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Consumer Insight Marketing Jobs in Wisconsin (NOW HIRING)

Wolters Kluwer

Customer Marketing Manager

Madison, WI

$107K - $188K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role sits at the intersection of marketing, customer success, and sales, ensuring customers ... Gathers insights and feedback from the market and shares to leadership and functional teams to help ...

Wolters Kluwer

Customer Marketing Manager

Madison, WI · On-site

$107K - $188K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role sits at the intersection of marketing, customer success, and sales, ensuring customers ... Gathers insights and feedback from the market and shares to leadership and functional teams to help ...

Wolters Kluwer

Customer Marketing Manager

Madison, WI · On-site

$107K - $188K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role sits at the intersection of marketing, customer success, and sales, ensuring customers ... Gathers insights and feedback from the market and shares to leadership and functional teams to help ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

... insights to inform future strategy * Manage marketing initiatives with a test-and-learn mindset ... Experience with premium or established consumer brands, with a strong understanding of brand ...

Alphabe Insight Inc

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

  • Medical

  • PTO

Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft Office Suite and basic marketing tools. Additional Information Benefits * Competitive annual salary ...

SC Johnson & Son

Retail Media Marketing Manager

Racine, WI

$53K - $67K/yr

  • Medical

  • Retirement

This is an exciting opportunity for a consumer products or retail media marketer who combines ... Leverage shopper insights and retailer-specific strategies to drive engagement and conversion.

Amcor

Marketing Manager

Oshkosh, WI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

... Brand Marketing Manager, you will be the architect of our market leadership strategy-creating a ... Consumer & Customer Insights * Lead B2B and B2C insight programs to inform market entry and ...

Amcor plc

Marketing Manager

Oshkosh, WI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

... Brand Marketing Manager, you will be the architect of our market leadership strategy-creating a ... Consumer & Customer Insights * Lead B2B and B2C insight programs to inform market entry and ...

Jobtailor

Senior Product Marketing Manager

Madison, WI · On-site

$120 - $180/hr

Execute across all go-to-market functions and opportunities, including consumer product ... Analyze campaign performance, player feedback, and market trends to derive actionable insights and ...

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Consumer Insight Marketing information

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What cities in Wisconsin are hiring for Consumer Insight Marketing jobs?

Cities in Wisconsin with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Kohler Intern - Commercial (Sales & Marketing)

KOHLER

Kohler, WI • On-site

Other

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Location:Onsite - 4 days, Kohler, WI

Term: May 2027 through August 2027

Early Talent at Kohler

 Kohler's Early Talent internship programs are designed to providemeaningful, handson experience that drives real business impact. Over thecourse of a 10-12 week internship, interns are immersed in thebusiness-contributing to real projects, building practical skills, and gainingvaluable exposure to our teams. They are supported through intentionallearning, mentorship, and a strong sense of community. These experiences aredesigned to build a strong pipeline of talent for future full-timeopportunities, including Leadership Development Programs and direct hire roles.

Program Overview

 Kohler'sCommercial Internship Program offers a hands-on, immersive experience designedto accelerate learning and provide meaningful exposure to the core functionsthat drive business growth. Interns are placed in roles across Sales,Marketing, Product Management, or Category Management, where they contribute toreal business initiatives and gain insight into how Kohler brings products tomarket and connects with customers. Throughout the experience, interns buildfoundational business acumen by working on cross-functional projects, analyzingmarket and consumer trends, and supporting strategies that influence productinnovation and commercial performance.

What You'll Do

  • Conduct market, consumer, and competitive research to uncover insights that inform business and go-to-market strategies.
  • Own and deliver a key project from scoping through final presentation, driving measurable business impact.
  • Contribute to the execution of marketing campaigns, product initiatives, or sales strategies that support business goals.
  • Analyze sales and performance data to identify trends, risks, and opportunities to drive growth.
  • Collaborate with cross-functional teams to support initiatives across the full customer journey, from product development to customer engagement.
  • Present insights and recommendations to team members and leaders, strengthening communication and influencing skills.

Apply