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Content Marketer Jobs in Toronto, ON (NOW HIRING)

Associate Director, Content Marketing Department: Marketing Reporting to: Senior Director, Business Development & Marketing Location: Remote - Canada (Candidates based in British Columbia, Alberta ...

Content Marketing Manager

Toronto, ON · On-site

CA$80K - CA$100K/yr

This is a hands-on B2B content marketing role for an exceptional writer and commercial thinker who knows how to take strong ideas, executive pain points, and established value propositions and ...

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Content Marketer information

See Toronto, ON salary details

$26.7K

$54.2K

$85.4K

How much do content marketer jobs pay per year?

As of Sep 4, 2026, the average yearly pay for content marketer in Toronto, ON is $54,224.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,173.00 and $69,189.00 per year, depending on experience, location, and employer.

What skills and qualifications does a content marketer need?

To thrive as a Content Marketer, you need strong writing, editing, and storytelling abilities, often backed by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms like Google Analytics is typically required. Creativity, adaptability, and strong collaboration skills set top performers apart in this role. These skills ensure that content effectively engages target audiences, supports brand objectives, and drives measurable business results.

How does a content marketer typically collaborate with other departments within a company?

Content Marketers work closely with multiple teams, such as product, sales, and design, to ensure messaging is consistent and aligned with business goals. They often gather insights from sales teams to understand customer pain points, collaborate with subject matter experts for accurate information, and partner with designers to create visually engaging content. Regular cross-team meetings and feedback sessions are common, helping to keep campaigns cohesive and ensuring all content supports the broader marketing strategy.

What is the difference between Content Marketer vs Content Writer?

AspectContent MarketerContent Writer
Primary FocusDeveloping content strategies, audience engagement, and marketing goalsCreating written content, such as articles, blogs, and copy
Skills NeededContent strategy, SEO, analytics, marketing toolsWriting, editing, research
Work EnvironmentMarketing teams, digital agencies, in-house marketing departmentsContent agencies, freelance, in-house content teams
Common UsagePlanning and executing content marketing campaignsProducing specific written pieces

While both roles involve content creation, a Content Marketer focuses on strategy, audience engagement, and marketing objectives, whereas a Content Writer primarily produces written content. Understanding these differences helps employers and professionals align skills with job expectations.

Does content marketing pay well?

Content marketers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level positions may start lower, while experienced professionals with skills in SEO, analytics, and content strategy can command higher pay, especially in larger companies or specialized roles.

How much do content marketers make?

Content marketers typically earn a median annual salary of around $55,000 to $70,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced professionals or those with specialized skills can earn over $80,000 annually.

Is content marketing a stressful career path?

Content marketing as a career can be stressful due to tight deadlines, the need for creativity, and the pressure to produce engaging content consistently. It often requires strong time management skills, adaptability, and familiarity with tools like SEO and analytics to succeed. However, workload and stress levels vary depending on the employer and individual workload management.

What does a content marketer do?

A content marketer creates, manages, and distributes valuable content to attract and engage target audiences, supporting brand awareness and lead generation. They often use tools like content management systems and analytics platforms, and require skills in writing, SEO, and digital marketing strategies.

What are the most commonly searched types of Content Marketer jobs in Toronto, ON?

The most popular types of Content Marketer jobs in Toronto, ON are:

Infographic showing various Content Marketer job openings in Toronto, ON as of August 2026, with employment types broken down into 1% Internship, 76% Full Time, 20% Part Time, 1% Temporary, and 2% Contract. Highlights an 75% Physical, 5% Hybrid, and 20% Remote job distribution, with an average salary of $54,224 per year, or $26.1 per hour.

Content Marketer

Global Spatial Technology Solutions

Toronto, ON • Remote

Full-time

Medical, Dental, PTO

Re-posted 6 days ago


Job description

COMPANY DESCRIPTION

Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques.

GSTS is building a team to support the continued development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive, initiative, and motivation to join our team and make the world safer and greener for all.

