Have 2-5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing - you understand the full funnel and can operate across it.
Are fluent in HubSpot and Salesforce, comfortable in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech - and can learn new platforms fast.
Have hands-on experience designing campaigns with automation logic: triggers, branching, enrollment criteria, suppression lists - you think in workflows, not just copy.
Write sharp, on-brand 1:1 communications - emails, chat scripts, call talk tracks - that sound human, land with the right persona, and drive action.
Understand ABM principles and can execute account-based plays that coordinate across channels and align with sales priorities.
Have demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders.
Are AI-native. You use Claude, Cowork, or comparable AI tools daily across your workflows - outreach drafting, lead research, campaign design, reporting, personalization. This is a requirement, not a nice-to-have.
Can navigate complex B2B sales cycles, technical products, and large organizations - driving work forward with imperfect information.
Are a cross-functional operator who builds strong working relationships with sales, marketing ops, design, and product teams.
Have a high bar for quality but know how to balance polish with velocity to hit your numbers.
Are energized by experimentation - you don't rely on one winning email, you build diversified playbooks and test iteratively.