SEO Analyst
Sterling, VA · On-site
$60 - $80/hr
Experience with CRO (Conversion Rate Optimization) * Experience managing Google Ads * Experience with earning backlinks * Experience working with Sierra, HubSpot, Squarespace, or Duda websites Note:
SEO Analyst
Sterling, VA · On-site
$60 - $80/hr
Experience with CRO (Conversion Rate Optimization) * Experience managing Google Ads * Experience with earning backlinks * Experience working with Sierra, HubSpot, Squarespace, or Duda websites Note:
Research Analyst
College Park, MD · On-site
Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...
Research Analyst
College Park, MD · On-site
Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...
Graphic Designer
Washington, DC · On-site
$60 - $80/hr
Conversion rate optimization to support digital advertising campaigns, event/webinar registrations, and sales appointment bookings. Please note that this role does not have responsibility for the ...
Graphic Designer
Washington, DC · On-site
$60 - $80/hr
Conversion rate optimization to support digital advertising campaigns, event/webinar registrations, and sales appointment bookings. Please note that this role does not have responsibility for the ...
This includes managing conversion rate optimisation (CRO), developing A/B and multivariate testing of campaigns and onsite experiences and iterating quickly based on performance insights. This will ...
This includes managing conversion rate optimisation (CRO), developing A/B and multivariate testing of campaigns and onsite experiences and iterating quickly based on performance insights. This will ...
Framer Web Developer (100% In Office I Contract-to-Hire)
Bethesda, MD · On-site
$60K - $80K/yr
Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks. * Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Potomac is not ...
Framer Web Developer (100% In Office I Contract-to-Hire)
Bethesda, MD · On-site
$60K - $80K/yr
Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks. * Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Potomac is not ...
Framer Web Developer (100% In Office I Contract-to-Hire)
Bethesda, MD · On-site
$60 - $80/hr
Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks. Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an ...
Framer Web Developer (100% In Office I Contract-to-Hire)
Bethesda, MD · On-site
$60 - $80/hr
Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks. Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an ...
Growth Engineer, GTM
Mclean, VA · On-site
$130K/yr
Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...
Growth Engineer, GTM
Mclean, VA · On-site
$130K/yr
Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...
Growth Hacker - Remote
Adelphi, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Adelphi, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Rockville, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Rockville, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Largo, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Largo, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Gaithersburg, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Gaithersburg, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Adelphi, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Adelphi, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Annandale, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Annandale, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Associate Business Development Manager
Washington, DC · On-site
$125 - $150/hr
Conversion Rate * Data Analysis * Content Optimization * Performance Incentives * Commission Negotiations Soft Skills * Organizational Skills * Analytical Skills * Problem Solving * Effective ...
Associate Business Development Manager
Washington, DC · On-site
$125 - $150/hr
Conversion Rate * Data Analysis * Content Optimization * Performance Incentives * Commission Negotiations Soft Skills * Organizational Skills * Analytical Skills * Problem Solving * Effective ...
Growth Hacker - Remote
Annandale, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Annandale, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Bowie, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Bowie, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Rockville, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Rockville, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Bowie, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Bowie, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Largo, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Largo, MD · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Gaithersburg, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Gaithersburg, MD · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimisation information
See McLean, VA salary details
$5.35 - $10.65
0% of jobs
$10.65 - $15.95
0% of jobs
$15.95 - $21.25
0% of jobs
$21.25 - $26.55
0% of jobs
$26.55 - $31.85
0% of jobs
$31.85 - $37.16
0% of jobs
$37.16 - $42.46
0% of jobs
$42.46 - $47.76
0% of jobs
$47.76 - $53.06
0% of jobs
$53.06 - $58.36
0% of jobs
$59.69 is the 25th percentile. Wages below this are outliers.
$58.36 - $63.66
100% of jobs
$5
$63
How much do conversion rate optimisation jobs pay per hour?
As of Sep 9, 2026, the average hourly pay for conversion rate optimisation in McLean, VA is $63.18, according to ZipRecruiter salary data. Most workers in this role earn between $63.17 and $63.17 per hour, depending on experience, location, and employer.
What is conversion rate optimisation?
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.
What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?
To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.
What are some common challenges faced by professionals in conversion rate optimisation roles?
One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.
What cities near McLean, VA are hiring for Conversion Rate Optimisation jobs?
Cities near McLean, VA with the most Conversion Rate Optimisation job openings:
SEO Analyst
Sterling, VA • On-site
Sterlingsky
$60 - $80/hr
Other
Posted 8 days ago
Job description
SEO Analyst
#J-18808-LjbffrJob Title: SEO Analyst
Job Type: Remote
Compensation: $40K – $80K/yr (based on experience)
Job Description: This individual needs a strong knowledge of Local SEO.
The following skills are required:
- Minimum 2 years of experience doing Local SEO
- Strong knowledge of Onsite SEO (as it pertains to small businesses)
- Strong knowledge of Google Business Profiles
- Moderate knowledge of WordPress sites
The following skills are not required, but are a bonus if you have them:
- Experience with the Google My Business forum
- Experience with fighting spam on Google Maps
- Experience with CRO (Conversion Rate Optimization)
- Experience managing Google Ads
- Experience with earning backlinks
- Experience working with Sierra, HubSpot, Squarespace, or Duda websites
Note: This is a remote job, but you must live in Canada or the United States.