CASCADA Thermal Springs + Hotel is a wellness focused sustainable boutique hotel and wellness spa ... As our Content Creator & Social Storyteller, you'll own the camera, the edit, and the calendar ...
CASCADA Thermal Springs + Hotel is a wellness focused sustainable boutique hotel and wellness spa ... As our Content Creator & Social Storyteller, you'll own the camera, the edit, and the calendar ...
CASCADA Thermal Springs + Hotel is a wellness focused sustainable boutique hotel and wellness spa in the heart of Portland's Alberta Arts District. We were just named one of the top 50 best new ...
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CASCADA Thermal Springs + Hotel is a wellness focused sustainable boutique hotel and wellness spa in the heart of Portland's Alberta Arts District. We were just named one of the top 50 best new ...
Content Creator Hotel information
What is a content creator in a hotel?
A Content Creator in a hotel is responsible for producing engaging digital content that promotes the hotel's brand, services, and experiences. This can include photography, videos, blog posts, and social media updates that showcase the hotel's amenities, events, and local attractions. The goal is to attract potential guests, build brand awareness, and enhance the hotel's online presence. Content Creators work closely with marketing teams to develop campaigns and ensure that all content aligns with the hotel's brand voice and objectives.
What are the key skills and qualifications needed to thrive as a content creator in the hotel industry?
To thrive as a Content Creator in the hotel industry, you need strong writing, photography, and video production skills, often supported by a background in marketing, communications, or hospitality. Familiarity with content management systems (CMS), social media platforms, graphic design tools like Adobe Creative Suite, and analytics tools is typically required. Creativity, attention to detail, and excellent interpersonal skills help you craft engaging stories and collaborate effectively with hotel staff. These abilities are crucial for attracting guests, enhancing the hotel’s brand image, and driving bookings in a competitive hospitality market.
What are some common challenges faced by a content creator in the hotel industry, and how can they be addressed?
One common challenge for Content Creators in the hotel industry is consistently producing engaging and authentic content that resonates with diverse audiences while adhering to brand guidelines. Additionally, balancing creativity with the need to highlight the hotel's unique features, amenities, and promotions can be demanding, especially during peak seasons or major events. Collaborating closely with marketing, sales, and operations teams helps ensure content aligns with business objectives and guest experiences. Staying updated on current social media trends and regularly analyzing content performance can further enhance effectiveness and reach.
What is the difference between Content Creator Hotel vs Content Writer?
| Aspect | Content Creator Hotel | Content Writer |
|---|---|---|
| Credentials | Typically no formal credentials required; portfolio often more important | Often requires a degree in English, journalism, or related fields |
| Work Environment | Hotel marketing teams, social media platforms, multimedia production | Publishing companies, online platforms, corporate websites |
| Industry Usage | Used mainly in hospitality and tourism marketing | Used across various industries for written content |
| Search & Comparison Intent | Focuses on multimedia content creation for hotels | Focuses on written content for websites, blogs, and articles |
The main difference is that a Content Creator Hotel specializes in multimedia and social media content tailored for the hospitality industry, while a Content Writer primarily produces written content across various sectors. Both roles require strong communication skills, but the Content Creator Hotel emphasizes visual and social media skills, whereas the Content Writer focuses on writing proficiency and research.
What are popular job titles related to Content Creator Hotel jobs in Oregon?
For Content Creator Hotel jobs in Oregon, the most frequently searched job titles are:
What job categories do people searching Content Creator Hotel jobs in Oregon look for?
The top searched job categories for Content Creator Hotel jobs in Oregon are:
What cities in Oregon are hiring for Content Creator Hotel jobs?
