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Content Optimization Manager Jobs in Davis, IL (NOW HIRING)

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Content Optimization Manager information

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How much do content optimization manager jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for content optimization manager in Davis, IL is $38.21, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $44.38 per hour, depending on experience, location, and employer.

What does a content optimization manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.

What are some common challenges content optimization managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What are the key skills and qualifications needed to thrive as a content optimization manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What job categories do people searching Content Optimization Manager jobs in Davis, IL look for?

The top searched job categories for Content Optimization Manager jobs in Davis, IL are:

Scientific Digital Content Writer (SEO & AI-Optimized Content)

Rockford, IL


Thermo Fisher Scientific
Biotechnology Research and Development • 10K+ employees

7.8

Company rating: 7.8 out of 10

Based on 429 frontline employees who took The Breakroom Quiz

169th of 545 rated manufacturers

People enjoy working here

Good employer

Recommended by students


$75K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago


Job description

Work Schedule

Standard Office Hours (40/wk)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

How will you make an impact?

Join a team of digital content professionals dedicated to improving how scientists discover and engage with our products and solutions. As a Scientific Digital Content Writer, you will apply your scientific background and digital expertise to create clear, accurate, and high-performing content that supports our customers across the buyer journey.

In this role, you will contribute to content strategy and execution by developing and optimizing web content using SEO and AI-assisted methodologies. You will help ensure content is structured, discoverable, and aligned with user intent, while maintaining the highest standards of scientific accuracy and quality.

You will collaborate with cross-functional partners, incorporate subject matter expertise, and use performance insights to continuously improve content effectiveness. This role requires a proactive, detail-oriented individual who is comfortable working in a fast-paced, matrixed environment and is motivated to learn and apply new tools and processes that drive efficiency and scale.

This is a full-time on-site position.

Key Responsibilities

  • Conduct keyword, topic, and intent research to identify opportunities to drive qualified traffic and engagement
  • Develop, write, edit, and optimize scientific and marketing content for web and digital channels
  • Apply SEO and AEO best practices to improve content discoverability and performance
  • Evaluate existing content to identify duplication, gaps, and optimization opportunities; recommend and implement improvements
  • Structure content using clear hierarchies, taxonomy, and internal linking to enhance user experience
  • Participate in peer reviews and provide constructive feedback to support content quality and consistency
  • Partner with SEO specialists, marketers, and digital teams to support aligned content strategies and initiatives
  • Analyze content performance using analytics tools and apply insights to improve results
  • Support the adoption of new content workflows, tools, and best practices to drive continuous improvement
  • Perform additional duties as assigned

Education

  • Bachelor's degree required. Biology or a related life sciences field preferred.
  • Advanced degree (MS or PhD) in science is preferred

Experience

  • 3+ years of experience in a life sciences field (e.g., research, R&D, marketing, technical support, or related)
  • Experience writing scientific, technical, or marketing content for digital platforms preferred
  • Experience working in a matrixed or global organization preferred

Knowledge, Skills, and Abilities

  • Demonstrated understanding of SEO and emerging AEO principles, with the ability to apply best practices
  • Experience using analytics and SEO tools (e.g., Google Search Console, Google Analytics, Adobe Analytics, SEMrush or similar)
  • Knowledge of content strategy fundamentals, including information architecture, taxonomy, and user experience
  • Comfort using AI-enabled tools to enhance content creation, optimization, and workflow efficiency (no development required)
  • Ability to evaluate and refine AI-assisted outputs to ensure scientific accuracy and content quality
  • Strong writing, editing, and proofreading skills, with attention to detail
  • Effective communication and collaboration skills across cross-functional teams
  • Strong organizational skills with the ability to manage multiple priorities and deadlines

Compensation and Benefits

The salary range estimated for this position based in California is $75,000.00–$110,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards



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