) — enough to credibly solution with clients, not just describe it.
  • Direct domain experience in at least two of: Retail, E-commerce, Travel & Hospitality, Telecom.
  • Executive presence and strong consultative selling skills; comfortable presenting to and negotiating with C-level client stakeholders.
  • Experience operating within a BPO, BPM, IT services, or management consulting environment preferred.
  • Bachelor's degree required; MBA or equivalent advanced degree preferred.
  • Willingness to travel to client locations and delivery centers as needed.

Success Metrics/KPIs

  • Annual bookings / revenue closed against target (primary metric — quota-carrying).
  • Pipeline generated and conversion rate from qualified opportunity to signed contract.
  • Transformation program delivery outcomes: CSAT/NPS improvement, cost-to-serve reduction, automation/self-service adoption, SLA adherence, and compliance/audit pass rates.
  • Client retention and expansion (net revenue retention) across the BFS portfolio.
  • Practice growth: team scaling, capability maturity, repeatable IP/accelerators developed.

What We Offer

  • A high-visibility leadership mandate at the intersection of sales and transformation delivery, ownership of a strategic banking industry group, competitive base and incentive compensation, and the platform to shape how leading banks and financial institutions transform their customer experience.

The typical base pay range for this role across the U.S. is USD $185,000 - $250,000 per year.

What ExlService Holdings employees say

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