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Conversion Marketing Jobs (NOW HIRING)

Brady

Marketing Automation Specialist

Milwaukee, WI

$59K - $80K/yr

Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

EmpowerHome Team

Vice President Of Marketing

Chantilly, VA · On-site

$100K - $150K/yr

This role does not own sales conversion or client-service execution. However, the VP of Marketing will work closely with sales, inside sales, operations, and executive leadership to determine whether ...

Socket.dev

Head of Growth Marketing

Manhattan, NY · On-site

$180 - $240/hr

Own our website and conversion strategy, continuously improving visitor-to-pipeline performance ... Marketing-sourced pipeline * Website traffic and conversion rate * Paid campaign performance and ...

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How much do conversion marketing jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for conversion marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are some common challenges conversion marketing professionals face when optimizing digital campaigns?

Conversion marketing professionals often encounter challenges such as balancing the need for rapid experimentation with maintaining brand consistency, interpreting complex data to identify actionable insights, and staying updated with evolving digital tools and consumer behaviors. Additionally, they must collaborate closely with content creators, designers, and developers to implement effective A/B tests and landing page optimizations. Success in this role requires adaptability, strong analytical skills, and clear communication across cross-functional teams.

What is the difference between Conversion Marketing vs Digital Marketing Specialist?

AspectConversion MarketingDigital Marketing Specialist
Primary FocusOptimizing user actions to increase conversionsDeveloping and executing digital marketing campaigns
Skills & CertificationsAnalytics, CRO tools, A/B testingSEO, SEM, content creation, social media
Work EnvironmentData-driven, analytics platforms, website optimizationMarketing campaigns, content management systems
Industry UsageeCommerce, SaaS, online servicesRetail, tech, agencies

Conversion Marketing focuses on improving website performance to turn visitors into customers, using analytics and testing. Digital Marketing Specialists create and manage broader online campaigns across multiple channels. While both roles overlap in digital skills, Conversion Marketing is more specialized in conversion optimization techniques.

What are the key skills and qualifications needed to thrive as a conversion marketing specialist?

To thrive as a Conversion Marketing Specialist, you need strong analytical skills, a solid grasp of digital marketing principles, and experience with A/B testing and conversion rate optimization (CRO) strategies, often backed by a degree in marketing or a related field. Familiarity with tools like Google Analytics, Optimizely, Unbounce, and marketing automation platforms is typically required, along with relevant certifications such as Google Analytics Individual Qualification (GAIQ). Excellent communication, creativity, and problem-solving abilities help you craft compelling messages and collaborate across teams to drive results. These skills and qualities are essential for maximizing ROI, improving user experiences, and achieving measurable business growth.

What is an example of conversion marketing?

Conversion marketing involves strategies aimed at turning website visitors into customers or leads. An example is using targeted landing pages with clear calls-to-action and A/B testing to optimize conversion rates, which are key skills for a conversion marketing professional.
More about Conversion Marketing jobs
What job categories do people searching Conversion Marketing jobs look for? The top searched job categories for Conversion Marketing jobs are:
Conversion Marketing jobs near you
Infographic showing various Conversion Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Marketing Automation Specialist

Brady

Milwaukee, WI

$59K - $80K/yr

Full-time

Re-posted 28 days ago

Brady Corporation rating

9.3

Company rating: 9.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

  • Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness
  • CRM/CDP: Leverage data across multiple data sources for better targeting and personalization
  • Selection: Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms
  • Segmentation: Deeply understand Brady's customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages
  • Testing and Automation: Continuously test and optimize processes to improve ROI
  • Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
  • Sales Enablement Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
  • Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources
  • Account-Based Marketing (ABM): Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts

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