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Content Strategy Manager Jobs in Reston, VA (NOW HIRING)

Potomac

Content Brand Strategy Manager

Bethesda, MD · On-site

We're a boutique tactical asset manager with a differentiated product that serves the independent ... Summary Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help ...

Xometry

Content Strategy Associate

North Bethesda, MD · Hybrid

$60K - $70K/yr

The Content Strategy Associate supports the development and execution of content marketing ... Besides, they are expected to manage projects independently and contribute to the continuous ...

Mission Lane

Senior Manager, Content Strategy

Arlington, VA · On-site +1

$152K - $191K/yr

The Senior Manager, Content Strategy makes sure people find us when they need us, so they can keep moving forward. You'll start by putting a content strategy in front of leadership that maps how ...

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Xometry

Content Strategy Associate

North Bethesda, MD · On-site

$60K - $70K/yr

The Content Strategy Associate supports the development and execution of content marketing ... Besides, they are expected to manage projects independently and contribute to the continuous ...

Steampunk

Lead Content Strategist

Mclean, VA · On-site

You will work closely with product managers, service designers, UX/UI designers, developers, and ... Facilitate discussions to align content strategy, business requirements, and implementation ...

Steampunk

Lead Content Strategist

Mclean, VA

You will work closely with product managers, service designers, UX/UI designers, developers, and ... Facilitate discussions to align content strategy, business requirements, and implementation ...

Steampunk

Lead Content Strategist

Mclean, VA

You will work closely with product managers, service designers, UX/UI designers, developers, and ... Facilitate discussions to align content strategy, business requirements, and implementation ...

ProctorU Inc.

Content Manager

Mclean, VA · Remote

The Content Manager is responsible for leading the strategic planning, creation, and optimization of content across all marketing and enablement channels. This role develops a comprehensive content ...

EWG

Digital Content Strategist

Washington, DC · On-site

Own email content strategy and writing, crafting compelling, audience-focused messaging that drives ... Familiarity with marketing and content management platforms (e.g., Asana, Hootsuite, analytics ...

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All JobsContent Strategy Manager JobsContent Strategy Manager Jobs in Reston, VA

Content Strategy Manager information

See Reston, VA salary details

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How much do content strategy manager jobs pay per hour?

As of Jul 1, 2026, the average hourly pay for content strategy manager in Reston, VA is $40.48, according to ZipRecruiter salary data. Most workers in this role earn between $27.26 and $47.02 per hour, depending on experience, location, and employer.

What does a Content Strategy Manager do?

A Content Strategy Manager is responsible for planning, developing, and overseeing content initiatives across various platforms to support business objectives and engage target audiences. They analyze audience needs, set content goals, and coordinate with writers, editors, and designers to ensure content is consistent and effective. Additionally, they use analytics to measure content performance and adjust strategies as needed to maximize impact.

How does a Content Strategy Manager typically collaborate with cross-functional teams to achieve business goals?

A Content Strategy Manager works closely with marketing, product, design, and SEO teams to ensure content aligns with overall business objectives. They often facilitate regular meetings to gather input, set priorities, and communicate the content roadmap. Effective collaboration involves translating business goals into actionable content plans, managing stakeholder expectations, and ensuring consistent messaging across all channels. This teamwork is essential for producing impactful, cohesive content that supports brand growth and user engagement.

What are the key skills and qualifications needed to thrive as a Content Strategy Manager, and why are they important?

To thrive as a Content Strategy Manager, you need expertise in content creation, editorial planning, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms such as Google Analytics is typically required. Strong leadership, project management, and collaboration skills help drive content initiatives and align teams with business goals. These skills are vital for delivering effective, data-driven content strategies that enhance brand visibility and audience engagement.

What is the difference between Content Strategy Manager vs Content Marketing Manager?

AspectContent Strategy ManagerContent Marketing Manager
Primary FocusDeveloping overall content plans and strategic directionExecuting marketing campaigns and promoting content
Skills & CredentialsContent planning, SEO, analytics, strategic thinkingMarketing tactics, campaign management, SEO, analytics
Work EnvironmentCollaborates with content teams, marketing, and executive leadershipWorks closely with marketing teams, agencies, and sales
Industry UsageUsed across digital, media, and corporate sectors for strategic content rolesCommon in marketing departments focusing on content promotion

The Content Strategy Manager focuses on creating and guiding the overall content plan, ensuring alignment with business goals. In contrast, the Content Marketing Manager emphasizes executing marketing campaigns to promote content and drive engagement. Both roles require SEO knowledge and analytics skills but differ in scope and responsibilities within the content ecosystem.

What are popular job titles related to Content Strategy Manager jobs in Reston, VA? For Content Strategy Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Content Strategy Manager jobs in Reston, VA look for? The top searched job categories for Content Strategy Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Content Strategy Manager jobs? Cities near Reston, VA with the most Content Strategy Manager job openings:
Content Strategy Manager jobs near you
Content Brand Strategy Manager

Content Brand Strategy Manager

Potomac

Bethesda, MD • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Job description

The Opportunity
At Potomac, we're not for everyone-and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.
We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel
Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.
Summary
Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.
This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.
The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.
Key Responsibilities
Elevate Potomac's Brand Narrative
  • Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
  • Ensure consistency across all internal and external communications
  • Develop messaging that clearly articulates Potomac's value proposition and differentiators
  • Partner with leadership to strengthen the firm's market positioning

Drive Content Strategy
  • Develop and execute content strategies aligned with business objectives and growth initiatives
  • Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
  • Identify opportunities to leverage content across multiple channels and audiences
  • Ensure content supports broader sales and marketing initiatives

Create High-Impact Content
  • Write and edit compelling content across a variety of formats, including:

-Thought leadership articles
-Advisor communications
-Marketing campaigns
-Website content
-Email campaigns
-Sales enablement materials
-Executive messaging
-Social media content
-Presentation materials
-Video scripts
  • Translate complex investment concepts into clear, persuasive, and accessible messaging
  • Develop content that balances educational value with business objectives

Measure and Improve Performance
  • Monitor content performance and audience engagement metrics
  • Use data and insights to refine messaging and content strategy
  • Continuously identify opportunities to improve effectiveness and impact
  • Stay informed on industry trends, content best practices, and evolving advisor needs
Qualifications
Required
  • 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
  • Exceptional writing, editing, and storytelling abilities
  • Experience developing content strategies that support business growth objectives
  • Demonstrated ability to create compelling content across multiple channels and formats
  • Strong understanding of audience segmentation and content performance measurement
  • Experience collaborating with senior leaders and cross-functional teams

Preferred
  • Experience in financial services, asset management, wealth management, or a related industry
  • Familiarity with advisor-focused marketing and distribution models
  • Experience supporting executive thought leadership programs
  • Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you. If you want to drive, build, and scale, this is your shot.
Benefits:
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Health savings account option
  • 401(k) & other retirement benefits
  • Paid maternity leave
  • Paid paternity leave
  • Commuter benefits
  • Disability insurance
  • Paid time off

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