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Content Strategy Jobs in Alabama (NOW HIRING)

Hearst

Digital Content Manager

Birmingham, AL · On-site

Develop and guide execution of strategies to meet digital goals * Creatively develop unique content, event coverage and project ideas for all digital platforms * Bring urgency, immediacy and real ...

Hearst

Digital Content Manager

Birmingham, AL

Develop and guide execution of strategies to meet digital goals * Creatively develop unique content, event coverage and project ideas for all digital platforms * Bring urgency, immediacy and real ...

Nebraska Broadcasters Association

Content Creator

Hoover, AL · On-site

$118K/yr

... strategy, and all hustle. YOUR DAILY PLAYLIST: Produce scroll-stopping, channel-agnostic content ... for TV, social, web, and wherever audiences are paying attention. Partner with digital strategists ...

Sinclair Broadcast Group

Content Creator

Hoover, AL · On-site

$118K/yr

... strategy, and all hustle. YOUR DAILY PLAYLIST: • Produce scroll-stopping, channel-agnostic ... content for TV, social, web, and wherever audiences are paying attention. • Partner with digital ...

Digital Remedy

Content Creator

Birmingham, AL

$118K/yr

... strategy, and all hustle. YOUR DAILY PLAYLIST: Produce scroll-stopping, channel-agnostic content ... for TV, social, web, and wherever audiences are paying attention. Partner with digital strategists ...

Digital Remedy

Digital Content Producer

Birmingham, AL · On-site

You will work with the entire newsroom team on multi-platform strategy and support day-of content and ongoing editorial initiatives and news planning needs. Additionally, the ideal candidate will be ...

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All JobsContent Strategy JobsContent Strategy Jobs in Alabama

Content Strategy information

See Alabama salary details

$23.7K

$83.3K

$144.6K

How much do content strategy jobs pay per year?

As of Sep 10, 2026, the average yearly pay for content strategy in Alabama is $83,349.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,238.00 and $106,557.00 per year, depending on experience, location, and employer.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What does a content strategist do?

A content strategist develops and manages content plans to meet business goals, ensuring content is relevant, consistent, and aligned with target audiences. They analyze data, conduct audits, and collaborate with teams to create effective content strategies, often using tools like content management systems and analytics platforms.

What are the most commonly searched types of Content Strategy jobs in Alabama?

The most popular types of Content Strategy jobs in Alabama are:

What are popular job titles related to Content Strategy jobs in Alabama?

For Content Strategy jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Content Strategy jobs in Alabama look for?

The top searched job categories for Content Strategy jobs in Alabama are:

Content Strategy jobs near you
Infographic showing various Content Strategy job openings in Alabama as of September 2026, with employment types broken down into 1% Internship, 90% Full Time, 7% Part Time, and 2% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $83,349 per year, or $40.1 per hour.

Digital Content Manager

Birmingham, AL • On-site

Hearst
Motion Picture and Video Production • 10K+ employees
Learn more about Hearstexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 4 days ago

Hearst rating

6.6

Company rating: 6.6 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

58th of 79 rated media

Job description

Digital Content Manager

WVTM, the NBC affiliate in Birmingham, AL is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

  • Manage online content and operations. This includes selecting and writing material for all of our digital platforms
  • Develop and guide execution of strategies to meet digital goals
  • Creatively develop unique content, event coverage and project ideas for all digital platforms
  • Bring urgency, immediacy and real-time strategies to breaking news coverage
  • Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
  • Be a digital advocate in daily editorial meetings and other meetings with station management
  • Coordinate training of all newsroom staff to maximize contributions to all digital platforms
  • Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
  • Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
  • Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
  • Have a great eye for videos with viral potential for all station digital platforms
  • Communicate important metrics concerning digital growth and trends to internal stakeholders 

Requirements

  • Experience with digital content management
  • Must have a working knowledge of digital technology
  • Familiarity with digital analytics
  • Knowledge of Search Engine Optimization
  • Calmly handle breaking news situations
  • Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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