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Conversion Rate Optimisation Jobs in New York (NOW HIRING)

Macy's

Sr. Manager, Search Engine Marketing

Manhattan, NY · On-site

$108K - $180K/yr

Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices. * Develop ...

PubMatic

Senior Manager, Website Strategy

New York, NY · On-site

Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion Conversion Rate Optimization (CRO) & Experimentation * Own end-to-end funnel optimization ...

Horizon Media

Data Scientist II

New York, NY

Domain expertise in the areas of media planning, retail campaign optimization, and conversion rate optimization strategies * Deep expertise in Python (and libraries), SQL * Strong programming ...

Horizon Media

Data Scientist II

New York, NY · On-site

Domain expertise in the areas of media planning, retail campaign optimization, and conversion rate optimization strategies * Deep expertise in Python (and libraries), SQL * Strong programming ...

Qumis Inc

Head of Growth

New York, NY · On-site

$170K - $200K/yr

Optimize the full conversion funnel from website visitor to self-serve customer or qualified enterprise pipeline, with relentless focus on conversion rate optimization at every stage * Establish ...

EnthuZiastic

Growth Hacker - Remote

Stamford, CT · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Jersey City, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Yonkers, NY · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Elizabeth, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Newark, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Paterson, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

New Brunswick, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in New York? For Conversion Rate Optimisation jobs in New York, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in New York look for? The top searched job categories for Conversion Rate Optimisation jobs in New York are:
What cities in New York are hiring for Conversion Rate Optimisation jobs? Cities in New York with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in New York as of July 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.
Sr. Manager, Search Engine Marketing

Sr. Manager, Search Engine Marketing

Macy's

Manhattan, NY • On-site

$108K - $180K/yr

Full-time

Medical, Retirement, PTO

Re-posted 11 days ago

Macy's rating

6.2

Company rating: 6.2 out of 10

Based on 853 frontline employees who took The Breakroom Quiz

7th of 21 rated department stores

Job description


Be part of an amazing story.
Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Senior Manager, Search Engine Marketing develops and implements comprehensive PPC strategies for key categories and products to drive sales, revenue growth, and efficiency. The Senior Manager conducts keyword research and analysis, manages and optimizes campaigns across platforms, and leverages analytics tools to track performance and report key metrics to senior leadership. The Senior Manager collaborates with site merchandisers and cross-functional teams to align campaigns with broader marketing initiatives, mentors junior PPC team members, and partners with internal teams to ensure landing pages, ad copy, and promotions are optimized for conversion. The Senior Manager develops and maintains paid-search investment plans, executes ongoing optimization to improve campaign performance, and stays current on emerging PPC technologies and techniques to keep the company ahead of the competition.
What You Will Do
  • Develop and implement PPC strategies for retail products that drive sales and revenue growth.
  • Manage and optimize search and shopping campaigns and product feeds across platforms such as Google Ads and Microsoft Advertising (Bing), applying deep knowledge of each platform's features and nuances.
  • Manage and optimize app campaigns across platforms such as Google Ads and Apple Search Ads (ASA), applying deep knowledge of each platform's features and nuances.
  • Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report clear, concise results and recommendations to senior leadership.
  • Partner with Marketing to align PPC campaigns with broader initiatives and key retail moments (e.g., major shopping and sale events) and ensure messaging is consistent, compelling, and customer-relevant.
  • Monitor industry trends and emerging PPC technologies and techniques; provide thought leadership to the broader marketing organization.
  • Manage and mentor junior PPC team members, providing coaching, feedback, and support while contributing to broader marketing initiatives.
  • Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices.
  • Develop and manage PPC budgets to maintain profitability and comply with financial guidelines while identifying opportunities to scale and expand campaign efforts.
  • Build ad hoc testing and performance-improvement plans to achieve revenue and efficiency targets.
  • Execute ongoing optimization to improve campaign performance and identify opportunities for innovation and experimentation to stay ahead of the competition.
  • Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
  • In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need
  • PPC Strategy & Growth Orientation: Strong skill in designing and executing PPC strategies for retail categories and products that drive revenue growth, efficiency, and ROAS improvement.
  • Search & Shopping Platform Expertise: Deep hands-on expertise in Google Ads and Microsoft Advertising (Bing), including the ability to optimize search and shopping programs using platform-specific features and levers.
  • App Campaign Management: Proven ability to manage and optimize app acquisition and engagement campaigns across platforms such as Google Ads and Apple Search Ads (ASA).
  • Shopping Feed & Catalog Management: Strong skill in managing product feeds and resolving feed quality issues using feed management tools (e.g., ProductsUp) to improve shopping performance at scale.
  • Measurement, Analytics & Performance Reporting: Advanced ability to use Adobe Analytics (and related analytics tools) to monitor performance, identify trends and opportunities, and deliver clear, decision-ready reporting and recommendations to senior leadership.
  • Attribution & KPI Optimization: Working knowledge of attribution approaches and measurement platforms (e.g., Adobe, Google Analytics) with the ability to optimize across the full customer journey against KPIs such as CPA, CPI, ROAS, and ROI.
  • Testing, Experimentation & CRO: Strong skill in developing hypotheses, running structured tests (creative, formats, audiences, landing pages), and applying A/B testing and conversion-rate optimization best practices to improve results.
  • Budget & Investment Management: Ability to build and manage PPC budgets and investment plans, maintain profitability within financial guidelines, and identify opportunities to scale and expand campaign efforts.
  • Cross-Functional Partnership: Ability to collaborate effectively with Marketing, Site Merchandising, Creative, Development, and E-commerce teams to align campaigns with major retail moments and ensure consistent messaging and strong onsite conversion.
  • Leadership, Coaching & Team Development: Demonstrated ability to mentor and develop junior team members through coaching, feedback, and day-to-day guidance while contributing to broader marketing initiatives.
  • Executive Communication & Influence: Ability to lead conversations with senior leadership and cross-functional partners, present insights clearly and concisely, and influence decisions in a matrixed environment.
  • Program & Project Management: Strong skill in managing multiple campaigns and initiatives simultaneously, prioritizing effectively, and delivering outcomes against competing deadlines.
  • Strategic, Creative & Technical Problem Solving: Ability to think strategically and creatively while staying close to technical details to diagnose issues, unlock performance, and drive continuous improvement.

Who You Are
  • Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 6-plus years of related experience.
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
  • Able to work a flexible schedule based on department and company needs.

What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement

Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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About Macy's

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Macy's is proudly America's Department Store. There's a reason we've been around for 160 years. Customers come to us for fashion, value and celebration. Macy's is also known for giving back to our communities. The magic of Macy's ultimately comes alive in our stores, and our store colleagues are the ones making it happen. They provide outstanding customer service, create a memorable shopping experience, and drive sales results.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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