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Conversion Rate Optimisation Jobs in New York (NOW HIRING)

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Sr. Manager Website Optimization

New York, NY · On-site

As Website Conversion Rate Optimization Senior Manager, you will own the strategy and delivery of conversion rate optimization across our corporate website, driving measurable improvements in visitor ...

Refuel Agency

Be Seen First

SEM Consultant/Specialist

New York, NY · Remote

$1.5K - $5.0K/mo

Analytics & Optimization * Analyze campaign performance and identify opportunities for improvement. * Monitor KPIs including: * * Cost Per Click (CPC) * Click-Through Rate (CTR) * Conversion Rate ...

Enhanced

Director of Commerce

New York, NY · On-site

$150K - $175K/yr

Improve top-of-funnel conversion through continuous optimization. * Increase average order value while maintaining healthy conversion rates. * Sustain strong subscription attachment across eligible ...

Enhanced

Director of Commerce (Remote)

New York, NY · Remote

Improve top-of-funnel conversion through continuous optimization. * Increase average order value while maintaining healthy conversion rates. * Sustain strong subscription attachment across eligible ...

CMP.jobs

Email Marketing Specialist

Manhattan, NY

Implement best practices in conversion rate optimization (CRO) to maximize email performance. Qualifications: 3+ years of hands-on experience in email marketing, marketing automation, or lifecycle ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in New York

Conversion Rate Optimisation information

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in New York? For Conversion Rate Optimisation jobs in New York, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in New York look for? The top searched job categories for Conversion Rate Optimisation jobs in New York are:
What cities in New York are hiring for Conversion Rate Optimisation jobs? Cities in New York with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 20% Part Time, 1% Temporary, and 7% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Web Optimization Manager

Royal Communications Consultants Inc

Manhattan, NY • Remote

$46 - $48/hr

Full-time

Posted 18 days ago

Job description

Seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You will work closely with a data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes. 
REQUIRED SKILLS:

  • Digital Experience
  • Website Optimation
  • Conversion Rate Optimization
  • Web Analytics Platforms
  • HEAP

Job Responsibilities:

  • Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
  • Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
  • Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
  • Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.
  • Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
  • Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
  • Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
  • Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
  • Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
  • Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.


Required Skills & Experience:

  • 4+ years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
  • Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
  • Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
  • Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
  • Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
  • Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.
  • Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.
Required Education:
  • Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

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