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Content Writer Jobs in Middleton, WI (NOW HIRING)

Demco

Marketing Communications Writer

Madison, WI · On-site +1

Communications Strategy & Content * Develop communication strategies, messaging frameworks, and content approaches that translate business and marketing objectives into clear, compelling ...

Varsity Tutors

Viral Content Creation Tutor

Madison, WI · Remote

$18 - $40/hr

Ability to explain virality mechanics, hook writing, and content repurposing while preparing students for content creation careers and personal brand building. * Conceptual Teaching & Problem-Solving:

ASI Systems Engineering

GMP Technical Writer

Madison, WI · On-site

$50 - $70/hr

GMP Technical Writer Contract: 6+ months with strong potential for contract-to-hire Location ... Apply strong attention to detail and criticalthinking when reviewing technical content for accuracy ...

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How much do content writer jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for content writer in Middleton, WI is $40.60, according to ZipRecruiter salary data. Most workers in this role earn between $23.65 and $46.54 per hour, depending on experience, location, and employer.

What is a content writer?

A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.

What does a content writer do?

A Content Writer is responsible for creating written material for websites, blogs, social media, marketing campaigns, and other digital or print platforms. Their primary duties include researching topics, writing engaging and accurate content, and editing their work to ensure clarity, grammar, and adherence to a specific style or brand voice. Content Writers may also optimize their writing for search engines (SEO) and collaborate with editors, designers, or marketing teams to deliver effective messaging. Their work is essential in helping organizations communicate with their audience, build brand awareness, and achieve business goals.

What are the key skills and qualifications needed to thrive as a content writer, and why are they important?

To thrive as a Content Writer, you need excellent writing, editing, and research skills, often supported by a relevant degree or portfolio of published work. Familiarity with content management systems (CMS), SEO tools, and basic HTML is typically required. Creativity, adaptability, and strong time management help writers produce engaging and on-brand content within deadlines. These skills ensure high-quality, search-optimized content that meets audience needs and drives organizational goals.

What are some common challenges content writers face when working with multiple stakeholders, and how can they effectively manage feedback?

Content writers often collaborate with marketing teams, subject matter experts, and editors, each with their own perspectives and objectives. Balancing these inputs can be challenging, especially when feedback is conflicting or unclear. Effective content writers manage this by maintaining open communication, clarifying objectives early on, and keeping a version control system for drafts. They also prioritize feedback based on project goals and leverage their editorial judgment to create cohesive, audience-focused content.

What is the difference between Content Writer vs Copywriter?

AspectContent WriterCopywriter
Primary FocusCreating informative, engaging content for websites, blogs, and articlesCrafting persuasive, sales-oriented copy for advertisements and marketing materials
Skills & CredentialsStrong research, SEO knowledge, good writing skillsPersuasive writing, marketing understanding, creativity
Work EnvironmentWebsites, blogs, online publicationsAdvertising agencies, marketing departments, branding firms
Industry UsageUsed across digital content platformsPrimarily in advertising and marketing campaigns

While both Content Writers and Copywriters create written content, Content Writers focus on informative and engaging articles or blog posts, whereas Copywriters specialize in persuasive content aimed at driving sales or conversions. Understanding these differences helps employers and job seekers target the right roles and skills.

How to get hired as a content writer?

To get hired as a content writer, build a strong portfolio showcasing your writing skills, gain experience through freelance projects or internships, and develop proficiency in relevant tools like SEO and content management systems. Networking and applying to job listings on platforms like LinkedIn or specialized writing job boards can also improve your chances.
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For Content Writer jobs in Middleton, WI, the most frequently searched job titles are:

What cities near Middleton, WI are hiring for Content Writer jobs?

Cities near Middleton, WI with the most Content Writer job openings:

Content Writer jobs near you
Infographic showing various Content Writer job openings in Middleton, WI as of August 2026, with employment types broken down into 1% Internship, 73% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 77% Physical, 3% Hybrid, and 20% Remote job distribution, with an average salary of $84,450 per year, or $40.6 per hour.

