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Conversion Marketing Jobs (NOW HIRING)

NBT Bank

Brand Marketing Specialist

Norwich, NY

$62K - $79K/yr

Knowledge of awareness, engagement and conversion marketing principles-including compliance requirements related to NBT Bank and its affiliates. * Demonstrates strong written and verbal communication ...

NBT Bank

Brand Marketing Specialist

Norwich, NY · On-site

$62K - $79K/yr

Knowledge of awareness, engagement and conversion marketing principles-including compliance requirements related to NBT Bank and its affiliates. * Demonstrates strong written and verbal communication ...

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Conversion Marketing information

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How much do conversion marketing jobs pay per hour?

As of Jun 8, 2026, the average hourly pay for conversion marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are some common challenges conversion marketing professionals face when optimizing digital campaigns?

Conversion marketing professionals often encounter challenges such as balancing the need for rapid experimentation with maintaining brand consistency, interpreting complex data to identify actionable insights, and staying updated with evolving digital tools and consumer behaviors. Additionally, they must collaborate closely with content creators, designers, and developers to implement effective A/B tests and landing page optimizations. Success in this role requires adaptability, strong analytical skills, and clear communication across cross-functional teams.

What is conversion marketing?

Conversion marketing is a digital marketing strategy focused on encouraging website visitors or users to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form. The primary goal is to increase the percentage of visitors who complete these desired actions, often referred to as 'conversions.' Conversion marketers use techniques like A/B testing, personalized messaging, and user experience optimization to improve conversion rates. By analyzing user behavior and continuously refining campaigns, they help businesses maximize the return on their marketing investments.

What is the difference between Conversion Marketing vs Digital Marketing Specialist?

AspectConversion MarketingDigital Marketing Specialist
Primary FocusOptimizing user actions to increase conversionsDeveloping and executing digital marketing campaigns
Skills & CertificationsAnalytics, CRO tools, A/B testingSEO, SEM, content creation, social media
Work EnvironmentData-driven, analytics platforms, website optimizationMarketing campaigns, content management systems
Industry UsageeCommerce, SaaS, online servicesRetail, tech, agencies

Conversion Marketing focuses on improving website performance to turn visitors into customers, using analytics and testing. Digital Marketing Specialists create and manage broader online campaigns across multiple channels. While both roles overlap in digital skills, Conversion Marketing is more specialized in conversion optimization techniques.

What are the key skills and qualifications needed to thrive as a Conversion Marketing Specialist, and why are they important?

To thrive as a Conversion Marketing Specialist, you need strong analytical skills, a solid grasp of digital marketing principles, and experience with A/B testing and conversion rate optimization (CRO) strategies, often backed by a degree in marketing or a related field. Familiarity with tools like Google Analytics, Optimizely, Unbounce, and marketing automation platforms is typically required, along with relevant certifications such as Google Analytics Individual Qualification (GAIQ). Excellent communication, creativity, and problem-solving abilities help you craft compelling messages and collaborate across teams to drive results. These skills and qualities are essential for maximizing ROI, improving user experiences, and achieving measurable business growth.
More about Conversion Marketing jobs
What states have the most Conversion Marketing jobs? States with the most job openings for Conversion Marketing jobs include:
What job categories do people searching Conversion Marketing jobs look for? The top searched job categories for Conversion Marketing jobs are:
Conversion Marketing jobs near you
Infographic showing various Conversion Marketing job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Marketing Automation Specialist

Marketing Automation Specialist

Brady Corporation

Milwaukee, WI • On-site

$59K - $80K/yr

Full-time

Posted 28 days ago

Brady Corporation rating

9.2

Company rating: 9.2 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.
  • Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness
  • CRM/CDP: Leverage data across multiple data sources for better targeting and personalization
  • Selection: Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms
  • Segmentation: Deeply understand Brady's customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages
  • Testing and Automation: Continuously test and optimize processes to improve ROI
  • Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
  • Sales Enablement Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
  • Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources
  • Account-Based Marketing (ABM): Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts

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