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Conversion Rate Optimisation Jobs in Indiana (NOW HIRING)

Implement conversion rate optimization (CRO) best practices. * Support marketing campaigns with web assets, forms, and promotional pages. * Ensure websites are structured to maximize organic search ...

Implement conversion rate optimization (CRO) best practices. * Support marketing campaigns with web assets, forms, and promotional pages. * Ensure websites are structured to maximize organic search ...

... the Conversion Rate Optimization (CRO) strategy including goal setting, resource allocation, and oversight of the testing roadmap across all funnels. • Drive advanced personalization and ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Traffic, conversion rate, and average order value * Identify: * Growth opportunities across ... Creation, optimization, and ongoing maintenance * Optimization of titles, bullets, A+ content ...

Traffic, conversion rate, and average order value * Identify: * Growth opportunities across ... Creation, optimization, and ongoing maintenance * Optimization of titles, bullets, A+ content ...

Traffic, conversion rate, and average order value * Identify: * Growth opportunities across ... Creation, optimization, and ongoing maintenance * Optimization of titles, bullets, A+ content ...

... conversion optimization, margin improvement, and customer engagement metrics across digital channels. * Monitor and analyze key KPIs including: Revenue growth, Conversion rate, Average order value ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Indiana? For Conversion Rate Optimisation jobs in Indiana, the most frequently searched job titles are:
Infographic showing various Conversion Rate Optimisation job openings in Indiana as of June 2026, with employment types broken down into 20% As Needed, 20% Full Time, 40% Part Time, and 20% Nights. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution.

Web Designer

Performacentric

Indianapolis, IN • Remote

Full-time

Posted 18 days ago


Job description

Location: Remote (Preferred U.S.-Based)
Employment Type: Full-Time
Company: Performacentric

About Performacentric

Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. We combine strategic consulting with practical AI implementation to help clients solve real business problems and achieve measurable results.

We are seeking a talented Web Designer who combines strong visual design skills with front-end development expertise and a solid understanding of modern digital marketing best practices.

Position Overview

As a Web Designer at Performacentric, you will be responsible for designing and building modern, responsive, high-converting websites, landing pages, and digital experiences. You will work closely with marketing, sales, and product teams to create compelling user experiences that generate leads, support customer engagement, and strengthen the Performacentric brand.

The ideal candidate possesses both creative and technical capabilities, understands how design impacts conversion rates, and can translate marketing objectives into effective digital experiences.

Key ResponsibilitiesWeb Design & User Experience
  • Design visually compelling and highly functional websites, landing pages, and digital assets.
  • Create wireframes, mockups, prototypes, and production-ready designs.
  • Develop responsive user experiences that perform seamlessly across desktop, tablet, and mobile devices.
  • Ensure designs align with Performacentric brand standards and messaging.
  • Continuously improve user experience through testing, analytics, and optimization.
Front-End Development
  • Build and maintain websites using:
    • HTML5
    • CSS3
    • Tailwind CSS
    • Vanilla JavaScript
  • Develop responsive layouts optimized for performance and accessibility.
  • Implement interactive features and user interface enhancements.
  • Optimize website speed, performance, and Core Web Vitals.
Digital Marketing Support
  • Design and build lead generation landing pages.
  • Collaborate on SEO initiatives and website content optimization.
  • Implement conversion rate optimization (CRO) best practices.
  • Support marketing campaigns with web assets, forms, and promotional pages.
  • Ensure websites are structured to maximize organic search visibility.
Collaboration & Continuous Innovation
  • Work closely with content creators, marketers, developers, and leadership.
  • Participate in design reviews and provide recommendations for website improvements.
  • Stay current on design trends, web technologies, and digital marketing best practices.
  • Contribute ideas that improve website engagement, conversion, and user satisfaction.
Required QualificationsTechnical Skills
  • Strong proficiency in:
    • HTML5
    • CSS3
    • Tailwind CSS
    • Vanilla JavaScript
  • Experience building responsive, mobile-first websites.
  • Understanding of website performance optimization.
  • Familiarity with Git and version control workflows.
  • Experience integrating forms, APIs, and third-party services.
Design Skills
  • Strong visual design portfolio demonstrating:
    • Website design
    • Landing page design
    • User experience design
    • Responsive layouts
  • Excellent understanding of:
    • Typography
    • Color theory
    • Visual hierarchy
    • User-centered design principles
  • Ability to transform business requirements into compelling digital experiences.
Marketing Knowledge
  • Understanding of:
    • SEO fundamentals
    • Conversion rate optimization
    • Lead generation strategies
    • Landing page best practices
    • Digital marketing funnels
  • Ability to design with business outcomes and conversions in mind.
Preferred Qualifications

Preference will be given to candidates with experience in:

  • Backend development concepts
  • REST API integration
  • Database design fundamentals
  • Analytics platforms such as Google Analytics
  • AI-assisted design and development tools
  • B2B SaaS or technology company environments
  • UX research and A/B testing
Desired Traits

We are looking for someone who is:

  • Creative and detail-oriented
  • Passionate about exceptional user experiences
  • Self-motivated and proactive
  • Comfortable working in a fast-paced startup environment
  • Results-driven and focused on business outcomes
  • Continuously learning and improving their craft
  • Able to balance aesthetics with performance and conversion goals
What Success Looks Like

Within your first 90 days, you will:

  • Become familiar with the Performacentric brand and digital presence.
  • Design and launch new landing pages supporting marketing campaigns.
  • Improve website user experience and performance metrics.
  • Contribute to SEO and lead generation initiatives.
  • Help create a scalable design system that supports future growth.
How to Apply

Please submit:

  • Resume
  • Portfolio showcasing website and landing page design work
  • Links to websites you have designed and/or developed
  • Brief description of your role in each project

Applications that include examples of both design work and front-end implementation will receive priority consideration.

Join Performacentric and help build the next generation of AI-powered business solutions while creating digital experiences that drive measurable business results.