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Content Writer Jobs in Merrick, NY (NOW HIRING)

Thera

Content Creator (Copy Writer)

New York, NY · On-site +1

$70K - $90K/yr

Content Creator (Copy Writer), Thera (NYC preferred, US-only) Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually ...

Perplexity

Writer

New York, NY · On-site

$150K - $190K/yr

You will lead our content strategy, development, and copywriting. We want to create a brand that - if you want to build the foundation of content from 0 to 1, have a passion for AI, and love writing ...

Triwill Group

Senior Content Marketer

Manhattan, NY · On-site

$150 - $200/hr

A sharp writer and editor with a knack for turning complex topics into content people actually want to read and engage with. * An audience-first marketer who balances creativity, craft, and data to ...

Valnet Concept

TheTravel | News Writer

New York, NY · On-site +1

Follow TheTravel's Editorial Guidelines to produce unique, high-quality content. * Meet tight ... Please note that a writing evaluation may be required as part of our application process. TheTravel ...

Animalz

Senior Content Marketer, SEO

New York, NY · Remote

$70K/yr

This is a writing-first role. About 70% of your time will be spent researching and writing content yourself--work that calls for real research, original thinking, and craft. On the SEO team, that ...

Animalz

Senior Content Marketer, SEO

New York, NY · Remote

This is a writing-first role. About 70% of your time will be spent researching and writing content yourself-work that calls for real research, original thinking, and craft. On the SEO team, that ...

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All JobsContent Writer JobsContent Writer Jobs in Merrick, NY

Content Writer information

See Merrick, NY salary details

$14

$41

$101

How much do content writer jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for content writer in Merrick, NY is $41.43, according to ZipRecruiter salary data. Most workers in this role earn between $24.13 and $47.50 per hour, depending on experience, location, and employer.

What is a content writer?

A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.

What does a content writer do?

A Content Writer is responsible for creating written material for websites, blogs, social media, marketing campaigns, and other digital or print platforms. Their primary duties include researching topics, writing engaging and accurate content, and editing their work to ensure clarity, grammar, and adherence to a specific style or brand voice. Content Writers may also optimize their writing for search engines (SEO) and collaborate with editors, designers, or marketing teams to deliver effective messaging. Their work is essential in helping organizations communicate with their audience, build brand awareness, and achieve business goals.

What are the key skills and qualifications needed to thrive as a content writer, and why are they important?

To thrive as a Content Writer, you need excellent writing, editing, and research skills, often supported by a relevant degree or portfolio of published work. Familiarity with content management systems (CMS), SEO tools, and basic HTML is typically required. Creativity, adaptability, and strong time management help writers produce engaging and on-brand content within deadlines. These skills ensure high-quality, search-optimized content that meets audience needs and drives organizational goals.

What are some common challenges content writers face when working with multiple stakeholders, and how can they effectively manage feedback?

Content writers often collaborate with marketing teams, subject matter experts, and editors, each with their own perspectives and objectives. Balancing these inputs can be challenging, especially when feedback is conflicting or unclear. Effective content writers manage this by maintaining open communication, clarifying objectives early on, and keeping a version control system for drafts. They also prioritize feedback based on project goals and leverage their editorial judgment to create cohesive, audience-focused content.

What is the difference between Content Writer vs Copywriter?

AspectContent WriterCopywriter
Primary FocusCreating informative, engaging content for websites, blogs, and articlesCrafting persuasive, sales-oriented copy for advertisements and marketing materials
Skills & CredentialsStrong research, SEO knowledge, good writing skillsPersuasive writing, marketing understanding, creativity
Work EnvironmentWebsites, blogs, online publicationsAdvertising agencies, marketing departments, branding firms
Industry UsageUsed across digital content platformsPrimarily in advertising and marketing campaigns

While both Content Writers and Copywriters create written content, Content Writers focus on informative and engaging articles or blog posts, whereas Copywriters specialize in persuasive content aimed at driving sales or conversions. Understanding these differences helps employers and job seekers target the right roles and skills.