Cities in Oregon with the most Content Creator Hotel job openings:
Full-time, Part-time
Re-posted 9 hours ago
Job description
Description
Content Creator + Social Storyteller
CASCADA Thermal Springs Spa and Hotel, Portland, Oregon
Full-Time or Part-Time (1099 and/or W2, dependent on qualifications)
About Us:
CASCADA Thermal Springs + Hotel is a wellness focused sustainable boutique hotel and wellness spa in the heart of Portland's Alberta Arts District. We were just named one of the top 50 best new hotels in the world by Esquire. CASCADA was built to help people slow down, reconnect, and feel something real, with themselves, their community, and the natural world around them. This is the world's first LEED Platinum designed mass timber hotel, and its world class hydrothermal spa and accommodations give us a one-of-a-kind canvas of soaking pools, sauna, steam, cold plunges, amazing food, and intentionally appointed rooms for one of the best destination resort experiences in the Pacific Northwest. Our mission: build sustainable spaces, goods, and experiences that elevate human wellbeing and deepen our connection to nature. No greenwashing, no stock-photo wellness. The real thing.
The Gig:
You're the person who shows up on property with a camera and a belief in our vision, and leaves with a reel that stops the scroll. As our Content Creator & Social Storyteller, you'll own the camera, the edit, and the calendar, capturing CASCADA's steam, soaks, and quiet moments and turning them into content people want to watch. This is hands-on, on-property, in-the-field work for someone who's as comfortable shooting at 6am golden hour as they are editing in Cap Cut in the evening.
You'll partner closely with our marketing and PR team to build a social calendar that reflects what's happening on property, then go capture it. Behind-the-scenes moments, event coverage, spa rituals, staff stories, guest experiences: you'll find them, shoot them, edit them, and post them. Bonus points if you can make a steam room look like a mood board.
What You'll Actually Be Doing:
Content & Shooting
- Shoot and edit original photo, video, reels, and story content on property, regularly, not just when something's scheduled that sounds like us, not a brand template
- Build and run our social content calendar in partnership with the marketing and PR team across Instagram, TikTok, Facebook, Pinterest, Reddit, and LinkedIn.
- Keep every post on brand, visually, tonally, and in spirit, while staying fluent in what's actually trending on each platform.
- Embed with our spa, fitness, culinary, and hospitality teams to find the stories worth telling, you can't shoot what you don't know about.
- Co-Help manage ambassador and creator relationships and coordinate collaborative campaigns alongside leadership.
- Write captions with actual personality and respond to DMs and comments like a human, not a brand bot.
- Track what's working (and what's not) and use the data to sharpen the content strategy over time.
- Bring custom content to key campaigns, launches, partnerships, and announcements as they come up.
On-Property & Events
- Be on the ground at events, capturing content while making sure the guest experience stays seamless.
- Repurpose event footage into social-ready content across all our channels.
Cross-Functional Work
- Partner with the marketing and PR team to bring creative campaigns to life.
- Make sure every piece of content lines up with CASCADA's brand identity and the guest experience we're known for.
- Contribute to post-event and post-campaign performance reporting.
- Any other duties as assigned.
Requirements
What You Bring:
- Based in (or ready to relocate to) Portland, Oregon.
- 3+ years creating social content and/or running events for a brand with 25K+ followers across platforms.
- Strong photo and video shooting and editing chops. Adobe Premiere/Lightroom and Cap Cut preferred, Canva is a plus.
- Comfortable with scheduling tools like Later, Hootsuite, or Sprout Social.
- Sharp copywriting instincts and a real point of view in your content.
- A genuine eye for storytelling, branding, and what makes people stop scrolling.
- Organized enough to juggle a content calendar, a shoot schedule, and last-minute event coverage without dropping anything.
- Familiarity with influencer/creator outreach and digital collaborations.
- A self-starter who's genuinely excited to make beautiful, meaningful brand content, not just check boxes.
- Able to work a varied schedule, days, nights, weekends, and the occasional holiday on-site, when the content calls for it.
- Any other duties as assigned.
Bonus Points:
- Background in boutique hospitality, wellness, lifestyle, travel, or fashion
- Genuine passion for health, art, personal growth, and community
- Excellent problem-solving skills and self-leadership.
Audition: If chosen as a strong candidate a part of the process will include an experience exchange, creating content for review by the hiring team. You will get the full CASCADA experience and create content in return.
Equal Opportunity Employer Statement:
CASCADA Thermal Springs and Hotel provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status. We are committed to maintaining a diverse and inclusive community for both clients and staff.