ZipRecruiter

Log In

1

Consumer Insight Marketing Jobs in Miami, FL (NOW HIRING)

Holland America Group

Analyst, Consumer AI

Miami, FL · On-site

The Analyst, Consumer AI Analytics & Insights is responsible for measuring, analyzing, and ... Analyze customer, digital, loyalty, marketing, ecommerce, and operational data to identify AI ...

Holland America Group

Analyst, Consumer AI

Miami, FL · On-site

The Analyst, Consumer AI Analytics & Insights is responsible for measuring, analyzing, and ... Analyze customer, digital, loyalty, marketing, ecommerce, and operational data to identify AI ...

CARNIVAL CRUISE LINES

Analyst, Consumer AI

Miami, FL · On-site

$70 - $100/hr

The Analyst, Consumer AI Analytics & Insights is responsible for measuring, analyzing, and ... Analyze customer, digital, loyalty, marketing, ecommerce, and operational data to identify AI ...

Femtech Insider Ltd.

Director, Insights

Miami, FL · On-site

$120 - $160/hr

Bachelor's degree in Marketing, Business, Consumer Psychology, Market Research, or a related field; MBA preferred. * 10+ years of progressive experience in Consumer Insights, Brand Insights, Market ...

A&B Studio

Brand Manager

Miami, FL

... marketing strategy for key product lines, driving brand awareness, and fostering strong consumer connections. This role is highly creative, requiring a blend of strategic thinking, consumer insight ...

A&B Studio

Brand Manager

Miami, FL

... marketing strategy for key product lines, driving brand awareness, and fostering strong consumer connections. This role is highly creative, requiring a blend of strategic thinking, consumer insight ...

Broward County

Marketing Manager

Fort Lauderdale, FL · On-site

$87K - $139K/yr

They possess a deep understanding of destination marketing, consumer behavior, and tourism trends ... Analyze campaign performance, visitor insights, industry trends, and market research to identify ...

previous pagenext page

Showing results 21-40

All JobsConsumer Insight Marketing JobsConsumer Insight Marketing Jobs in Miami, FL

Consumer Insight Marketing information

See Miami, FL salary details

$40.2K

$100K

$178.9K

How much do consumer insight marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer insight marketing in Miami, FL is $99,981.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,800.00 and $123,400.00 per year, depending on experience, location, and employer.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities near Miami, FL are hiring for Consumer Insight Marketing jobs?

Cities near Miami, FL with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Lifecycle Marketing & Retention Manager

Spring Footwear Corp

Pompano Beach, FL • On-site

Full-time

PTO

Re-posted 6 days ago

Job description

Location: Corporate Headquarters - Pompano Beach, FL
Position Type: Full-Time, In-Office
Join Spring Footwear
Since 1991, Spring Footwear has been dedicated to designing footwear that delivers exceptional comfort, quality, and style. Today, our family of brands continues to grow through wholesale partnerships, retail stores, and an expanding direct-to-consumer business.
As our digital business continues to grow, we are seeking a strategic, analytical, and customer-focused Lifecycle Marketing & Retention Manager to lead the development and execution of customer retention strategies that strengthen brand loyalty, maximize customer lifetime value, and drive sustainable revenue growth.
This role will own the end-to-end customer lifecycle across SpringStepShoes.com, creating personalized customer experiences that drive acquisition, engagement, retention, and long-term loyalty. Working closely with eCommerce, Creative, Merchandising, Customer Service, and Performance Marketing, you will leverage Shopify, Klaviyo, SMS marketing, automation, segmentation, and data-driven insights to build meaningful customer relationships while increasing repeat purchases, average order value, and overall profitability.
If you're passionate about customer experience, lifecycle marketing, marketing automation, and using data to build lasting customer relationships, we'd love to hear from you.
What You'll Do
Lifecycle Marketing Strategy & Customer Journey Management (35%)
  • Own the end-to-end customer lifecycle strategy across SpringStepShoes.com, developing personalized customer journeys that increase customer retention, repeat purchases, and customer lifetime value.
  • Develop and optimize automated lifecycle programs including Welcome Series, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, Review Requests, Replenishment, Win-Back, VIP, Birthday, Anniversary, and Sunset campaigns.
  • Build customer segmentation strategies based on purchase behavior, browsing activity, engagement, geography, product affinity, and customer value.
  • Identify opportunities to improve customer engagement throughout every stage of the customer journey.
  • Develop lifecycle strategies supporting seasonal campaigns, new product launches, promotions, and customer milestones.
  • Partner with the eCommerce Experience Specialist to ensure lifecycle marketing aligns with onsite customer experiences and conversion initiatives.
  • Continuously evaluate and improve customer journeys using behavioral data, testing, and performance

Email & SMS Marketing (35%)
  • Develop, execute, and optimize email and SMS marketing campaigns using Klaviyo and SMS marketing platforms.
  • Own the promotional email and SMS calendar in partnership with Marketing and Merchandising.
  • Create highly personalized campaigns utilizing dynamic content, segmentation, behavioral triggers, and customer preferences.
  • Develop and optimize automated email and SMS flows that improve customer engagement and revenue.
  • Conduct ongoing A/B testing of subject lines, messaging, creative, calls-to-action, timing, audience segmentation, and automation workflows.
  • Monitor deliverability, list health, subscriber growth, and engagement metrics while maintaining email and SMS best practices.
  • Collaborate with Creative to ensure all lifecycle communications align with Spring Step Shoes' premium brand positioning.
  • Ensure compliance with all applicable email and SMS marketing regulations and best practices.