Read more at: www.gsts.ca


ROLE

The Content Marketer position is a strategic, hands-on role responsible for developing compelling content that supports GSTS’s growth objectives across marketing, sales, and brand awareness. The successful candidate will translate complex maritime intelligence and technology concepts into clear, engaging content that resonates with target audiences across the commercial, defence, and public-sector markets.

This role will report to our fractional CMO with a dotted line to our COO, and work closely with the revenue team, product leaders, subject matter experts, and external partners to support demand generation, brand positioning, and thought leadership initiatives.

KEY RESPONSIBILITIES

  • Develop and execute a content strategy aligned with GSTS’s business, product, and revenue goals
  • Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces
  • Translate technical and data-driven concepts into accessible, audience-focused content
  • Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging
  • Support demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts
  • Manage and maintain website content, ensuring clarity, consistency, and SEO best practices
  • Coordinate content to support events, product launches, announcements, and PR initiatives
  • Track content performance and contribute to reporting on engagement and lead impact.


EXPERIENCE & QUALIFICATIONS

  • Proven experience in content marketing, content writing, or a similar marketing communications role
  • Strong writing and editing skills with a keen eye for clarity, tone, and structure
  • Experience creating B2B content, particularly for technology, data, or enterprise audiences
  • Minimum 5 years of experience in defence, security, maritime, or operational environments, including at least 3 years of direct experience in the defence & security sector
  • Ability to manage multiple projects and deadlines simultaneously
  • Comfort working with subject matter experts to distill complex information into clear messaging
  • Familiarity with SEO fundamentals and content performance measurement
  • Experience working with CMS platforms, AI, Canva and other marketing tools.


BONUS POINTS

  • Degree or Diploma in Marketing, Communications, Journalism, Business, or a related field
  • Experience supporting sales enablement or demand generation initiatives
  • Experience with Maritime Domain Awareness, AIS, or SAR data
  • Background in ISR, intelligence support, or operational analysis environments
  • Experience producing reports or briefings for government or defence audiences
  • Proficiency with CRM and marketing platforms (e.g., Salesforce, Mailchimp)


COMMENTS / SPECIAL CONSIDERATIONS

Candidates must pass a criminal background check and provide two professional references.

All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.


WHAT WE OFFER

GSTS is focused on attracting unique, diverse perspectives that help drive the global maritime industry forward. Our compensation is comprised of the following:

  • Competitive salary and PTO
  • 100% employer-paid health and dental benefits for you and your family
  • Annual HSA/FSA allotment
  • Access to virtual mental and physical health professionals
  • Annual professional development spend
  • One-time tech allowance


WHY WORK WITH US?

  • Remote-first culture: Enjoy the flexibility of working from anywhere in Canada, allowing you to balance your professional and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid options.
  • Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.
  • Collaborative team: Be part of a small, agile team that values positivity, creativity, and open communication.
  • Continuous learning: We’re committed to your professional growth, providing opportunities for skill development and staying current with industry trends.
  • Exciting industry: Work on cutting-edge projects in a rapidly evolving field, applying your skills to solve real-world challenges.
  • Work-life balance: We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.




EQUITY, PRIVACY & APPLICATION INFORMATION

We are committed to creating a sense of belonging amongst our team. We place an emphasis on fostering a diverse, collaborative, and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package. If you think this challenge is right for you, we encourage you to apply. Please address any questions to careers@gsts.ca.

Notice of AI Use in Recruitment: 

GSTS uses artificial intelligence (AI) responsibly to help support administrative and efficiency-focused aspects of our recruitment process. This includes things like drafting job descriptions, generating interview questions, note-taking and recordings, and supporting sourcing and scheduling workflows. All candidate evaluations, interviews, and hiring decisions are made by members of the GSTS team. Though AI-tools help with initial screening and assessment of applicants, they do not replace human judgement in interviewing or hiring decisions. GSTS regularly reviews its recruitment practices to mitigate bias and to ensure alignment with applicable laws and evolving best practices.

We collect your name, email, phone number, address, resume, cover letter and any other information you wish to provide to assess your qualifications, coordinate the recruitment process, and meet our legal and HR record-keeping obligations.

To learn about how we use and protect your data, go to our Privacy Policy.

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