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Content Optimization Manager Jobs in Tyler, TX (NOW HIRING)

This is more than a sales management role-it's an opportunity to serve as the local leader of one ... You'll serve as the senior leader for the market, partnering with sales, content, and operational ...

Job Summary: Manages Brookshire's Grocery Company's digital transformation across eCommerce, ... Collaborates with merchandising teams to ensure accurate product content including but not limited ...

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Content Optimization Manager information

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$14

$36

$72

How much do content optimization manager jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for content optimization manager in Tyler, TX is $36.67, according to ZipRecruiter salary data. Most workers in this role earn between $24.71 and $42.60 per hour, depending on experience, location, and employer.

What does a content optimization manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.

What are some common challenges content optimization managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What are the key skills and qualifications needed to thrive as a content optimization manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What job categories do people searching Content Optimization Manager jobs in Tyler, TX look for?

The top searched job categories for Content Optimization Manager jobs in Tyler, TX are:

What cities near Tyler, TX are hiring for Content Optimization Manager jobs?

Cities near Tyler, TX with the most Content Optimization Manager job openings:

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago


Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

54th of 78 rated media


Job description

Market President - Tyler
*This is a full-time, in-office opportunity. *
Lead the Market. Shape the Future.
Are you a proven sales leader with a passion for developing high-performing teams, driving revenue growth, and making a lasting impact in your community?
Townsquare Media Group is looking for a dynamic Market President to lead our Tyler operation. This is more than a sales management role-it's an opportunity to serve as the local leader of one of the most recognized media organizations in the country.
You'll be responsible for growing revenue across our portfolio of broadcast, digital, live event, and marketing solutions while building a culture of accountability, collaboration, and performance. If you thrive on leading from the front, developing talent, and delivering results, we'd love to talk with you.
Why Townsquare Media Group?
Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets-including trusted Tyler/Longview stations.
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.
What You'll Do:
As Market President, you'll be responsible for the overall success of the market, leading revenue growth, developing top talent, and representing Townsquare Media throughout the community. You'll serve as the senior leader for the market, partnering with sales, content, and operational teams to drive performance across all areas of the business.
Lead Revenue Growth
  • Develop and execute a strategic vision that drives sustainable revenue and profit growth across broadcast, digital, live events, and marketing solutions
  • Lead market-wide sales initiatives focused on new business development, key account growth, and client retention
  • Partner with sales leaders and Account Executives to secure high-value business opportunities and deliver integrated marketing solutions
  • Build and maintain strong relationships with key clients, agencies, and business leaders throughout the community
  • Analyze market performance and implement strategies that maximize revenue, profitability, and market share

Lead & Develop the Team
  • Recruit, develop, and retain high-performing sales leaders and Account Executives
  • Establish a culture of accountability, performance, collaboration, and continuous improvement
  • Coach leaders and sellers to achieve and exceed individual, team, and market goals
  • Partner with content and programming leaders to ensure brand excellence and audience growth across all platforms
  • Lead regular business reviews, strategic planning sessions, and performance discussions

Build the Market & Community Presence
  • Serve as the face of Townsquare Media within the local business community
  • Represent the company at community events, industry organizations, and key client meetings
  • Build partnerships that strengthen Townsquare's visibility, reputation, and influence within the market
  • Foster a culture that supports both business success and community engagement

Drive Operational Excellence
  • Oversee market budgeting, forecasting, and overall financial performance
  • Ensure compliance with FCC regulations and all federal, state, and local requirements
  • Monitor market performance metrics and implement action plans to improve results
  • Align market resources, talent, and business strategies to achieve long-term growth objectives

What You'll Bring:
  • 5+ years of sales leadership experience in media, advertising, marketing, or a related industry
  • Proven track record of consistently exceeding revenue goals and delivering profitable growth
  • Experience leading teams in both traditional and digital advertising environments
  • Strong understanding of digital marketing solutions, including programmatic, social, search, and website strategies
  • Demonstrated success recruiting, coaching, and retaining high-performing talent
  • Ability to create strategic plans and translate vision into measurable results
  • Strong financial acumen, including forecasting, budgeting, and revenue management
  • Exceptional communication, presentation, and relationship-building skills
  • Community-minded leadership style with a passion for local business growth
  • A hands-on, lead-from-the-front mentality-this is not a sit-behind-the-desk leadership role

What's In It for You?
We know exceptional leaders create exceptional results. Here's what you can expect:
  • Competitive base salary with Bonus Plan
  • 3 weeks PTO
  • 9 paid holidays (including 2 personal/floating holidays)
  • Volunteer Time Off
  • Health, Dental, and Vision Insurance
  • Pet Insurance
  • 401(K) Retirement Plan with Company Match
  • Employee Stock Purchase Plan
  • Company-provided laptop
  • Ongoing leadership development and professional growth opportunities
  • The opportunity to lead a market, build a team, and make a meaningful impact in your community

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.
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