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Consumer Insight Trend Writer Jobs (NOW HIRING)

You'll translate consumer behavior, needs, and trends into clear, actionable insights through ... Translate insights into clear, actionable narratives using compelling visual, verbal, and written ...

You'll translate consumer behavior, needs, and trends into clear, actionable insights through ... Translate insights into clear, actionable narratives using compelling visual, verbal, and written ...

... trends. Key Responsibilities * Lead primary and secondary research initiatives including consumer ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

... trends. Key Responsibilities * Lead primary and secondary research initiatives including consumer ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

This role is pivotal in understanding and translating consumer behavior, preferences, and trends into actionable insights that will shape our business strategies and marketing initiatives. The ideal ...

... trends. Key Responsibilities * Lead primary and secondary research initiatives including consumer ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Excellent written and verbal communication skills * Good storyteller - succinct and impactful for ... Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge ...

... trends. Key Responsibilities * Lead primary and secondary research initiatives including consumer ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Excellent written and verbal communication skills * Good storyteller - succinct and impactful for ... Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge ...

... trends. Key Responsibilities * Lead primary and secondary research initiatives including consumer ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

... trends. Key Responsibilities * Lead primary and secondary research initiatives including consumer ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Insight Generation & Storytelling * Synthesize data from multiple sources (primary research ... Monitor and identify emerging consumer and shopper trends relevant to Beauty & Home Care

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

This role is pivotal in understanding and translating consumer behavior, preferences, and trends into actionable insights that will shape our business strategies and marketing initiatives. The ideal ...

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Consumer Insight Trend Writer information

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How much do consumer insight trend writer jobs pay per hour?

As of Jun 6, 2026, the average hourly pay for consumer insight trend writer in the United States is $38.94, according to ZipRecruiter salary data. Most workers in this role earn between $28.85 and $47.12 per hour, depending on experience, location, and employer.

What are Consumer Insight Trend Writers?

Consumer Insight Trend Writers are professionals who research, analyze, and report on emerging trends in consumer behavior, preferences, and markets. They gather data from various sources, interpret patterns, and create written reports or articles to help companies understand and anticipate shifts in consumer needs. Their insights help businesses make informed decisions on product development, marketing strategies, and brand positioning. This role requires strong analytical skills, a keen eye for trends, and excellent writing abilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Trend Writer, and why are they important?

To thrive as a Consumer Insight Trend Writer, you need strong research, analytical, and writing skills, often supported by a background in market research, journalism, or communications. Familiarity with data analysis tools, trend forecasting platforms, and content management systems is typically required. Curiosity, creativity, and the ability to communicate complex trends in a clear and engaging manner are standout soft skills for this role. These abilities are essential for producing insightful, actionable reports that help businesses anticipate consumer behavior and make informed strategic decisions.

How does a Consumer Insight Trend Writer typically collaborate with other departments to develop actionable insights?

A Consumer Insight Trend Writer frequently works cross-functionally, partnering with marketing, product development, and research teams to gather data and interpret emerging consumer behaviors. They often participate in brainstorming sessions, contribute to strategic planning meetings, and present findings in clear, compelling reports. Effective communication and adaptability are key, as they must translate complex research into practical recommendations tailored to different stakeholders. This collaborative approach ensures that trend insights are not only identified but also effectively integrated into business strategies.

What is the difference between Consumer Insight Trend Writer vs Consumer Research Analyst?

AspectConsumer Insight Trend WriterConsumer Research Analyst
CredentialsBachelor's degree in marketing, communications, or related field; experience in content creationBachelor's or master's in marketing, statistics, or social sciences; research experience
Work EnvironmentMarketing agencies, media companies, or corporate marketing teamsMarket research firms, corporate research departments, or consulting firms
Employer & Industry UsageUsed to produce trend reports, articles, and insights for marketing strategiesUsed to analyze data, interpret consumer behavior, and inform business decisions

The main difference is that a Consumer Insight Trend Writer focuses on creating engaging content about consumer trends, while a Consumer Research Analyst conducts detailed data analysis to inform strategic decisions. Both roles require understanding consumer behavior, but their outputs and daily tasks differ significantly.

Consumer Insights Manager

Consumer Insights Manager

Electrolux

Charlotte, NC • Hybrid

Full-time

This job post has expired today. Applications are no longer accepted.


Electrolux rating

6.5

Company rating: 6.5 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

115th of 139 rated electronics manufacturers


Job description

Consumer Insights Manager

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

Every day, we work to improve the lives of millions by reimagining how people cook, clean, and care for their homes. As a Consumer Insights Manager, you will play a pivotal role in shaping products and brand experiences by deeply understanding how consumers live, think, and interact with our products.

In this role, you will lead consumer insights initiatives that inform innovation, drive commercial impact, and elevate brand desirability across the Frigidaire and Electrolux brands. You'll translate consumer behavior, needs, and trends into clear, actionable insights through rigorous analysis and compelling storytelling. Success in this role requires strong consumer empathy, strategic thinking, comfort with ambiguity, and the ability to influence cross-functional partners to turn insight into action.

Key Responsibilities:

  • Lead and manage multiple consumer research initiatives end-to-end, ensuring methodologies, tools, and vendors align with business objectives and decision-making needs
  • Develop annual learning plans and manage insights budgets, timelines, and vendor performance
  • Identify, evaluate, and activate innovative research methodologies to deliver cutting-edge consumer insights
  • Analyze quantitative and qualitative data to generate fact-based insights and strategic recommendations
  • Translate insights into clear, actionable narratives using compelling visual, verbal, and written storytelling
  • Partner cross-functionally with product development, marketing, and sales to embed consumer insights into innovation and go-to-market strategies
  • Champion insights-driven decision making to influence product features, enhancements, and commercial priorities
  • Monitor trends and market dynamics to provide forward-looking consumer and category perspectives

Minimum Qualifications:

  • Bachelor's degree
  • 5+ years of experience in consumer insights, market research, brand strategy, product insights, or related roles supporting business decision-making Proven experience analyzing data and presenting insights to inform business decisions
  • Ability to synthesize complex information into clear, actionable recommendations
  • Proficiency in PowerPoint, Excel, and Word

Benefits highlights:

  • Discounts on our award-winning Electrolux products and services
  • Family-friendly benefits
  • Insurance policy plan
  • Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.


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