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Conversion Rate Optimisation Jobs in Ashburn, VA

F.H. Furr

Operations Manager

Manassas, VA · On-site

$70K - $100K/yr

Experience optimizing software, automation, and/or AI-driven solutions to improve operational ... Appointment Booking & Conversion Rates * Customer Satisfaction (CSAT) * Quality Assurance Scores

Analyst1

VP of Marketing

Reston, VA

... conversion rates, and ensure a measurable ROI from every campaign and event. What you'll do ... Expert in demand generation , funnel optimization, and multi-channel marketing strategies with ...

Geico

Lead II, Paid Search

Bethesda, MD · Hybrid

$91K - $141K/yr

Write, test, and refine ad copy and extensions to improve click-through and conversion rates ... Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies ...

Pratum Co

Marketing Manager

Gaithersburg, MD · On-site

$80 - $100/hr

... optimization. Ensure all marketing efforts are aligned with operational goals, ownership ... conversion rates, and return on investment. * Provide regular reporting and insights to senior ...

F.H. Furr

Operations Manager

Manassas, VA · On-site

$70K/yr

Experience optimizing software, automation, and/or AI-driven solutions to improve operational ... Appointment Booking & Conversion Rates * Customer Satisfaction (CSAT) * Quality Assurance Scores

F.H. Furr

Operations Manager

Manassas, VA · On-site

$70K - $100K/yr

Experience optimizing software, automation, and/or AI-driven solutions to improve operational ... Appointment Booking & Conversion Rates * Customer Satisfaction (CSAT) * Quality Assurance Scores

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Conversion Rate Optimisation information

See Ashburn, VA salary details

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$64

How much do conversion rate optimisation jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for conversion rate optimisation in Ashburn, VA is $63.91, according to ZipRecruiter salary data. Most workers in this role earn between $63.89 and $63.89 per hour, depending on experience, location, and employer.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Ashburn, VA?

For Conversion Rate Optimisation jobs in Ashburn, VA, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimisation jobs in Ashburn, VA look for?

The top searched job categories for Conversion Rate Optimisation jobs in Ashburn, VA are:

What cities near Ashburn, VA are hiring for Conversion Rate Optimisation jobs?

Cities near Ashburn, VA with the most Conversion Rate Optimisation job openings:

Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Ashburn, VA as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 26% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $132,938 per year, or $63.9 per hour.

Manager, Customer Service

Fairfax, VA • On-site

Service Experts
Construction • 1 - 5K employees
Learn more about Service Expertsexternal

Full-time

Posted 21 days ago

Service Experts rating

6.1

Company rating: 6.1 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

231st of 284 rated repair and maintenance companies

Job description

Welcome!

The Agent Performance & Customer Growth Manager is responsible for driving agent performance, call conversion, customer growth, and inbound/outbound revenue generation across the Contact Center. This role owns conversion performance reporting and ensures performance insights translate into targeted coaching, accountability, and measurable results.
The Manager directly leads the Performance coaches and Outbound Program, while partnering closely with Contact Center Supervisors to implement coaching plans and Performance Improvement Plans (PIPs) for agents performing below established expectations.

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Direct Reports
Performance Coaches - Provide targeted, data-driven coaching to improve agent conversion, lead generation, call effectiveness, and overall KPI performance across all call taking teams.

Outbound Call Activity - Executes targeted outbound campaigns focused on lead recovery, customer reactivation, appointment generation, membership growth, and other revenue-generating initiatives.
Key Responsibilities
  • Conversion Performance: Own and monitor conversion of the sales/service calls and reporting by agent, team, region, call type, and customer segment; identify trends and performance gaps.
  • Performance Coaching: Lead the Performance Coaches and establish coaching priorities based on conversion data and other established KPIs.
  • Supervisor Partnership: Work with supervisors to develop and execute individualized coaching plans and ensure consistent follow-up and accountability.
  • Performance Improvement: Partner with supervisors and leadership to establish and monitor formal PIPs for agents consistently performing below expectations.
  • Performance Cadence: Lead recurring performance reviews to identify top performers, underperformers, trends, coaching needs, and corrective actions.
  • Outbound Program Leadership: Own the execution, staffing, and performance of outbound calling activities and campaigns.
  • Tiered Campaign Management: Develop and manage tiered outbound campaigns based on customer opportunity, revenue potential, service-center capacity, seasonality, and business priorities.
  • Lead Recovery & Customer Growth: Drive programs targeting unbooked/lost leads, aged opportunities, customer reactivation, memberships, and other customer growth opportunities.
  • Capacity-Based Demand Generation: Partner with Operations to target outbound activity toward markets and service centers with available technician capacity.
  • Reporting & Analytics: Maintain scorecards measuring conversion, coaching effectiveness, agent improvement, outbound productivity, campaign conversion, appointments generated, and incremental revenue.
  • Continuous Improvement: Partner with Operations, QA, Training, and other teams to improve scripting, processes, lead routing, agent tools, and performance practices.

Key Measures of Success
  • Booking and call conversion
  • Percentage of agents achieving KPI targets
  • Agent performance improvement following coaching
  • PIP improvement and successful completion
  • Coaching effectiveness and completion
  • Outbound contact and conversion rates
  • Lost/un-booked lead recovery
  • Appointments generated through outbound campaigns
  • Membership and customer growth
  • Incremental revenue generated
  • Outbound campaign ROI

Role Purpose
The Agent Performance & Customer Growth Manager serves as the Contact Center's centralized leader for performance optimization and growth-connecting conversion analytics, performance coaching, supervisor accountability, and outbound demand generation to improve agent effectiveness and deliver measurable appointment and revenue growth.
Minimum Experience: 6+ years Minimum Education: Bachelor's DegreeEqual Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.


Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email talentacquisition@serviceexperts.com

What Service Experts employees say

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Hours and flexibility

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About Service Experts

Sourced by ZipRecruiter

Service Experts, based in Plano, Texas, US, is an industry leader in the HVAC (Heating, Ventilation, Air Conditioning) sector with a commitment to providing top-tier service for home comfort. Their offerings cover a broad range of services such as repair, maintenance, and installation of heating and air conditioning systems. Established in 1996, the company has demonstrated consistent growth and expansion, boasting a network of over 100 service centers across North America. Their mission is simple yet powerful: to provide excellence in home comfort. Service Experts has emerged as a trusted choice in the market due to their adherence to core values of integrity, innovation, excellence, and commitment.

Industry

Construction

Company size

1,001 - 5,000 Employees

Headquarters location

Plano, TX, US

Year founded

1996

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