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Conversion Rate Optimisation Jobs in Ashburn, VA

Excelitas Technologies

Channel Manager

Gaithersburg, MD

$130K - $140K/yr

... and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market ... Establish clear KPIs (revenue, pipeline, conversion rates, market penetration) * Conduct regular ...

EDXP RALEIGH LLC

Car Wash Site Manager

Leesburg, VA · On-site

$50K - $65K/yr

Driving membership sales and optimizing operational efficiency * Ensuring flawless execution of ... Achieve monthly membership sales targets (10%+ conversion rate) * Analyze sales reports to identify ...

nitra

Senior Growth Marketing Manager

Washington, DC · Hybrid

... optimizing company-wide newsletters, improving funnel performance, supporting product launches, and ... Track and analyze key marketing KPIs - leads, conversion rates, CAC, funnel stages - and use ...

Pratum Companies

Regional Leasing Specialist

Gaithersburg, MD · On-site

$18 - $23.75/hr

... of CRM tools, optimizing traffic flow, building response templates, and generating performance ... conversion rates from traffic to applications and move-ins. Develop and implement leasing and ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Ashburn, VA

Conversion Rate Optimisation information

See Ashburn, VA salary details

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$64

How much do conversion rate optimisation jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for conversion rate optimisation in Ashburn, VA is $63.91, according to ZipRecruiter salary data. Most workers in this role earn between $63.89 and $63.89 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Ashburn, VA? For Conversion Rate Optimisation jobs in Ashburn, VA, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Ashburn, VA look for? The top searched job categories for Conversion Rate Optimisation jobs in Ashburn, VA are:
What cities near Ashburn, VA are hiring for Conversion Rate Optimisation jobs? Cities near Ashburn, VA with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Ashburn, VA as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 21% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $132,938 per year, or $63.9 per hour.

Channel Manager

Excelitas Technologies

Gaithersburg, MD

$130K - $140K/yr

Full-time

Re-posted 21 days ago

Excelitas Technologies rating

8.0

Company rating: 8.0 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

ENABLE your future through light.

ENGAGE with us today and make your contribution to the future! Join the team that leading technology companies turn to for cutting-edge photonic innovation. At Excelitas Technologies you are how we EXCEL.

Excelitas is seeking a Channel Manager to join out team of leaders and innovators!

Role Summary (Executive-Level Positioning)

The Channel Manager is responsible for developing, managing, and optimizing Excelitas' indirect sales ecosystem to accelerate revenue growth, expand market reach, and strengthen customer access across key segments.

This role owns channel strategy, partner selection, performance management, and capability building, ensuring alignment with Excelitas' commercial priorities and long-term growth objectives.

Key Responsibilities

1. Channel Strategy & Market Expansion

  • Define and execute regional channel strategy aligned with business unit growth targets
  • Identify coverage gaps and expansion opportunities across geographies and end markets
  • Develop segmentation of partners (distributors, integrators, OEMs) based on capability and market focus
  • Drive new partner onboarding to support strategic growth initiatives

2. Partner Management & Performance

  • Own end-to-end partner lifecycle: selection, onboarding, enablement, performance management
  • Establish clear KPIs (revenue, pipeline, conversion rates, market penetration)
  • Conduct regular business reviews (QBRs) with key partners
  • Implement performance improvement plans or rationalization where needed

3. Revenue Growth & Pipeline Development

  • Drive channel-driven revenue growth and ensure alignment with sales targets
  • Build and maintain a robust partner pipeline to support demand generation
  • Collaborate with direct sales teams to avoid channel conflict and maximize coverage
  • Monitor funnel health and conversion efficiency across partner network

4. Commercial Execution & Enablement

  • Develop channel programs (pricing, incentives, rebates, promotions) to drive performance
  • Ensure partners are fully enabled on Excelitas products, solutions, and value propositions
  • Partner with marketing to execute joint campaigns, events, and demand generation initiatives
  • Support complex deals and strategic opportunities through partners

5. Cross-Functional Alignment

  • Collaborate with Product Management, Marketing, Operations, and Finance to ensure channel alignment
  • Provide market intelligence and customer insights to inform product and commercial strategies
  • Ensure compliance with pricing, margin, and contractual frameworks

Key Performance Indicators (KPIs)

  • Channel revenue growth (% and absolute)
  • Partner pipeline coverage vs. target (e.g., 2-3x coverage)
  • Partner productivity (revenue per partner)
  • Conversion rates and sales cycle efficiency
  • Market coverage, penetration, and expansion into target applications

Qualifications & Experience

  • Bachelor's degree required; MBA preferred
  • 8-12+ years in channel sales, partner management, or commercial roles in B2B technology or industrial sectors
  • Experience in: UV technologies (UV, LED, UVC, microwave) and or Infrared (IR) technologies strongly preferred
  • Experience selling captial equipment, components, or raw materials into industrial applications such as: UV Curing (coatings, inks, adhesives), UV disinfection (air, water, surface), Infrared themal processing (drying, heating, and material treatment of substrates)
  • Proven track record of building and scaling indirect sales channels
  • Strong commercial acumen, negotiation, and stakeholder management skills

Key Competencies

  • Application-driven, solution-oriented selling mindset
  • Ability to translate technical capabilities into commercial value
  • Strong execution discipline, forecasting accuracy, and pipeline management
  • Skilled at managing complex, multi-stakeholder sales cycles
  • Collaborative, team-oriented approach focused on shared success

Why Excelitas - Advanced Lighting Solutions

Excelitas' Advanced Lighting Solutions division delivers a comprehensive portfolio of UV and infrared technologies that enable industrial curing, disinfection, and thermal processing applications. These solutions help customers improve process efficiency, product quality, and sustainability outcomes across diverse manufacturing environments.

Salary Range $130,000 - $140,000 depending on experience

#LI-AW1

This position requires the use of information which is subject to the International Traffic in Arms Regulations (ITAR) 

Visa sponsorship is not available for any position at Excelitas 

Equal Opportunity/Affirmative Action Employer

Minorities/Females/Disability/Veteran/Gender Identity/Sexual Orientation

Excelitas is seeking leaders and innovators to join our global team!

Visit: https://jobs.excelitas.com/

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