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Conversion Rate Optimisation Jobs in McLean, VA (NOW HIRING)

Range

Growth Engineer, GTM

Mclean, VA · On-site

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

Range

Growth Engineer, GTM

Mclean, VA · On-site

$130K/yr

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

EnthuZiastic

Growth Hacker - Remote

Rockville, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Largo, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Annandale, VA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Gaithersburg, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Gaithersburg, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Annandale, VA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bowie, MD · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bowie, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Rockville, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Largo, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Conversion Rate Optimisation information

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$5

$63

How much do conversion rate optimisation jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for conversion rate optimisation in McLean, VA is $63.18, according to ZipRecruiter salary data. Most workers in this role earn between $63.17 and $63.17 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities near McLean, VA are hiring for Conversion Rate Optimisation jobs? Cities near McLean, VA with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in McLean, VA as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $131,411 per year, or $63.2 per hour.

Growth Engineer, GTM

Range

Mclean, VA • On-site

Full-time

Re-posted 23 days ago

Job description

Job Summary:
Range is a company creating AI-powered solutions to simplify financial management for its members. They are seeking a Growth Engineer to manage the technical infrastructure for their acquisition engine, focusing on conversion rate optimization, experimentation systems, and GTM infrastructure.
Responsibilities:
• Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic content and personalized experiences. Take projects from concept to production without needing a PM to define every step.
• Run the experimentation system. Build and maintain the A/B testing framework, feature flags, and targeting logic that the team uses to ship experiments across landing pages, signup flows, and the broader funnel. Translate funnel insights into technical implementations that actually move conversion.
• Build and maintain GTM infrastructure. Architect the integrations connecting our website, CRM, analytics, and ad platforms. Build the APIs, webhooks, and automations that move data cleanly between them. Debug across tools when something breaks - and these systems break in interesting ways.
Qualifications:
Required:
• 5–9 years in growth engineering, web development with a CRO focus, or a similar hands-on role
• Strong JavaScript and SQL skills; experience with React a plus
• Direct experience with CRO and A/B testing - you've shipped tests, owned the framework, and have opinions on what works
• Comfort building integrations across APIs, webhooks, and the tools in a modern GTM stack
• Familiarity with tracking implementations: GA4, Segment or RudderStack, server-side GTM
• A strong sense of ownership. You ship, you iterate, and you find the next problem to work on without being handed it.
Preferred:
• Direct experience with marketing measurement and a strong understanding of growth concepts.
• Fintech, wealth management, or other regulated-industry experience
• GraphQL experience
Company:
Range is an AI wealthtech platform that provides wealth management and financial advisory services. Founded in 2020, the company is headquartered in Mclean, USA, with a team of 51-200 employees. The company is currently Growth Stage.

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