Loyalty, Customer Engagement & Personalization (15%)
  • Support and optimize customer loyalty, referral, and rewards initiatives designed to increase customer retention and long-term engagement.
  • Develop customer segmentation strategies supporting personalized product recommendations and customer experiences.
  • Manage review generation initiatives and customer feedback programs.
  • Identify opportunities to improve customer engagement through personalized experiences and loyalty initiatives.
  • Partner with Customer Service to identify recurring customer concerns and develop lifecycle initiatives that improve customer satisfaction.
  • Assist in evaluating and implementing new lifecycle marketing technologies, personalization tools, and customer engagement platforms.

Reporting, Analytics & Business Insights (10%)
  • Contribute to the overall success, growth, and profitability of the Spring Step Shoes direct-to-consumer business.
  • Support eCommerce marketing initiatives including promotional campaigns, email marketing, SMS marketing, landing page optimization, and SEO improvements.
  • Work with all Spring Footwear departments to ensure quality and timely support of the B2C business.
  • Assist with implementation and optimization of new technologies, tools, and website enhancements.
  • Perform other duties as assigned.

Innovation & Cross-Functional Collaboration (5%)
  • Contribute to the overall growth and profitability of the Spring Step Shoes direct-to-consumer business.
  • Partner closely with eCommerce, Creative, Merchandising, Customer Service, and Performance Marketing to ensure a consistent customer experience across all channels.
  • Stay informed on lifecycle marketing trends, customer engagement strategies, AI technologies, and industry best practices.
  • Identify opportunities to improve internal processes, marketing automation, personalization, and customer communications.
  • Perform other duties as assigned.

What We're Looking For
Required Qualifications
  • 3-5 years' experience managing lifecycle marketing, customer retention, or CRM marketing for an eCommerce or direct-to-consumer brand.
  • Hands-on experience with Shopify and Klaviyo required.
  • Experience managing email and SMS marketing campaigns, automation, segmentation, and customer lifecycle strategies.
  • Strong understanding of customer lifecycle marketing, customer journey mapping, personalization, and customer retention best practices.
  • Experience developing automated marketing flows including welcome, abandoned cart, post-purchase, win-back, and loyalty campaigns.
  • Experience creating customer segments based on behavioral, transactional, and demographic data.
  • Strong understanding of A/B testing methodologies and campaign optimization.
  • Experience with Google Analytics 4 (GA4) and marketing performance reporting.
  • Advanced Microsoft Excel skills including Pivot Tables, XLOOKUP/VLOOKUP, reporting, and analysis.
  • Strong analytical, organizational, and problem-solving skills.
  • Excellent written communication skills with strong attention to detail.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Ability to translate customer insights into actionable marketing strategies.

Preferred Qualifications
  • Experience with Attentive or similar SMS marketing platforms.
  • Experience managing customer loyalty, referral, and rewards programs.
  • Experience with personalization platforms and product recommendation technologies.
  • Familiarity with Shopify Plus.
  • Experience with AI-powered marketing tools and customer segmentation platforms.
  • Experience within footwear, fashion, apparel, or consumer retail eCommerce.
  • Experience collaborating with Creative, Merchandising, and eCommerce teams to execute integrated customer marketing initiatives.

What Success Looks Like
Success in this role means creating highly personalized customer experiences that strengthen brand loyalty, increase customer lifetime value, improve retention and repeat purchase rates, and drive measurable revenue growth through best-in-class lifecycle marketing, automation, and customer engagement strategies.
Why Join Spring Footwear?
At Spring Footwear, you'll join a collaborative team passionate about delivering exceptional products and experiences to customers. We encourage curiosity, continuous learning, and process improvement, giving team members the opportunity to make meaningful contributions as our digital business continues to grow.
We offer:
  • Competitive wages and benefits
  • Company paid Holidays and Vacation
  • Profit sharing program
  • Advancement opportunities

If you're passionate about lifecycle marketing, customer engagement, and using data-driven strategies to build lasting customer relationships, we'd love to hear from you.
Spring Footwear Corp. is an Equal Opportunity Employer. Employment is contingent upon successful completion of applicable background and drug screenings in accordance with Florida Drug-Free Workplace laws.
JOB CODE: ECOM-LCM-MNG

Apply