Conversion Rate Optimisation Jobs in McLean, VA (NOW HIRING)

Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

The Digital Brand Manager leads APA’s Business Innovation & Growth digital brand presence, content ecosystem, and web experience to strengthen market perception, expand reach, and drive engagement and conversion across Business Innovation & Growth products and solutions.

Education and Experience Required  

• Bachelor’s degree (Master’s preferred) in marketing, communications, or related field
• 5–7 years of experience in digital marketing, brand management, or content strategy in a B2B environment
• Demonstrated expertise in media relations, content strategy, SEO, CRO, and digital experience optimization
• Experience managing websites, content ecosystems, and paid/organic digital channels
• Proven ability to translate brand positioning into high-performing digital experiences and content

Computer Skills Required 

Leverage AI tools to improve marketing efficiency, automate routine tasks, enhance content creation, and generate data-driven insights, while maintaining quality and brand integrity

Responsibilities

• Define and maintain APA’s digital brand positioning, messaging, and storytelling across all Business Innovation & Growth offerings, ensuring alignment with Human Well-Being Solutions and APA Labs
• Develop and execute a content strategy and ecosystem that addresses target audience needs and supports thought leadership, demand generation, and engagement
• Lead creation and governance of digital content, including websites, landing pages, blogs, case studies, and social media assets
• Own and optimize the website experience, including user journeys, information architecture, and persona-based pathways
• Drive SEO strategy (technical and content) to expand reach, improve search visibility, and grow organic traffic
• Lead conversion rate optimization (CRO) efforts across digital properties through testing, experimentation, and performance improvements
• Plan and optimize paid and organic digital channels, including search, social, and programmatic media, to drive audience growth and qualified traffic
• Implement and maintain brand and digital governance, including style guides, standards, and quality assurance processes
• Collaborate with the Marketing Campaign Manager and Events Marketing Manager to align content, web experience, and digital channels with integrated campaign strategies
• Analyze and report on digital performance metrics, providing insights and recommendations to improve effectiveness and inform business strategy
• Integrate digital brand efforts with events, partnerships, and thought leadership initiatives to maximize visibility and lead conversion
• Partner with external PR agencies and internal stakeholders to develop and amplify earned media, thought leadership, and brand storytelling, aligning PR efforts with digital content and campaign strategies
• Other Duties as Assigned    

The American Psychological Association (APA) represents 146,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

APA offers a generous employee benefits program, including Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more. 

Job Location: Remote: APA jobs may be considered for remote work eligibility as defined in APA’s Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.

Application Instructions:

Qualified candidates must apply online through APA’s applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.

The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law. #LIRemote