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Conversion Rate Optimisation Jobs in Florida (NOW HIRING)

Three21 Creative LLC

CRM Specialist

Orlando, FL · On-site

$65K - $80K/yr

Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value. * Identify opportunities for campaign optimization and revenue growth through data-driven ...

321 The Agency

CRM Specialist

Orlando, FL · On-site

Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value. * Identify opportunities for campaign optimization and revenue growth through data-driven ...

ReturnPro

Digital Marketing Manager ONSITE

Aventura, FL · On-site

Lead conversion rate optimization through landing page testing, journey analysis, A/B experimentation. Partner with the website manager and designer to prioritize what actually moves the needle. Find ...

ReturnPro

Digital Marketing Manager ONSITE

Aventura, FL · On-site

Lead conversion rate optimization through landing page testing, journey analysis, A/B experimentation. Partner with the website manager and designer to prioritize what actually moves the needle. Find ...

Lovibond

Website Administrator

Sarasota, FL

$60K - $70K/yr

Implement A/B testing and conversion rate optimization (CRO) initiatives * Maintain website security, backups, and updates in coordination with IT * Review server and data transfer logs; perform ...

MDVIP

Manager, Search Engine Marketing

Boca Raton, FL · On-site

Experience with landing page testing and conversion rate optimization initiatives * Familiarity with automation tools, scripts, or advanced reporting/dashboarding platforms such as Looker Studio or ...

EnthuZiastic

Growth Hacker - Remote

Hialeah, FL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Fort Myers, FL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Orlando, FL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Lake Worth, FL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Melbourne, FL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Tallahassee, FL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Florida? For Conversion Rate Optimisation jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Florida look for? The top searched job categories for Conversion Rate Optimisation jobs in Florida are:
What cities in Florida are hiring for Conversion Rate Optimisation jobs? Cities in Florida with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you

CRM Specialist

Three21 Creative LLC

Orlando, FL • On-site

$65K - $80K/yr

Full-time

Posted 5 days ago

Job description

CRM Specialist
ABOUT THE ROLE
As a CRM Specialist at 321, you will be the technical architect and strategic advisor for our clients' customer relationship management systems. You'll design, implement, and optimize CRM solutions that drive measurable business growth through sophisticated automation, segmentation, and campaign management. Working across diverse industries and CRM platforms, you'll transform how our clients nurture leads, engage customers, and scale their revenue operations.
This role combines technical expertise with strategic thinking, requiring deep knowledge of CRM platforms, marketing automation, and data-driven customer journey optimization. You'll be energized by solving complex business challenges through innovative CRM solutions and staying at the forefront of automation and AI-powered marketing technology.
WHAT YOU'LL DO
CRM Strategy & Implementation
  • Lead the setup, configuration, and optimization of CRM systems for new and existing clients across multiple industries.
  • Design and implement comprehensive sales funnels, lead nurturing sequences, and customer lifecycle campaigns.
  • Develop sophisticated segmentation strategies and automated workflows that align with client business objectives and customer behaviors.
  • Create and maintain CRM integrations with third-party tools, websites, and marketing platforms to ensure seamless data flow.

Campaign Development & Management
  • Build and manage multi-touch marketing campaigns including email sequences, SMS campaigns, and automated follow-up systems.
  • Develop A/B testing strategies for campaign optimization, analyzing performance metrics to drive continuous improvement.
  • Create dynamic content and personalization strategies based on customer data and behavioral triggers.
  • Implement lead scoring models and qualification processes to improve sales team efficiency and conversion rates.

Client Consulting & Support
  • Serve as the primary CRM expert for assigned client accounts, providing strategic guidance on platform capabilities and best practices.
  • Conduct training sessions and workshops for client teams on CRM usage, campaign management, and performance analysis.
  • Troubleshoot technical issues, optimize system performance, and recommend platform upgrades or migrations when needed.
  • Collaborate with internal teams to ensure CRM strategies align with broader marketing campaigns and business objectives.

Data Management & Analytics
  • Maintain data hygiene standards, including list management, duplicate removal, and compliance with privacy regulations.
  • Create comprehensive reporting dashboards and provide regular performance analysis to clients and internal stakeholders.
  • Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value.
  • Identify opportunities for campaign optimization and revenue growth through data-driven insights.

WHAT YOU HAVE
  • 4+ years of hands-on experience with CRM platforms and marketing automation systems.
  • Preferred: Demonstrated expertise with High Level CRM (GoHighLevel) and Salesforce, including funnel building, automation setup, and advanced feature utilization.
  • Broad knowledge of major CRM platforms such as HubSpot, Adobe, ActiveCampaign, Klaviyo, Mailchimp, or similar systems.
  • Strong understanding of email marketing best practices, deliverability optimization, and compliance requirements (CAN-SPAM, GDPR).
  • Experience with API integrations, webhook configurations, and third-party tool connections.
  • Proficiency in HTML/CSS for email template customization and landing page optimization.
  • Analytical mindset with experience in campaign performance analysis and conversion rate optimization.
  • Excellent project management skills with the ability to handle multiple client accounts simultaneously.
  • Strong communication skills for client training, troubleshooting, and strategic consultation.
  • Proficiency in Google Suite, project management tools, and marketing analytics platforms.
  • Detail-oriented approach with a passion for process optimization and system efficiency.

REPORTING STRUCTURE
This position reports to the SVP of Strategy. This position works collaboratively with Client Strategists and Project Managers across client accounts.

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