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Consumer Insight Marketing Jobs in Wisconsin (NOW HIRING)

As part of the talented Marketing team you will be responsible for working with internal and ... Partner with Consumer Insights to develop learning agenda and actionable insights. Use those ...

Product Marketing Manager

Madison, WI · On-site

$155K/yr

... marketing teams to develop effective product information and training for various channels. This ... Collaboration with our Consumer Insights team to identify research needs to gain insights from ...

Product Marketing Manager

Menomonee Falls, WI · On-site +1

$154K/yr

Help to capture customer, channel, competitor, and consumer insights (Technomic) and participate in market research to inform product development and marketing strategies. Leverage CRM and marketing ...

Product Marketing Manager

Menomonee Falls, WI · On-site

$154K/yr

Help to capture customer, channel, competitor, and consumer insights (Technomic) and participate in market research to inform product development and marketing strategies. Leverage CRM and marketing ...

Bachelor's degree in Marketing or Business, preferred * 3+ years of branding experience * 3+ years of expertise in campaign execution and consumer insights * Previous experience in cross-functional ...

Bachelor's degree in Marketing or Business, preferred * 3+ years of branding experience * 3+ years of expertise in campaign execution and consumer insights * Previous experience in cross-functional ...

... and consumer insight. Contribute to building a profitable product portfolio that aligns with ... Three (3) years of marketing experience within the consumer products industry. Knowledge, Skills ...

This role sits at the intersection of marketing, customer success, and sales, ensuring customers ... Gathers insights and feedback from the market and shares to leadership and functional teams to help ...

Customer Marketing Manager

Madison, WI · On-site

$107K - $188K/yr

This role sits at the intersection of marketing, customer success, and sales, ensuring customers ... Gathers insights and feedback from the market and shares to leadership and functional teams to help ...

Customer Marketing Manager

Madison, WI · On-site

$107K - $188K/yr

This role sits at the intersection of marketing, customer success, and sales, ensuring customers ... Gathers insights and feedback from the market and shares to leadership and functional teams to help ...

WI · On-site

$129 - $259/hr

Establish and scale direct-to-consumer marketing capabilities within CRM. Drive omnichannel ... Analytics, Insights, and Performance Optimization Define and monitor key performance indicators ...

New

... insights to inform future strategy * Manage marketing initiatives with a test-and-learn mindset ... Experience with premium or established consumer brands, with a strong understanding of brand ...

Showing results 21-40

Consumer Insight Marketing information

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What cities in Wisconsin are hiring for Consumer Insight Marketing jobs?

Cities in Wisconsin with the most Consumer Insight Marketing job openings:

Associate Account Executive

Johnsonville, LLC

Sheboygan Falls, WI

$87K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago


Johnsonville rating

8.2

Company rating: 8.2 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

72nd of 438 rated food and drinks producers


Job description

Johnsonville products are available in traditional grocery retailers, convenience stores, restaurants and stadiums in more than 45 countries worldwide. That?s why we rely on experienced and dedicated sales professionals to ensure our customers receive the products they need and want, and that those customers? consumers are satisfied. As a member of our sales team, you?ll work closely with Johnsonville?s marketing and category management teams to develop and deliver consumer insights and category reviews that help our customers succeed. You?ll also work with our broker partners to ensure sales strategies are fully and effectively executed, from headquarters to retail stores.Position OverviewJohnsonville offers the highest quality products throughout the U.S. and international markets. We have a great opportunity to join our sales organization as an Associate Account Executive supporting management of our broker network and key retail customer Albertson?s. This role will be a vital contributor in developing selling strategies and delivering actionable insights to maximize customer sales.Responsibilities Responsible for a West Albertson's Division; with opportunity to expand to multiple divisions Run your own marketplace, selling and managing sales of multiple product lines Develop and build relationships throughout your customers? organizations, including those in key strategic decision-making positions at headquarter level Develop and build relationships with retail partners through merchandising, sourcing, replenishment, and private label teams, along with other strategic decision-makers Ensure that all authorized Johnsonville items are in distribution at retail stores Develop and manage broker relationships Work cross-functionally with Johnsonville?s Category Insights, Marketing, and Innovation teams to deliver actionable, data-driven, and consumer-relevant content for use in sales solicitation Grow market share by using fact-based selling, and innovative programs and promotionsEducation Bachelor?s degree requiredExperience Consumer packaged goods sales experience in the retail grocery industry, preferredo Sales experience in Albertsons Enterprise preferred Proven experience building new and existing relationships with key customers, including those in key strategic decision-making positions at headquarter level, preferred Experience with syndicated data (Nielsen, IRI, Spectra, Consumer Insights, etc.) preferred Experience with grass roots marketing and/or co-marketing Broker Management and/or Broker experience, preferredSkills Career motivated-open to relocate for future opportunities within the company desired Superior strategic and tactical business planning skills Excellent communication skills including negotiation and presentation skills Team skills--ability to share ideas, work with and assist other members to ensure the success of the team Proficiency in computer technologies (Excel, PowerPoint, Word; willingness to learn SAP) Potential to learn, grow, and take on increased responsibilityOther Requirements Ability and willingness to travel 30-40% of the timeBenefits and Compensation$87,597.00 - $110,798.00 per year. Members have potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center, and onsite medical clinic! Exact compensation may vary based on skills, experience, and location.Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.About our CompanySince 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!Johnsonville is an equal opportunity employer, including Vet/Disability.We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status. .buttontext1fb6f4c79f218c0e a border: 1px solid transparent; .buttontext1fb6f4c79f218c0e a:focus border: 1px dashed #231f20 !important; outline: none !important; .buttontextc1a5cfdd22ee3231 a border: 1px solid transparent; .buttontextc1a5cfdd22ee3231 a:focus border: 1px dashed #ffffff !important; outline: none !important; Join Our Community .buttontext28d5eead261ce7c0 a border: 1px solid transparent; .buttontext28d5eead261ce7c0 a:focus border: 1px dashed #a20c33 !important; outline: none !important; The Johnsonville WayOur culture, called the Johnsonville Way, guides the way we behave, operate and treat one another. We truly believe that here at Johnsonville, we have a moral responsibility to create and maintain an environment that requires each Member to fully develop their God-given talents and help others to do the same. We achieve this by living the Johnsonville Way.Our owner is famous for saying that, "Other companies use their people to build a business, but at Johnsonville, we use the business to build our people." We are proud to offer endless opportunities for continued learning and growth here at Johnsonville.

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