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Conversion Rate Optimisation Jobs in Florida (NOW HIRING)

FirmPilot

WordPress Landing Page Manager

Miami, FL

We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...

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FirmPilot

WordPress Landing Page Manager

Miami, FL · On-site

We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...

Talking Parents

Lead Web Designer

Fort Walton Beach, FL · On-site

$70K - $80K/yr

Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Florida

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Florida? For Conversion Rate Optimisation jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Florida look for? The top searched job categories for Conversion Rate Optimisation jobs in Florida are:
What cities in Florida are hiring for Conversion Rate Optimisation jobs? Cities in Florida with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Florida as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Conversion Rate Optimization (CRO) Specialist

Miami Dolphins and Hard Rock Stadium

Miami Gardens, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

Conversion Rate Optimization (CRO) Specialist
Department: Marketing
Direct Supervisor: Director, Digital Product
Status: Full-time
Summary:
The Conversion Rate Optimization (CRO) Specialist will play a critical role in the experimentation and optimization program across our digital properties - including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open. This role turns user behavior into measurable revenue and engagement gains, auditing UI/UX, identifying friction in key conversion paths, designing and running A/B and multivariate tests, and translating results into clear recommendations.
Location:
  • This is a full-time position based on-site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities:
  • Maintain and execute the experimentation roadmap of test hypotheses across web and mobile app, balancing quick wins against higher-impact structural changes.
  • Design and execute A/B and multivariate tests end to end - hypothesis, success metrics, audience targeting, QA, launch, and statistical analysis - across ticketing, e-commerce, lead-gen, and content surfaces.
  • Conduct UI/UX and heuristic reviews of websites and the mobile app, identifying usability friction and conversion blockers, and grounding findings in analytics, session recordings, and heatmaps.
  • Analyze user behavior through funnel analysis, segmentation, heatmapping, and session replay to surface where and why users drop off.
  • Translate data into recommendations. Produce clear, prioritized, business-focused write-ups and presentations that connect findings to revenue, engagement, and the customer experience.
  • Partner cross-functionally with UX/UI, web content, brand, sales, and engineering to scope, ship, and measure changes.
  • Build personalization and targeting strategies to tailor experiences by audience (e.g., new vs. returning fans, single-game vs. season-ticket holders, hospitality prospects).
  • Define and report on CRO KPIs - conversion rate, AOV, funnel completion, bounce/exit, revenue per visitor - and maintain dashboards that keep stakeholders aligned on impact.
  • Champion a culture of testing, documenting learnings (wins and losses) so insights compound over time rather than getting re-learned.
  • Stay current on CRO, UX, accessibility, and experimentation best practices, and bring new tools and methods to the team

Qualifications:
  • 3+ years in conversion rate optimization, UX/product analytics, and web growth
  • Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
  • Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
  • Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
  • Ability to evaluate UI/UX critically and articulate the "why" behind recommendations
  • Excellent communication and storytelling skills
  • Comfort working across both desktop web and native mobile app environments
  • Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
  • Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
  • Basic knowledge of HTML/CSS
  • Experience with personalization and audience-targeting tools
  • Familiarity with accessibility standards and how they intersect with UX
  • Experience with Agile methodologies and project management tools like Wrike or Jira

Featured Benefits:
  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

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