How to get hired as a content writer?

To get hired as a content writer, build a strong portfolio showcasing your writing skills, gain experience through freelance projects or internships, and develop proficiency in relevant tools like SEO and content management systems. Networking and applying to job listings on platforms like LinkedIn or specialized writing job boards can also improve your chances.
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What cities near Merrick, NY are hiring for Content Writer jobs?

Cities near Merrick, NY with the most Content Writer job openings:

Content Writer jobs near you
Infographic showing various Content Writer job openings in Merrick, NY as of August 2026, with employment types broken down into 1% Internship, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 72% Physical, 4% Hybrid, and 24% Remote job distribution, with an average salary of $86,167 per year, or $41.4 per hour.

SEO & AI Search Content Writer - Commercial Insurance

Geico

New York, NY • On-site

Full-time

Posted 3 days ago

New

GEICO rating

8.1

Company rating: 8.1 out of 10

Based on 368 frontline employees who took The Breakroom Quiz

160th of 315 rated insurance

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking a skilled SEO & AI Search Content Writer to join our team with a focus on the Commercial Insurance sector. This role combines expertise in storytelling, digital marketing, and the strategic use of AI-assisted tools to produce high-impact, high-quality content that drives traffic, engagement, and conversions for our Commercial business initiatives.

As a key member of the SEO team, you will leverage advanced AI tools, to augment your copywriting talents, enabling the creation of scalable, personalized, and data-driven content. This role emphasizes the integration of AI to enhance ideation, streamline workflows, and optimize content performance, ensuring alignment with GEICO's brand voice, marketing objectives, and evolving industry standards.

In addition to driving traditional SEO strategies, this role will focus on advancing GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) initiatives, ensuring content is structured to meet modern search intent and deliver value across emerging search platforms. You will collaborate closely with designers, marketers, and cross-functional teams to create content that not only ranks well but also resonates with audiences in a competitive digital landscape.

Reporting to the Director of Marketing Strategy, SEO, the SEO & AI Search Content Writer will operate in a collaborative environment, utilizing cutting-edge tools, technologies, and insights to maintain GEICO's leadership in the digital Commercial Insurance space. This position is ideal for candidates who are passionate about blending creativity with technology and have a proven track record in SEO and AI Search-driven content creation.

Key Responsibilities

  • Content Development and Optimization: Create and deliver high-quality, strategic copy for the Commercial insurance business, including landing pages, blog posts, long-form SEO articles and more, tailored to the target audience.

  • AI Integration: Utilize AI-powered tools to streamline content creation workflows, generate ideas, and optimize outputs while maintaining brand voice and high-quality standards.

  • SEO and GEO/AEO Strategy: Develop content that adheres to traditional SEO principles (e.g., keyword optimization, on-page SEO) and incorporate emerging GEO/AEO strategies to meet search intent and perform effectively on voice search and answer engines.

  • Performance Analysis: Track, analyze, and report on the performance of Commercial insurance-focused SEO content efforts. Use data-driven insights to refine strategies, improve results, and adapt messaging based on customer behavior and search trends.

  • Content Optimization: Review and refine AI-generated content for tone, consistency, and effectiveness, ensuring all outputs meet brand, high-quality, and SEO and GEO/AEO standards.

  • Trend Monitoring: Stay informed about Google algorithm updates, AI advancements, and trends in the commercial insurance SEO ecosystem. Assess risks and opportunities specific to the sector and apply best practices to maintain a competitive content edge.

  • Process Improvement: Identify and implement opportunities to enhance content creation workflows, including refining AI prompts, developing reusable frameworks, and establishing structured processes for efficiency and scalability.

  • Brand Alignment: Ensure all content adheres to GEICO's brand guidelines, voice, and messaging standards while addressing the unique needs of the Commercial insurance audience.

  • Collaboration: Partner with Marketing, Product, and cross-functional teams to support content creation, content planning, and execution timelines, ensuring alignment with overall business objectives and legal compliance.

