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Content Strategy Manager Jobs in Wisconsin (NOW HIRING)

Reporting to the Assistant Director, Content Strategy, this role will provide hands-on content ... manage a work queue with impeccable internal customer service. Consistently meet or exceed 3-day ...

Working under the guidance of Communication Strategy Managers and senior content team members, this role focuses on building strong foundational writing, editing and storytelling skills while ...

WI · On-site

$90 - $130/hr

Provide strategic leadership for the university website and TXST Mobile app by establishing content ... Manage the division's web project portfolio, prioritize initiatives, coordinate campus partners ...

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Content Strategy Manager information

See Wisconsin salary details

$15

$39

$78

How much do content strategy manager jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for content strategy manager in Wisconsin is $39.27, according to ZipRecruiter salary data. Most workers in this role earn between $26.44 and $45.62 per hour, depending on experience, location, and employer.

What does a content strategy manager do?

A Content Strategy Manager is responsible for planning, developing, and overseeing content initiatives across various platforms to support business objectives and engage target audiences. They analyze audience needs, set content goals, and coordinate with writers, editors, and designers to ensure content is consistent and effective. Additionally, they use analytics to measure content performance and adjust strategies as needed to maximize impact.

What are the key skills and qualifications needed to thrive as a content strategy manager?

To thrive as a Content Strategy Manager, you need expertise in content creation, editorial planning, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms such as Google Analytics is typically required. Strong leadership, project management, and collaboration skills help drive content initiatives and align teams with business goals. These skills are vital for delivering effective, data-driven content strategies that enhance brand visibility and audience engagement.

How does a content strategy manager typically collaborate with cross-functional teams to achieve business goals?

A Content Strategy Manager works closely with marketing, product, design, and SEO teams to ensure content aligns with overall business objectives. They often facilitate regular meetings to gather input, set priorities, and communicate the content roadmap. Effective collaboration involves translating business goals into actionable content plans, managing stakeholder expectations, and ensuring consistent messaging across all channels. This teamwork is essential for producing impactful, cohesive content that supports brand growth and user engagement.

What is the difference between Content Strategy Manager vs Content Marketing Manager?

AspectContent Strategy ManagerContent Marketing Manager
Primary FocusDeveloping overall content plans and strategic directionExecuting marketing campaigns and promoting content
Skills & CredentialsContent planning, SEO, analytics, strategic thinkingMarketing tactics, campaign management, SEO, analytics
Work EnvironmentCollaborates with content teams, marketing, and executive leadershipWorks closely with marketing teams, agencies, and sales
Industry UsageUsed across digital, media, and corporate sectors for strategic content rolesCommon in marketing departments focusing on content promotion

The Content Strategy Manager focuses on creating and guiding the overall content plan, ensuring alignment with business goals. In contrast, the Content Marketing Manager emphasizes executing marketing campaigns to promote content and drive engagement. Both roles require SEO knowledge and analytics skills but differ in scope and responsibilities within the content ecosystem.

What are the most commonly searched types of Content Strategy jobs in Wisconsin?

The most popular types of Content Strategy jobs in Wisconsin are:

What are popular job titles related to Content Strategy Manager jobs in Wisconsin?

For Content Strategy Manager jobs in Wisconsin, the most frequently searched job titles are:

What cities in Wisconsin are hiring for Content Strategy Manager jobs?

Cities in Wisconsin with the most Content Strategy Manager job openings:

Infographic showing various Content Strategy Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $81,689 per year, or $39.3 per hour.

Content Strategy and Governance Manager

Milwaukee, WI


Rockwell Automation
Industrial Automation Equipment Manufacturing • 10K+ employees

7.9

Company rating: 7.9 out of 10

Based on 42 frontline employees who took The Breakroom Quiz

202nd of 495 rated machine equipment manufacturers

People enjoy working here

Good employer

Paid breaks


Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 26 days ago


Job description

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

We are hiring a Content Strategy and Governance Manager to lead the content strategy, governance model, and digital employee experience for all HR-owned knowledge across internal platforms. You will manage and govern the content strategy and structure of the storage tools to allow HR to support the business with simple, consistent access to information. A primary focus for this role will to align the content architecture and strategy with AI capabilities creating a sustainable and maintainable structure for HR. Understanding across HR to ensure there are consistent practices around storage and updating of materials will be critical to this role's success.

