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Conversion Rate Optimisation Jobs in Florida (NOW HIRING)

Talking Parents

Lead Web Designer

Fort Walton Beach, FL · On-site

$70K - $80K/yr

Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...

EAir LLC

Web Designer

Miami, FL · On-site

Familiarity with conversion rate optimization (CRO) * Graphic design skills (Adobe Suite, Figma, or similar tools) * Experience working with marketing teams or B2B companies To Apply: Please submit ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Florida? For Conversion Rate Optimisation jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Florida look for? The top searched job categories for Conversion Rate Optimisation jobs in Florida are:
What cities in Florida are hiring for Conversion Rate Optimisation jobs? Cities in Florida with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Conversion Rate Optimization Analyst (S)

Conversion Rate Optimization Analyst (S)

Brigham Young University-Hawaii

Miami Beach, FL

$16 - $18/hr

Part-time

Posted 18 days ago

Job description

Students may only have 5 open job applications at a time.

Work Experience:

Intermediate (Developing Skills)

Work Experience Description:

Ideal for students who have begun gaining relevant experience and are building their skills through internships, part-time jobs, or significant projects. Typically aimed at sophomores or juniors who have completed a combination of introductory and advanced coursework.

Department Name

PCC Marketing - Ecommerce

Position Scope

  • Supports conversion rate optimization efforts across landing pages, product pages, cart, checkout, and other key ecommerce experiences - analyzing performance and identifying friction points that reduce conversion.
  • Develops test hypotheses grounded in customer behavior data, funnel performance metrics, business goals, and identied friction points across digital properties.
  • Assists with A/B and multivariate test setup, quality assurance (QA), monitoring, and documentation to ensure experiments are accurate, reliable, and properly tracked.
  • Analyzes web and ecommerce funnel performance to identify opportunities to improve conversion rates, revenue outcomes, and overall customer experience.

Required Qualifications

  • Hands-on experience analyzing landing pages, product pages, cart, checkout, or other ecommerce conversion paths.
  • Familiar with CRO, experimentation, personalization, or web testing tools (such as Optimizely, VWO, Google Optimize, or equivalent).
  • Exposure to test design, hypothesis development, funnel analysis, or experiment result interpretation in a real-world or academic setting.
  • Interest in using data and customer behavior insights to improve digital experiences and business outcomes.
  • Prior experience in travel, tourism, hospitality, attractions, or other guest-focused consumer businesses.

Must attach resume and current semester class schedule (weekly view).

Base Rate Per Hour

$16.00


Work Schedule
19 hours; M-F


Approximate starting hourly rate:

$16.00 - $18.00


The wage offered could be above or below range based on education and experience as it relates to the job description.


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