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Content Strategy Jobs in Pennsylvania (NOW HIRING)

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Content Strategy information

See Pennsylvania salary details

$25.2K

$88.7K

$153.9K

How much do content strategy jobs pay per year?

As of Sep 7, 2026, the average yearly pay for content strategy in Pennsylvania is $88,678.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,834.00 and $113,370.00 per year, depending on experience, location, and employer.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What does a content strategist do?

A content strategist develops and manages content plans to meet business goals, ensuring content is relevant, consistent, and aligned with target audiences. They analyze data, conduct audits, and collaborate with teams to create effective content strategies, often using tools like content management systems and analytics platforms.

What are the most commonly searched types of Content Strategy jobs in Pennsylvania?

The most popular types of Content Strategy jobs in Pennsylvania are:

What are popular job titles related to Content Strategy jobs in Pennsylvania?

For Content Strategy jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Content Strategy jobs in Pennsylvania look for?

The top searched job categories for Content Strategy jobs in Pennsylvania are:

Content Strategy jobs near you
Infographic showing various Content Strategy job openings in Pennsylvania as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $88,678 per year, or $42.6 per hour.

Associate Director Content Strategy

Pennsylvania Medicine

Philadelphia, PA • On-site

Full-time

Re-posted 10 days ago

Penn Medicine rating

7.5

Company rating: 7.5 out of 10

Based on 353 frontline employees who took The Breakroom Quiz

231st of 898 rated healthcare providers

Job description

Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.
Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?
Entity: Corporate Services
Department: Customer Engagement, Marketing Analytics
Location: 3535 Market Street, hybrid
Hours: M-F, 8 hr days
Summary:
  • The Digital Products & Marketing Technology team at Penn Medicine leads the strategy, development, and delivery of digital platforms and experiences that drive marketing performance and patient and provider engagement. This includes oversight of web and mobile experiences, marketing technology, CRM, and contact center solutions - enabling personalized, connected, and timely interactions across the care journey.
    The Associate Director, Content Strategy provides strategic leadership for enterprise content strategy, defining how content is structured, governed, and delivered across Penn Medicine's digital ecosystem. This role is responsible for setting the vision, standards, and frameworks that ensure content is clear, accessible, patient-centered, and aligned with digital experience and marketing goals.
    This individual leads the development of scalable content models, governance frameworks, and content workflows that support consistency and quality across platforms. By combining strategic thinking with strong executional oversight, the Associate Director ensures content initiatives deliver meaningful engagement, improved usability, and measurable business impact.
    In this role, the Associate Director manages a team of content strategists and writers, providing leadership, mentorship, and direction to ensure high-quality output across all digital channels. Success in this role requires close collaboration with Digital Strategy, SEO, UX, Design, Analytics, and Clinical stakeholders to ensure content strategy is fully integrated into broader digital initiatives and delivers a seamless, high-quality patient experience.

Responsibilities:
  • Content Strategy & Standards:
    Define and lead enterprise content strategy, establishing clear frameworks that guide how digital content is structured, written, and maintained. Define what "excellent" looks like for patient-facing clinical and service line content, ensuring clarity, accuracy, and accessibility. Establish and steward system-wide content standards for voice, tone, readability, accessibility, and clinical clarity. Develop scalable content models, templates, and messaging hierarchies that support consistency across platforms and teams. Ensure alignment of content strategy with broader digital, brand, and patient experience priorities.
  • Content Planning & Execution:
    Lead content planning and strategy for major digital initiatives, including campaigns, platform migrations, new clinical programs, and service line growth efforts. Ensure content initiatives are delivered with high quality, consistency, and alignment to user needs and business goals. Guide development of structured, reusable content that supports scalability and operational efficiency. Oversee execution of high-impact content initiatives, ensuring alignment with taxonomy, design systems, and platform requirements. Translate digital strategy priorities into actionable content plans that support engagement and conversion.
  • Digital Experience & Cross-Functional Collaboration:
    Partner with Digital Strategy, SEO, UX, Design, Analytics, and Clinical stakeholders to align content strategy with broader digital initiatives. Collaborate on content structure, page layouts, and user journeys to improve usability and engagement. Ensure content is optimized for discoverability across search, digital channels, and emerging AI-driven experiences. Leverage performance data and user insights to refine content strategy and inform continuous improvement. Act as a key strategic partner in enterprise digital planning, ensuring content is fully integrated into digital experiences.
  • Content Operations & Governance:
    Design and govern content workflows, roles, and approval processes to ensure efficient and scalable content operations. Establish content governance frameworks that enable consistency while supporting decentralized content creation. Drive continuous improvement in content tools, processes, and ways of working to increase efficiency and quality. Ensure content aligns with taxonomy standards, CMS requirements, and the design system. Elevate organizational content maturity through training, documentation, and best practice development.
  • Leadership & Staff Management:
    Lead, develop, and grow the Content Strategy team, including managers, strategists, and writers. Define roles, expectations, and career paths for content professionals across the organization. Align team capacity and priorities with enterprise digital and marketing strategy objectives. Provide coaching and mentorship to develop strategic thinking, content expertise, and stakeholder management skills. Foster a collaborative, high-performing culture across Content Strategy, Editorial, UX, and Digital teams.
  • Stakeholder & Executive Engagement:
    Represent content strategy in executive and enterprise planning forums. Serve as a strategic advisor to leadership on content-related decisions, investments, and priorities. Influence cross-functional stakeholders to adopt content standards, frameworks, and best practices.
  • Professional Development:
    The Associate Director of Content Strategy is expected to continue advancing as a leader in digital healthcare content-shaping system-wide standards, mentoring future leaders, and elevating the clarity, quality, and effectiveness of digital content across Penn Medicine.
  • Performs duties in accordance with Penn Medicine and entity values, policies, and procedures.
  • Other duties as assigned to support the unit, department, entity, and health system organization.
Education or Equivalent Experience:
  • Bachelor's degree is required.
  • 10+ years of working in related field is required.
  • 8+ years of experience in content strategy, editorial, or digital content is required.
  • 5+ years of management (teams and/or large projects and programs) is required.
  • Master's degree is preferred.
  • Previous experience in a healthcare organization or the tech industry is preferred.
We believe that the best care for our patients starts with the best care for our employees. Our employee benefits programs help our employees get healthy and stay healthy. We offer a comprehensive compensation and benefits program that includes one of the finest prepaid tuition assistance programs in the region. Penn Medicine employees are actively engaged and committed to our mission. Together we will continue to make medical advances that help people live longer, healthier lives.
Live Your Life's Work
We are an Equal Opportunity employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.

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