  • Data-Driven Experimentation: Foster a data-informed culture by testing new content ideas within the Commercial insurance space, gathering insights, and implementing scalable solutions to drive business growth.

  • Workflow Coordination: Facilitate the creation and publication of online articles and digital content by collaborating with cross-functional teams, managing workflows, uploading content to the internal CMS when needed, and ensuring timely delivery in alignment with brand and SEO standards.

Key Qualifications:

  • Experience: 4-6 years of professional copywriting experience, preferably within an agency or in-house creative team, with a strong portfolio showcasing diverse work across digital formats.

  • SEO Expertise: Proven experience in creating SEO-driven content, including keyword optimization, on-page SEO, and a solid understanding of search intent, topical depth, and structured formatting.

  • AEO Expertise: Strong understanding of emerging GEO and AEO strategies, with experience in optimizing content for LLMs, structuring information to align with answer engine algorithms, and meeting modern search intent.

  • AI Proficiency: Demonstrated experience using AI-powered tools to enhance content creation workflows, ideation, and optimization.

  • Content Strategy: Strong ability to translate marketing briefs and strategic concepts into clear, engaging, and impactful written content tailored to specific audience needs.

  • Analytical Skills: Experience tracking and analyzing content performance metrics, with the ability to derive actionable insights to refine strategies and improve results.

  • Collaboration: Proven ability to work effectively in cross-functional teams, collaborating with designers, marketers, and SEO specialists to achieve campaign objectives.

  • Technical Knowledge: Understanding of Google algorithm updates, SEO trends, and the Commercial Insurance SEO ecosystem, with the ability to assess risks and opportunities.

  • Attention to Detail: Exceptional proofreading and editing skills, ensuring all content meets brand, high-quality, and SEO standards.

  • Project Management: Ability to manage multiple projects and deadlines in a fast-paced environment, ensuring timely delivery of high-quality content.

  • Education: Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent work experience.

  • Adaptability: A proactive mindset with the ability to stay ahead of industry trends, AI advancements, and evolving SEO/GEO/AEO practices.

Core Competencies:

  • Drives Results Through Content: You take ownership of content goals, crafting high-quality, strategic copy that drives measurable outcomes and supports Commercial Insurance growth.

  • Creative and Adaptable Storytelling: You embrace innovation and adapt your writing style to meet evolving SEO, GEO and AEO trends, creating specialized content solutions for Commercial Insurance challenges.

  • Audience-Centric Writing: You prioritize the needs of Commercial buyers, crafting content that aligns with their search behaviors, intentions, and decision-making processes.

  • Collaborative Content Development: You excel in cross-functional environments, working closely with teams to integrate content seamlessly into broader Commercial-focused strategies.

  • Data-Informed Content Strategy: You leverage analytics to refine content performance, using data-driven insights to optimize messaging and advocate for impactful SEO, GEO & AEO initiatives in the Commercial Insurance space.

Location: Bethesda or NYC; this is a hybrid role with a 3-day in office requirement


Annual Salary

$91,225.00 - $141,450.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.


At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company:Protecting customers through life's twists and turns with innovation and integrity.

Great Careers:Personalized development programs, mentorship, and certification assistance.

Great Culture:Inclusive and collaborative culture rooted in shared success.

Great Rewards:Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

What GEICO employees say

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About GEICO

Sourced by ZipRecruiter

GEICO is built on ingenuity, perseverance, innovation, resilience, and hard, honest work. From its humble beginnings in the midst of the Great Depression to its current place as one of the most successful companies in the nation, GEICO represents a quintessential American success story. At GEICO, we love that our associates are proud goal-seekers, and that's why we believe in celebrating their milestones and rewarding their achievements. Throughout the year we reward performance and accomplishments, host programs that recognize personal successes, and acknowledge innovation, service, and leadership.

Industry

Insurance services

Company size

10,000+ Employees

Headquarters location

Chevy Chase, MD, US

Year founded

1936

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