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Conversion Rate Optimisation Jobs in Brooklyn, NY

BluZinc

Director Conversion Rate Optimization Marketing

NY · On-site +1

$180K - $200K/yr

Director Conversion Rate Optimization (eCommerce Digital Marketing, CRO, Data Analytics) USA Remote ... Please include your strongest tech stack on your resume eg optimisation testing tools, analytics ...

The Economist Group

Head of Optimisation

Manhattan, NY · On-site

$105 - $140/hr

Conversion Rate and Lifetime Value Optimisation (CRO) * Manage a cross‑functional team responsible for our conversion rate optimisation (CRO) and testing programme. * Ensure our customer journeys ...

The Economist Group

Head of Optimisation

New York, NY · On-site

$105K - $140K/yr

Conversion Rate and Lifetime Value Optimisation (CRO) * Manage a cross-functional team responsible for our conversion rate optimisation (CRO) and testing programme * Ensure our customer journeys ...

Refuel Agency

SEM Consultant/Specialist

New York, NY · Remote

$1.5K - $5.0K/mo

Analytics & Optimization * Analyze campaign performance and identify opportunities for improvement. * Monitor KPIs including: * * Cost Per Click (CPC) * Click-Through Rate (CTR) * Conversion Rate ...

Enhanced

Director of Commerce (Remote)

New York, NY · On-site +1

$150K - $175K/yr

Improve top-of-funnel conversion through continuous optimization. * Increase average order value while maintaining healthy conversion rates. * Sustain strong subscription attachment across eligible ...

Enhanced

Director of Commerce (Remote)

New York, NY · Remote

Improve top-of-funnel conversion through continuous optimization. * Increase average order value while maintaining healthy conversion rates. * Sustain strong subscription attachment across eligible ...

CMP.jobs

Email Marketing Specialist

Manhattan, NY

Implement best practices in conversion rate optimization (CRO) to maximize email performance. Qualifications: 3+ years of hands-on experience in email marketing, marketing automation, or lifecycle ...

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Conversion Rate Optimisation information

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How much do conversion rate optimisation jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for conversion rate optimisation in Brooklyn, NY is $65.72, according to ZipRecruiter salary data. Most workers in this role earn between $65.72 and $65.72 per hour, depending on experience, location, and employer.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities near Brooklyn, NY are hiring for Conversion Rate Optimisation jobs?

Cities near Brooklyn, NY with the most Conversion Rate Optimisation job openings:

Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Brooklyn, NY as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 19% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $136,695 per year, or $65.7 per hour.

Conversion Rate Optimization (CRO) Manager

Yonkers, NY • On-site

Bask and Lather Co
Health and Personal Care Stores • 1 - 10 employees
Learn more about Bask and Lather Coexternal

Full-time

Posted 21 days ago

Job description

About Bask & Lather Co.
Bask & Lather Co. is one of the fastest-growing hair care brands, dedicated to helping people achieve healthier hair through scalp-first innovation. Our products are trusted by millions of customers across Shopify, Amazon, TikTok Shop,
Walmart.com, and other digital marketplaces. As we continue to scale rapidly, we're looking for exceptional talent who thrives in a fast-paced, high-growth environment and is passionate about using data to create outstanding customer experiences.
Position Summary
We are seeking a highly analytical, customer-obsessed Conversion Rate Optimization (CRO) Manager to own and continuously improve the digital shopping experience across Bask & Lather's ecommerce ecosystem.
This role is responsible for maximizing website conversion rate, revenue per visitor, average order value, and overall customer experience through data-driven experimentation, user experience optimization, merchandising improvements, and customer behavior analysis.
The ideal candidate combines strong analytical skills with consumer psychology, UX best practices, and ecommerce expertise. Success in this role will be measured by measurable revenue growth, not simply the number of tests launched.
This is a highly visible role that partners closely with the Director of Ecommerce, Head of Growth, Marketing, Creative, Development, and Lifecycle Marketing teams to identify opportunities, prioritize initiatives, and execute experiments that drive meaningful business results.
Key Responsibilities
Own Bask & Lather's CRO Strategy
  • Develop and own the company's conversion optimization roadmap.
  • Prioritize initiatives based on customer insights, analytics, and revenue impact.
  • Build and maintain a structured experimentation program.
  • Establish best practices for continuous optimization across the ecommerce experience.
A/B Testing & Experimentation
Plan, execute, and analyze A/B and multivariate tests across:
  • Homepage
  • Collection pages
  • Product Detail Pages (PDPs)
  • Cart
  • Checkout
  • Navigation
  • Search
  • Landing pages
  • Mobile shopping experience
  • Promotional campaigns
  • Subscription flows
  • Product bundles
  • Upsell and cross-sell experiences
Customer Journey & User Experience
Continuously identify and eliminate friction throughout the customer journey by improving:
  • Mobile usability
  • Information hierarchy
  • Product discovery
  • Navigation
  • Site speed
  • Checkout experience
  • Product page layouts
  • Trust signals
  • Reviews placement
  • Product education
  • Purchase confidence
Website Analytics & Customer Insights
Analyze customer behavior using:
  • Shopify Analytics
  • GA4
  • Triple Whale
  • Microsoft Clarity
  • Heatmaps

Identify:
  • Conversion barriers
  • Drop-off points
  • Navigation issues
  • Cart abandonment opportunities
  • Mobile UX improvements
  • Revenue opportunities
Ecommerce Merchandising
Optimize:
  • Product merchandising
  • Collection organization
  • Product recommendations
  • Search experience
  • Collection filters
  • Bundles
  • Cross-sells
  • Upsells
  • Promotional messaging
  • Product badges
  • Social proof placement
Landing Page Optimization
Own the optimization of landing pages supporting:
  • Paid media
  • Influencer campaigns
  • Product launches
  • Promotional campaigns
  • Seasonal events
  • Retail launches
Cross-Functional Collaboration
Partner closely with:
  • Director of Ecommerce
  • Founder & CEO
  • Ecommerce Manager
  • Brand Marketing
  • Lifecycle Marketing
  • Creative Team
  • Development Team
  • Customer Experience
  • Operations
Reporting & Performance Measurement
Develop executive dashboards and provide weekly reporting on:
  • Conversion rate trends
  • Revenue per visitor
  • A/B test results
  • Revenue generated from experiments
  • Customer behavior insights
  • Key learnings
  • Next optimization priorities
Qualifications
Required
  • 4+ years of experience in Conversion Rate Optimization for a high-growth DTC ecommerce brand.
  • Deep experience with Shopify Plus.
  • Strong understanding of ecommerce analytics.
  • Experience planning and executing A/B testing programs.
  • Experience with GA4, Shopify Analytics, and customer behavior tools.
  • Strong understanding of UX principles and consumer psychology.
  • Proven ability to increase conversion rate and revenue through experimentation.
  • Excellent analytical and problem-solving skills.
  • Strong project management and prioritization abilities.
  • Exceptional written and verbal communication skills.
Preferred
Experience with:
  • Triple Whale
  • Microsoft Clarity
  • Intelligems
  • Shoplift
  • VWO
  • Optimizely
  • Convert
  • Dynamic Yield
  • Rebuy
  • Klaviyo
  • Postscript
  • HTML/CSS fundamentals
  • SQL or advanced analytics

Equal Employment Opportunity Statement
Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs, in accordance with applicable laws.

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