Content Marketer Jobs in Utah (NOW HIRING)

We help Financial Professionals build and grow their business in a variety of different ways.  With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth. 

Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place.

At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we\'ve grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.

Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.

We\'re building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you\'ll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let\'s create something extraordinary together!

At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award four years running now, and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.

• Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
• Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
• Our robust insurance plan includes:
  • Medical with $0 co-pay Telehealth plan 
  • Dental
  • Vision
  • Health Savings Account (HSA) with generous employer contributions
  • Flexible Spending Accounts (FSA)
  • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
  • Company-paid Short & Long Term Disability coverage
  • Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!
• We’ll provide you with the work computer equipment you need to set you up for success!
  • Access to a private & secure workspace, free from distractions
  • Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
  • An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
• Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!

We\'re looking for a highly skilled writer and AI-powered content marketer to own content strategy and execution across FMG.

This role sits at the intersection of content marketing, integrated campaign strategy, SEO, AEO (Answer Engine Optimization), website strategy, and social media. You\'ll be responsible for developing the messaging and content that power our marketing campaigns — from webinars to lead generation campaigns, thought leadership, and executive visibility.

You\'ll create and execute integrated content programs spanning long-form guides, webinars, email content, website copy, social campaigns, and AI-search-optimized resources. Working closely with Product Marketing, Demand Generation, Design, and Leadership, you\'ll ensure every campaign is supported by compelling content that drives awareness, engagement, and business growth.

This is a hands-on role for someone who loves writing, simplifying complex ideas, building integrated content campaigns, and leveraging AI to create more content, faster and better. The ideal candidate is equal parts content strategist, editor, SEO/AEO writer, and social media marketer.

Content Strategy & Content Creation

• Own content strategy across FMG ensuring content aligns with business priorities, campaign initiatives, and customer needs.
• Develop high-impact long-form and short-form content including guides, checklists, playbooks, interactive tools, blogs, email content, landing pages, and thought leadership articles.
• Translate complex marketing concepts into practical, easy-to-understand content that drives engagement and action.
• Identify opportunities to repurpose, refresh, and extend content across channels and audiences.
• Leverage AI tools to accelerate research, ideation, drafting, editing, content repurposing, and workflow efficiency.

Integrated Campaign Content

• Partner with Revenue and Product Marketing to develop the messaging and content strategy behind integrated marketing campaigns that drive awareness, engagement, and pipeline.
• Own the content and creative strategy for webinars, lead generation campaigns, and major marketing initiatives.
• Develop campaign messaging frameworks and supporting assets including landing page copy, email copy, webinars, presentation content, downloadable resources, nurture content, sales enablement materials, and post-campaign content.
• Collaborate cross-functionally to ensure campaigns deliver a consistent story and experience across every touchpoint.
• Continuously identify opportunities to extend campaign value by repurposing webinars, events, and thought leadership into blogs, videos, social content, guides, and AI-search-optimized resources.

Website Content, SEO & AEO

• Own website copy across FMG and Agency Revolution.
• Write and optimize web pages, blogs, resource content, and landing pages using SEO and AEO best practices.
• Partner with the Digital Marketing Manager to develop and implement content based on keyword strategies, AEO/SEO recommendations, and search insights.
• Develop content specifically designed to improve visibility in AI-powered search experiences such as ChatGPT, Google AI Overviews, Perplexity, Claude, and other emerging discovery channels.
• Continuously audit and improve website content for relevance, conversion, and search performance.
• Maintain customer stories, testimonials, and proof points across key web properties.

Social Media & Audience Engagement

• Own social content strategy and execution across FMG and Agency Revolution.
• Partner with Demand Generation and Product Marketing to transform campaigns, webinars, product launches, customer stories, and industry trends into engaging social content.
• Manage content calendars, publishing schedules, and content distribution.
• Develop social-first content including: LinkedIn posts, short-form videos, carousels, graphics, and executive thought leadership content.
• Manage and grow FMG/AR\'s LinkedIn presence, including planning, promoting, and executing LinkedIn Live events in partnership with internal subject matter experts and guest speakers.
• Develop and manage FMG/AR’s community engagement strategy across platforms such as Reddit, LinkedIn, and other emerging channels. Monitor industry conversations, participate in relevant discussions, respond to community questions, and surface insights that inform content strategy, SEO, and AEO initiatives.
• Manage and grow FMG\'s YouTube presence, including video publishing, optimization, playlist strategy, audience engagement, and the repurposing of webinars, events, and thought leadership content to expand reach and visibility.
• Monitor social and community performance metrics and identify opportunities to increase engagement, reach, audience growth, and brand visibility.
• Support executive social presence, including content development and engagement for key company leaders.

Thought Leadership & Brand Content

• Write newsletters, byline articles, industry commentary, and executive thought leadership content.
• Partner with subject matter experts to turn expertise into compelling content that builds brand authority.
• Lead webinar content development from concept through execution, including topic ideation, messaging, speaker preparation, presentation development, promotional copy, post-event content, and long-form content repurposing.

Content Operations & Quality

• Maintain a scalable content library and governance process.
• Ensure all content remains current, accurate, compliant, and aligned with brand standards.
• Stay informed on trends, news, regulatory developments, and emerging topics within the financial services and insurance industries to ensure content remains timely, relevant, and valuable to target audiences.
• Serve as a final editorial reviewer for major marketing assets, ensuring quality, consistency, and clarity.
• Track content performance and provide recommendations to improve engagement, search visibility, and business impact.

• 5-7+ years of experience in content marketing, content strategy, digital marketing, communications, or a related field.
• Experience creating content for financial services, wealth management, insurance or fintech is strongly preferred.
• Exceptional writing and editing skills with the ability to simplify complex topics into clear, compelling content.
• Strong understanding of campaign messaging and the ability to translate complex ideas into compelling content across multiple channels.
• Strong understanding of SEO content strategy and modern search best practices.
• Experience in creating content for AI-powered search environments and emerging AEO strategies.
• Proven ability to write across multiple formats, including website copy, blogs, guides, social media, email campaigns, and thought leadership content.
• Experience leveraging AI tools to improve content creation, research, editing, and productivity.
• Strong understanding of social media content strategy and audience engagement.
• Experience working with CMS platforms, content management systems, and marketing technology tools.
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
• Comfortable collaborating with executives, product marketers, designers, sales teams, and subject matter experts.
• A growth mindset and curiosity about emerging marketing trends, AI tools, and content innovation.

At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work. 

We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information.  If you require accommodation to complete the application or interview process, please contact peopleteam@fmgsuite.com.

You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/