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Conversion Rate Optimisation Jobs in New York (NOW HIRING)

Lifetime Brands

eCommerce Coorindator

Garden City, NY · On-site

$65K - $75K/yr

This position will manage site content, site performance, the customer's online journey & experience, UX, site roadmap, conversion rate optimization, driving increased organic SEO traffic and is ...

Central Garden & Pet

Sr. DTC Manager

Neptune City, NJ · On-site

This individual will lead Conversion Rate Optimization (CRO) initiatives from ideation through execution, leveraging customer insights, A/B testing, and analytics to improve key business metrics.

Central Garden & Pet

Sr. DTC Manager

Neptune City, NJ · On-site

This individual will lead Conversion Rate Optimization (CRO) initiatives from ideation through execution, leveraging customer insights, A/B testing, and analytics to improve key business metrics.

12100collective.com

Graphic Designer

New York, NY · On-site +1

$60/hr

Apply conversion rate optimization (CRO) principles to landing page and website design, balancing aesthetics with performance. * Liaise with diverse cross-functional teams - from creative strategists ...

Knowledge Road

Growth Marketing Specialist

New York, NY · On-site

$20 - $30/hr

Experience with A/B testing and conversion rate optimization * Understanding of customer acquisition costs and lifetime value metrics Preferred Qualifications * Google Ads and Facebook Blueprint ...

Macy's

Sr. Manager, Search Engine Marketing

Manhattan, NY · On-site

$108K - $180K/yr

Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices. * Develop ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in New York

Conversion Rate Optimisation information

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in New York? For Conversion Rate Optimisation jobs in New York, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in New York look for? The top searched job categories for Conversion Rate Optimisation jobs in New York are:
What cities in New York are hiring for Conversion Rate Optimisation jobs? Cities in New York with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 20% Part Time, 1% Temporary, and 7% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

CRO & Customer Acquisition Specialist - Digital Commerce

Ashley Stewart, Inc.

Secaucus, NJ • On-site

$115K - $130K/yr

Full-time

Re-posted 24 days ago

Ashley Stewart rating

5.5

Company rating: 5.5 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

CRO & Customer Acquisition Specialist
Role Summary
The CRO & Acquisition Specialist drives full-funnel customer growth, from brand awareness through first purchase, across e-commerce and physical stores. This role partners closely with the Performance Marketing team to optimize the customer journey from discovery through conversion, leveraging data-driven insights, experimentation, and on-site optimization to improve new customer acquisition and conversion both online and offline.
This is a hands-on, execution-focused role operating in a fast-paced, promotional retail environment, with a strong emphasis on testing, analytics, and continuous optimization.
Key Responsibilities
Conversion Rate Optimization (CRO) & Experimentation
  • Own and execute a CRO testing roadmap focused on improving conversion rate (CVR), average order value (AOV), and revenue per visitor.

  • Identify optimization opportunities across the homepage, PLPs, PDPs, cart, and checkout using analytics, user behavior, and UX best practices.

  • Independently build, launch, and manage A/B tests using Shopify Plus capabilities and approved CRO tools and apps.

  • Execute tests including messaging, layout changes, CTAs, merchandising modules, badges, and trust signals.

  • Partner with internal development resources on complex experiments requiring custom code or advanced theme changes.

  • QA all tests prior to launch and monitor live experiments to ensure accurate execution.

  • Analyze test results using proper statistical significance and testing best practices to deliver actionable insights and avoid false positives.

  • Document learnings and translating results into scalable site improvements.

Acquisition & Growth Marketing
  • Execute demand generation initiatives focused on reaching new audiences and driving first-time purchases across digital and physical touchpoints.

  • Support seasonal launches, product drops, and promotions with acquisition-led activation plans.

  • Research, test, and launch new acquisition channels including influencers, affiliates, partnerships, collaborations, and emerging platforms.

  • Manage end-to-end acquisition initiatives including setup, targeting, creative briefing, launch, optimization, and reporting.

  • Develop and execute store traffic drivers such as local marketing initiatives, in-store events, collaborations, and geo-targeted campaigns.

  • Support store opening marketing plans, including pre-launch awareness, launch-day activation, and post-opening acquisition campaigns.

Analytics, Reporting & Optimization
  • Establish and track KPIs including new customer conversion rate, customer acquisition cost (CAC), incremental lift, revenue impact, and foot traffic performance.

  • Monitor performance trends across CRO and acquisition initiatives and provide regular reporting to stakeholders.

  • Use insights from GA4, Shopify Analytics, and testing platforms to continuously refine testing priorities and acquisition strategies.

Cross-Functional Collaboration
  • Partner closely with Ecommerce, Performance Marketing, Creative, Brand, CRM, and Development teams to align optimization and acquisition efforts.

  • Collaborate with creative teams to ensure test concepts and acquisition campaigns align with brand standards and performance goals.

Qualifications
Required
  • 3-6 years of experience in CRO, growth marketing, acquisition, or demand generation, preferably in fashion, retail, or DTC.

  • Hands-on experience executing A/B tests on Shopify Plus.

  • Strong working knowledge of analytics and testing tools (GA4, Shopify Analytics, CRO platforms).

  • Proven ability to independently execute standard CRO tests with limited developer support.

  • Experience launching acquisition initiatives beyond core paid search and paid social.

  • Strong analytical, problem-solving, and organizational skills.

  • Ability to thrive in a fast-paced, trend-driven environment with frequent launches and shifting priorities.

Preferred
  • Experience in fast-fashion, omnichannel retail, or DTC apparel.

  • Exposure to influencer, affiliate, partnership, or local marketing programs.

  • Understanding of how brand and performance marketing work together to drive full-funnel growth.

  • Agency or client-based experience.

The range of compensation for this role is $115,000- $130,000. The actual salary will be determined by several factors, including the selected candidate's specific skills and experience.
This position is based in our Secaucus office 5 days a week.

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