ZipRecruiter

Log In

1

Consumer Insight Marketing Jobs in Texas (NOW HIRING)

Red7

Marketing Associate

Dallas, TX · On-site

$57K - $67K/yr

Translate consumer and trend insights into actionable opportunities. * Present ideas to motivate and energize cross-functional teams and go to market partners. * Collaborate with the marketing team ...

Red7

Marketing Associate

Dallas, TX · On-site

$57K - $67K/yr

Translate consumer and trend insights into actionable opportunities. * Present ideas to motivate and energize cross-functional teams and go to market partners. * Collaborate with the marketing team ...

Nestlé S.A.

Director Brand Marketing

Arlington, TX · On-site

$175 - $235/hr

Partner with insights team to develop the overall learning plan for a brand/category, including consumer and shopper insight explorations, to support Product, Marketing, Innovation, and full ...

New

Synsus.

Sr. Brand and Marketing Manager

Houston, TX · On-site

$120 - $180/hr

Evaluate brand performance through sales data, market trends, consumer insights, and financial ... Bachelor's degree in Marketing, Business, or related field * 8+ years of progressive brand ...

Alphabe Insight Inc

Marketing Strategy Coordinator

Houston, TX · On-site

$40K - $55K/yr

We combine strategic insight with innovative design to deliver marketing solutions that elevate our ... Strong understanding of marketing concepts, brand strategy, and consumer behavior. * Excellent ...

Bioworld Inc

Apparel Designer

Irving, TX · On-site

... consumer insights into relevant, production-ready designs. This position will work closely with Design, Merchandising, Marketing, E-Commerce, Licensing, and Product Development to bring products from ...

previous page

Showing results 41-60

All JobsConsumer Insight Marketing JobsConsumer Insight Marketing Jobs in Texas

Consumer Insight Marketing information

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities in Texas are hiring for Consumer Insight Marketing jobs?

Cities in Texas with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Associate Consumer Insights - Transformation Innovation

Bimbo Bakeries USA

Irving, TX • On-site

$54K - $71K/yr

Full-time

Retirement

Re-posted 3 days ago

Bimbo Bakeries USA rating

6.1

Company rating: 6.1 out of 10

Based on 127 frontline employees who took The Breakroom Quiz

15th of 48 rated bakeries

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $54,800 - $71,300
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is transforming to accelerate brand growth. As part of the Marketing Center of Excellence (MCOE) group reporting to the Director of Consumer Insights (CI), Transformation, the Associate Consumer Insights will contribute to building a consumer obsession culture at BBU. The focus will be Innovation pipeline 3+ years out, cross-and portfolio transformation, leaning into advancements of AI-driven solutions.
Key Responsibilities:
  • CI for Advanced Innovation, experienced insights innovation professional who has experience employing the appropriate custom research projects for assessing new innovation ideas. Must have the people skills to explain findings, insights, and learnings to marketing partners. Experience managing many projects concurrently for smooth and timely delivery.
  • CI Transformation: Embrace changing CI ways of working given the acceleration of AI tools. Enthusiastically use new AI-assisted insights tools, automation, and advanced analytics to improve insight speed and quality. Support adoption of new CI processes, tools, and AI-enabled methods through training and enablement materials.
  • Operating Model, Governance & AI Stewardship
  • Implement frameworks for intake, prioritization, governance, and insight quality.
  • Beyond project management, conduct accuracy checks of results.
  • Ability to drive alignment with partners prior to launching research as well as to the results for decision making.
  • Passion for Insights, empathy for consumers and what they need and want (spoken or not) with the ability to help build plans to deliver. Proven track record of custom research management and insightful thinking for innovation, particularly further out innovation.
  • Coordinate innovation learning agendas across portfolios with assistance from reporting manager
  • Strong interpersonal skills and a heart for building effective working relationships with other BBU associates and partners.
  • Curious, adaptive, future focused, with a continuous improvement mindset.
  • Experience with data sources to incorporate into evidence-based innovation recommendations and plans (custom quant tabs, syndicated data systems, etc.).

Leadership Competencies:
  • Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Build partnerships and work collaboratively with others to meet shared objectives.
  • Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Understands the business and organizational environment and shows interest in adapting to the culture and ways of working.

Education and Work History:
  • Bachelor's degree in business, psychology, social studies, anthropology, or similar, Data & Analytics, Information Systems, Strategy, or related fields.
  • At least three years of experience showing progress in their skills, knowledge, and accomplishments in an insights function or role, with increasing focus on innovation insights solutions.
  • Some experience of using AI tools.
  • A self-starter able to follow structured processes and timelines with little supervision.
  • Ability to work effectively and positively with teams.
  • Positive, curious, creative and innovative thinker with the ability to energize, influence, and work effectively.
  • Self-starter with proven ability to manage complexity and problem-solve.
  • Computer skills and proficiency with PowerPoint, Excel, and other software/applications.
  • Domestic Travel: 10-20%

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

What Bimbo Bakeries USA employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Bimbo Bakeries logo

About Bimbo Bakeries

Sourced by ZipRecruiter

From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., we are proud to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 34 countries.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Horsham, PA, US

Year founded

1945

View All Bimbo Bakeries Jobs

Apply