You will report to our Director, HR Operational Excellence.

Your Responsibilities:

HR Content Strategy

  • Own the enterprise-wide HR content strategy, including how HR information is structured, governed, and delivered across all HR domains.
  • Define and maintain a structure for HR taxonomies, metadata, templates, content models, and publishing standards that guide how teams create, structure, and update content.
  • Partner with HR COEs/functions (who create the content) by providing guidance, frameworks, tools, and coaching that help them translate complex HR programs into clear, simple, employee-friendly content aligned to established standards.
  • Develop the foundational content structures needed for AI retrieval (Copilot, virtual agents, semantic search, guided workflows).
  • Measure and maintain KPI showcasing quality and execution success for HR search functionality and relevance of tools used for both internally focused and employee facing information.
  • Partner with Employee Experience teams on HR journey mapping and deliver digital content that supports lifecycle moments such as onboarding, performance cycles, and leaves.
  • Partner with Process Owners to align documentation and support standardization of writing and storage using AI solutions.
  • Use analytics and feedback to identify HR content issues and lead ongoing improvements.

HR Content Governance

  • Lead the content governance model, ensuring each HR COE/function owns its content and follow established processes for authoring, reviewing, approving, updating, and retiring content.
  • Create and enforce the content lifecycle, including ownership assignment, review cadences, archival rules, quality checks, and compliance guidelines.
  • Define and report on KPIs such as search success, case deflection, content accuracy, freshness, and employee satisfaction.
  • Conduct regular content audits to maintain quality and reduce duplication.

HR Content Storage Structure and AI Readiness

  • Manage and architect HR information architecture and site structure within SharePoint (navigation, hubs, page design), Workday and TEAMS and other tools, in partnership with IT for platform configuration.
  • Collaborate with the HR Technology and IT teams to ensure HR content architecture, search configuration, system integrations, and platform capabilities are aligned to support AIdriven experiences across our technologies.
  • Define sourceoftruth rules, categorization, tagging requirements, and structured content patterns optimized for AI ingestion.
  • Identify opportunities to improve AI answer accuracy and improve HR workflows.
The Essentials - You Will Have:
  • Bachelor's Degree
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
The Preferred - You Might Also Have:
  • 5+ years in HR content strategy, HR knowledge management, product management, or digital experience roles.
  • Strong influence, communication, and changeleadership skills; able to drive alignment and adoption across HR, Legal, IT, and Communications establishing and aligning governance standards, while operating effectively in ambiguity and an evolving AIenabled landscape.
  • Previous experience creating SharePoint infrastructure and aligning strategy across a matrixed business
  • Experience with HRIS platforms (e.g., Workday) or ITSM/knowledge systems (e.g., ServiceNow).
  • Familiarity with AI tools such as Copilot, virtual agents, knowledge engines, or semantic search technologies.
  • Background in content design, UX writing, or digital employee experience.
  • Training or certification in change management (e.g., Prosci) or Agile/product management.
  • Understanding of HR compliance, data privacy, accessibility (WCAG), and policy governance requirements.
  • Experience guiding internal partners toward consistent standards and governance.
  • Experience reimagining how HR content, digital experiences, and AI can improve employee journeys and solve pain points creatively.
What We Offer:
  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
  • To learn more about our benefits package, please visit at www.raquickfind.com.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

#LI-Hybrid

#LI-PH1

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.


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About Rockwell Automation

Sourced by ZipRecruiter

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

Industry

Industrial automation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Milwaukee, WI, US

Year founded

1903

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Benefits

Hours and flexibility

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