Marketing Communications Writer

Madison, WI • On-site, Remote

Demco, Inc.
See more jobs at Demco, Inc.external

Full-time

Posted 4 days ago

Job description

OUR COMPANY

For more than 120 years, Demco has been an industry-leading learning environments company with a single goal: empower every learner to reach their maximum potential. We continuously evolve our products and services to meet the changing needs of schools and libraries, and we proudly give back to the communities we serve.  Our coworkers thrive knowing their work directly supports the library and education community, helping create spaces where students discover, grow, and succeed.

JOB DESCRIPTION

The Marketing Communications Writer III develops communication strategies and compelling content that advance Demco's brand and business objectives. This role serves as a lead writer and steward of Demco's brand voice across marketing, product, corporate, and internal communications. Working closely with campaign managers, designers, and business leaders, this position translates complex information into clear, engaging messaging and content across digital and print channels.

The ideal candidate is an exceptional writer and editor with strong strategic judgment, excellent project management skills, and the ability to adapt messaging for different audiences and channels. This person is a self-starter who thrives in a fast-paced, collaborative environment and demonstrates a commitment to Demco's core values.

This is a remote position with a preference for candidates based in Madison, WI who can come onsite for key meetings, but open to candidates in the Central time zone.

Communications Strategy & Content

  • Develop communication strategies, messaging frameworks, and content approaches that translate business and marketing objectives into clear, compelling communications for target audiences.
  • Write marketing and corporate communications at an expert level across long- and short-form formats, including presentations, social media, product copy, sales collateral, digital advertising, customer testimonials, and other content as assigned.
  • Collaborate with marketing managers, designers, and internal stakeholders to research, develop, write, and execute relevant, engaging content while maintaining brand consistency across digital and print channels.
  • Edit and review content created by others within the marketing team, providing guidance to strengthen messaging, voice, clarity, and quality.
  • Apply SEO and content optimization best practices to web product descriptions, blog content, and other digital content to improve visibility and search performance.
  • Develop and execute A/B and multivariate testing strategies for marketing copy, using results to refine messaging, improve audience engagement, and maximize campaign performance.
  • Track and analyze content and campaign performance metrics, translate data into actionable insights, and continuously optimize copy and messaging against defined marketing and business objectives.
  • Leverage AI-enabled tools to evaluate and optimize marketing copy for audience relevance, brand alignment, engagement, conversion, and other strategic objectives.

Project Management & Team Collaboration

  • Manage multiple communications projects and priorities, balancing timelines, stakeholder needs, and changing business demands.
  • Mentor and coach team members to strengthen writing and communications capabilities.

QUALIFICATIONS

  • Bachelor's degree in journalism, English, communications, marketing, or a related field preferred; equivalent relevant experience may be considered.
  • 8+ years of professional writing and communications experience; e-commerce and advertising experience highly desirable.
  • Demonstrated ability to leverage AI-enabled tools, performance insights, and testing to evaluate the effectiveness of marketing copy and optimize messaging against defined audience and business objectives.
  • Exceptional writing and editing skills with a diverse portfolio or work samples spanning long- and short-form content, social media, creative marketing copy, product descriptions, and corporate communications.
  • Strong working knowledge of AP style and the ability to adapt voice, tone, and messaging for different audiences and channels.
  • Proven experience in content writing, marketing communications, communications strategy, or corporate communications.
  • Strong project management skills; experience with project management and/or proofing platforms preferred.
  • Experience with content management systems (CMS), marketing automation platforms, and digital content optimization practices.
  • Strong verbal communication and stakeholder management skills, with the ability to collaborate effectively across functions and organizational levels.
  • Analytical mindset with keen attention to detail and sound editorial judgment.

Portfolio or professional writing samples are required with application and should demonstrate a range of work across marketing, digital, long- and short-form, and/or corporate communications.

Apply